Blue Bottle Coffee

Blue Bottle Coffee

Specialty coffee roaster and retailer

About Blue Bottle Coffee

Simplify's Rating
Why Blue Bottle Coffee is rated
C
Rated D+ on Competitive Edge
Rated B on Growth Potential
Rated C on Rating Differentiation

Industries

Food & Agriculture

Consumer Goods

Company Size

501-1,000

Company Stage

Series C

Total Funding

$135.7M

Headquarters

Oakland, California

Founded

2002

Overview

Blue Bottle Coffee specializes in roasting and selling high-quality coffee beans and brewing equipment, primarily in the United States. The company focuses on providing freshly roasted coffee, emphasizing unique flavors and sustainable sourcing practices. It differentiates itself by offering single-origin beans, which are sourced from specific locations, allowing customers to experience distinct flavor profiles. Blue Bottle Coffee operates through direct-to-consumer sales and a subscription service, where customers can receive regular shipments of coffee. This model not only caters to individual coffee lovers and specialty coffee shops but also ensures a steady revenue stream through both product sales and subscriptions. The company's goal is to deliver exceptional coffee experiences while maintaining a commitment to quality and sustainability.

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Simplify's Take

What believers are saying

  • Expansion into Las Vegas and Singapore increases brand visibility and market share.
  • Zero waste program attracts environmentally-conscious customers, differentiating from competitors.
  • Pop-up stores and gift shops create buzz and test new markets with low investment.

What critics are saying

  • Innovative competitors like Diamond Brew attract convenience-seeking consumers.
  • Expansion in Singapore may face challenges from established local coffee brands.
  • Zero waste program may face resistance from customers used to single-use cups.

What makes Blue Bottle Coffee unique

  • Blue Bottle offers single-origin beans for unique regional flavor profiles.
  • The company emphasizes sustainable sourcing and zero waste initiatives.
  • Blue Bottle collaborates with local bakeries to enhance the café experience.

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Funding

Total Funding

$135.7M

Above

Industry Average

Funded Over

3 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$70M
Blue Bottle Coffee
$100M
Oura

Benefits

Health, dental, and vision for eligible employees on day one

401(k)

Free drinks at any of our cafes and a complimentary bag of beans to take home each week

Discounts on any Blue Bottle food items and merchandise

Paid Time Off

Company News

Amar Dainik
Apr 5th, 2025
Starbucks unveils new sustainability goals, including plans for more plant

The ubiquitous coffee chain isn't the only coffee company attempting to shift to more sustainable options: Oakland-based Blue Bottle Coffee recently launched a zero waste pilot program that involves eliminating single-use cups at two locations.

QSR Media Asia
Apr 4th, 2025
Blue Bottle Coffee debuts in Southeast Asia with Singapore outlet opening

To complement the beverages, Blue Bottle Coffee has partnered with Bakery Brera to serve an array of baked artisanal viennoiseries to guests.

Alvinology
Mar 22nd, 2025
Blue Bottle Coffee Debuts in Southeast Asia with Café Opening in Singapore on 3 April

Blue Bottle Coffee is set to open its highly anticipated first café in Southeast Asia on 3 April 2025 at LUMINE SINGAPORE, located in Raffles City Singapore.

PR Newswire
Feb 24th, 2025
Blue Bottle Coffee To Open Its First Nevada Location At Uncommons

Specialty coffee company to bring exceptional coffee and distinct cafe experience to Southwest Las Vegas in March 2025Photos available for download here. LAS VEGAS, Feb. 24, 2025 /PRNewswire/ -- Blue Bottle Coffee will open its first Nevada coffee shop at UnCommons, Southwest Las Vegas' vibrant 40-acre urban campus across from the new Durango Casino Resort. Set to open in March, the cafe will bring Blue Bottle's expertly roasted coffee, brewed with care, to both Las Vegas locals and visitors. More than just a cafe, the new location will be a place to slow down, savor each cup and embrace the quality and hospitality that defines Blue Bottle

News 3 Las Vegas
Feb 24th, 2025
Blue Bottle Coffee plans first Nevada location in southwest Las Vegas

LAS VEGAS (KSNV) - Blue Bottle Coffee, a specialty coffee company, will open its first Nevada location in southwest Las Vegas next month.

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