Blue Bottle Coffee

Blue Bottle Coffee

Specialty coffee roaster and retailer

About Blue Bottle Coffee

Simplify's Rating
Why Blue Bottle Coffee is rated
C
Rated D+ on Competitive Edge
Rated B on Growth Potential
Rated C on Rating Differentiation

Industries

Food & Agriculture

Consumer Goods

Company Size

501-1,000

Company Stage

Series C

Total Funding

$132M

Headquarters

Oakland, California

Founded

2002

Overview

Blue Bottle Coffee specializes in roasting and selling high-quality coffee beans and brewing equipment, primarily in the United States. The company focuses on providing freshly roasted coffee, emphasizing unique flavors and sustainable sourcing practices. It differentiates itself by offering single-origin beans, which are sourced from specific locations, allowing customers to experience distinct flavor profiles that reflect the characteristics of those regions. Blue Bottle Coffee operates through direct-to-consumer sales and a subscription service, where customers can purchase coffee beans, cold brew, and brewing equipment online or at physical locations. The subscription service ensures regular shipments of freshly roasted coffee, contributing to a steady revenue stream. The company's goal is to provide coffee enthusiasts and specialty coffee shops with exceptional products while maintaining a commitment to quality and sustainability.

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Simplify's Take

What believers are saying

  • Expansion into Las Vegas and Singapore increases brand visibility and customer base.
  • Craft Instant Coffee aligns with growing instant coffee trend in Asia.
  • Collaboration with BTR Nation taps into functional foods trend for health-conscious consumers.

What critics are saying

  • Competitors like Diamond Brew threaten market share in instant coffee segment.
  • Cultural differences in Southeast Asia may impact brand acceptance.
  • New product introductions may alienate traditional Blue Bottle customers.

What makes Blue Bottle Coffee unique

  • Blue Bottle offers single-origin beans for unique regional flavor profiles.
  • The company provides both direct-to-consumer sales and subscription services.
  • Blue Bottle emphasizes sustainable sourcing and high-quality, freshly roasted coffee.

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Funding

Total Funding

$132M

Above

Industry Average

Funded Over

3 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$70M
Blue Bottle Coffee
$100M
Oura

Benefits

Health, dental, and vision for eligible employees on day one

401(k)

Free drinks at any of our cafes and a complimentary bag of beans to take home each week

Discounts on any Blue Bottle food items and merchandise

Paid Time Off

Company News

Lux Cafe Club
Jan 11th, 2025
Blue Bottle Coffee Expands to Las Vegas with New Location

Blue Bottle Coffee is set to open a new location in UnCommons, Las Vegas.

GCR Magazine
Aug 9th, 2024
Blue Bottle Coffee to launch Singapore pop-up store

Blue Bottle Coffee to launch Singapore pop-up store.

PR Newswire
Aug 7th, 2024
Blue Bottle Coffee Makes Southeast Asia Debut In Singapore

Limited-Time Gift Shop To Feature Blue Bottle's Craft Instant Coffee, Premium Matcha, and Select Merchandise at Japanese Fashion Retailer LUMINE's new Flagship Location in Raffles City Center.OAKLAND, Calif., Aug. 7, 2024 /PRNewswire/ -- Blue Bottle Coffee is set to make its debut in Southeast Asia, with a gift shop at the new LUMINE Singapore global flagship store in Raffles City Shopping Center, opening for a limited time beginning August 27. LUMINE, a prominent Japanese retailer known for sharing Tokyo style, culture and design, provides an ideal setting for Blue Bottle's introduction to Singapore. This gift shop not only marks Blue Bottle's first engagement in SIngapore but also celebrates the partnership with LUMINE and the rich influence of Japanese culture on the brand. The gift shop is a first step for a broader introduction of the full Blue Bottle Coffee experience planned for Singapore.Designed to introduce Blue Bottle to Singaporean coffee lovers, the gift shop will spotlight Blue Bottle's innovative instant coffee and premium matcha offerings. Visitors can explore and purchase a curated selection of merchandise, including the smooth and flavorful Craft Instant Espresso , the indulgent New Orleans-Style Craft Instant Coffee Blend , and ceremonial-grade Craft Matcha from Uji, Japan

Time Out
Aug 7th, 2024
Popular Blue Bottle Coffee chain to debut first Southeast Asian store in Singapore

Blue Bottle Coffee, a specialty coffee brand known for its artisanal brews and minimalistic blue logo, will be opening its doors in Singapore this month.

AgFunder News
Aug 1st, 2024
From Stealth To Shelf: Diamond Brew’S Instant Coffee Breakthrough

Chicago-based startup Diamond Brew has emerged from stealth with an instant coffee that fully dissolves in hot or cold water, delivering the flavor, aroma, and caffeine content of premium brewed coffee. Founded early last year by Douglas Yu and backed by investors including GNC CEO Michael Costello, Dream Ventures, Entrepreneur Ventures, and the Kali Mata family office, Diamond Brew is targeting Gen Z and Millennial consumers that are looking for affordable luxuries and ‘barista quality’ products without splashing out hundreds of dollars for a fancy espresso machine. Launching direct to consumer and on TikTok Shop this week, the “brewless” coffee is sold in individually portioned recyclable aluminum pods to preserve freshness and aroma in packs of 12 (MSRP $29.88 or $2.49 per serving). The roasted grounds are upcycled and sent to companies that use them to make everything from furniture to pens

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