Button focuses on enhancing mobile commerce and marketing technology to help brands increase their revenue and improve customer experiences. The company provides tools like a Software Development Kit (SDK) and an API that developers can integrate into their mobile applications. These tools utilize technologies such as identity solutions, deep linking, and machine learning to give brands insights into their mobile shoppers, allowing them to optimize marketing efforts and conversion rates. Unlike many competitors, Button emphasizes a customer-centric approach, ensuring a seamless shopping experience through continuous testing and optimization. The goal is to drive tangible revenue growth for clients while establishing Button as a trusted partner in mobile commerce.

Neel Grover

DCM Ventures

Greycroft Partners

Mesa Ventures

Lars Albright

Haroon Mokhtarzada

Kevin Colleran

Gary Fritz

Atlas Venture

Norwest Venture Partners

Redpoint

Accomplice

Jose Marin

Slow Ventures

Vayner/RSE

Icon Ventures

Capital One Ventures

Consumer Software

Enterprise Software

AI & Machine Learning

Button

Button surpasses $1B in commerce driven per month as Publishers platform fuels unprecedented growth for companies focused on a commerce powered internetMIAMI, April 17, 2024 /PRNewswire/ -- Button , the AI powered commerce optimization platform, announced today Button for Publishers, which enables Publishers to maximize revenue from their commerce partnerships. Button's suite of commerce optimization solutions now provides publishers a groundbreaking AI-powered tool that identifies the best path to purchase for the traffic they send to retailers.Utilizing patent pending AI for conversion tuning, Button seamlessly integrates into existing publisher and retailer relationships to maximize the yield seen from commerce traffic by identifying the best path to conversion. For publishers, there is no need to change partnership structure or migrate relationships. Button for Publishers can be leveraged using existing relationships with retailers and affiliate networks and instantly recognize the value of the Button technology.Combining AI, reinforcement learning, route optimization, and mobile deep-linking techniques, Button's solution drives 40% lift consistently from open web traffic and 100% lift from social traffic. This solution increases buyer conversion by identifying where broken user experiences and attribution failures exist, and routes consumers down optimal purchase paths through constant testing of various conversion flows."Button helped us optimize mobile commerce traffic which has led to growth in revenue and improved customer experiences. Notably, the Button team have been wonderful partners to work with on this

Button'S Commerce Optimization Platform Launches Button For Publishers

Google has debuted several updates for its artificial intelligence (AI) suite for cloud computing clients. “Today, we are announcing that organizations can ground models in Google Search, giving customers access to the combined power of Google’s latest foundation models and access to fresh, high-quality information,” the company wrote in a Tuesday (April 9) blog post. “This means users get results that are rooted in one of the most trusted sources of information, built on decades of experience ranking and understanding information quality,” the post added

Google Introduces Enterprise-Focused Ai Updates

NEW YORK, May 20, 2024 /PRNewswire/ -- Button, a leading choice for deep linking and optimizing affiliate, creator, and social traffic, announced today its Publisher Link Optimization solution is available in Amazon Publisher Services (APS) Connections Marketplace.Button's link optimization technology helps publishers optimize the monetization of their existing affiliate traffic from Amazon through a combination of AI, with intentional and explicit routing, and deep-linking techniques. Button's Publisher Link Optimization solution helps increase buyer conversions by optimizing end-user experience and click-to-purchases. Button has observed an up to 40% growth in affiliate revenue for publishers.Existing APS Publishers can seamlessly implement Button, with no development work, directly via APS Connections Marketplace or by reaching out to [email protected] ."At Button, we're committed to improving the digital marketplace where content and commerce overlap, by optimizing links to drive higher ROI and better customer experiences," said Michael Jaconi, CEO and Co-Founder of Button. "Introducing ourselves to the APS Connections Marketplace marks significant progress in our mission to build a better internet fueled by commerce.""By expanding our retail media offerings to include third-party vendors such as Button in Connections Marketplace, we are excited by the incremental commerce value that they will bring to publishers," said Scott Siegler, director of product & technology at APS. "Button helps amplify publishers' retail media monetization tactics, with a particular focus on optimizing conversions across affiliate link traffic, including to Amazon. This helps improve customer experiences, and optimizes return on ad spend for brands."For more information, visit usebutton.com/for-publishers.About ButtonButton is a commerce optimization platform that uses AI to improve the performance of creator and affiliate marketing

Button Is Available In Amazon Publisher Services Connections Marketplace

Apple has reportedly reopened discussions with OpenAI about integrating artificial intelligence (AI) features into the iPhone. The two tech companies have begun talking about the possible terms of an agreement, and how OpenAI’s AI features could be added to the next version of the iPhone’s operating system, Bloomberg News reported Friday (April 26), citing sources familiar with the matter. The report said this marks a renewal of talks between the two companies after months of minimal conversation. Apple is also apparently in talks with Google about licensing that company’s AI chatbot

Report: Apple And Openai Reopen Iphone Ai Talks

When will Apple make its big artificial intelligence (AI) reveal?The tech giant is holding its Worldwide Developers Conference (WWDC) in June. Still, analysts at the European bank Bernstein Société Générale reportedly believe that Apple will wait until September when it launches the iPhone 16.“We expect most AI features to be unveiled with the iPhone in September, as opposed to at WWDC, consistent with other key software features like Dynamic Island, Siri, and Facetime, all of which were introduced at the time of phone launch,” said Bernstein’s Toni Sacconaghi and Daniel Zhu in a note Thursday (April 18), cited in a report by Seeking Alpha.“We see the timeline for AI features such as a multi-modal Siri and an AI wellness coach as less clear,” the note added.The analysts project that the latest iteration of the iPhone will — at the very least — offer features along the same lines as the latest smartphone models from Google and Samsung, and said the company could also integrate AI into apps such as Apple Music, Pages and Keynote.“While Apple is developing its own LLM, code-named Ajax, the company is also in talks with potential partners including Google, OpenAI and Baidu about using external LLM,” Zhu and Sacconaghi wrote.At the yearly shareholder meeting in February, Apple CEO Tim Cook announced that the company would soon be providing more details about its strategy for using generative AI. He added that he recognizes the vast potential of generative AI for breakthroughs and expressed confidence that this would lead to transformative advancements for users.“Every Mac that is powered by Apple silicon is an extraordinarily capable AI machine. In fact, there’s no better computer for AI on the market today,” Cook said.Weeks later, Bloomberg News reported that Apple was in talks to add Google’s AI engine to the iPhone, a move that would rock the artificial intelligence space.“Apple’s largest moat, the App Store and Apple Services and their nearly 2 billion loyal and affluent customers, will lead to them investing in AI for developer tools for app development, app content, and a category that’s eluded Apple forever, search,” Michael Jaconi, CEO of the AI marketing tech company Button, told PYMNTS a few days later. “Apple’s $18 billion paycheck from Google is great, but no one monetizes AI search today, really, so why not own that future when so much of the current search market already starts with you.”

Will Apple Save Ai Unveiling For The Iphone 16?

The head of Microsoft’s Bing search engine and ad business is reportedly leaving that role. Mikhail Parakhin’s departure — the subject of a Monday (March 25) Bloomberg News report — comes a week after the tech giant appointed DeepMind co-founder Mustafa Suleyman to head up Microsoft’s consumer artificial intelligence (AI) efforts, with Parakhin reporting to him. Parakhin, who had been chief executive for advertising and web services, will report to Chief Technology Officer Kevin Scott while seeking a new role, Microsoft told Bloomberg. However, the report notes that it’s not clear whether Parakhin would exit the company or take on a new position inside Microsoft

Microsoft Bing Head To Step Down Amid Ai Push

As the tech world continues to buzz about the potential of generative artificial intelligence (AI), Apple finds itself uniquely positioned to bring its own twist to the technology. The company is reportedly negotiating to integrate Google’s Gemini AI engine into the iPhone. “Apple’s largest moat, the App Store and Apple Services and their nearly 2 billion loyal and affluent customers, will lead to them investing in AI for developer tools for app development, app content, and a category that’s eluded Apple forever, search,” Michael Jaconi, CEO of the AI marketing tech company Button, told PYMNTS in an interview. “Apple’s $18 billion paycheck from Google is great, but no one monetizes AI search today, really, so why not own that future when so much of the current search market already starts with you.”. Apple’s Play for AI

How Apple’S Deal With Google Could Shake Up Ai

NEW YORK, Dec. 5, 2023 /PRNewswire/ -- Button, the platform that converts standard affiliate and creator traffic into AI-optimized customer journeys, today announced it has surpassed $10B in mobile commerce driven through its  platform. Button maximizes revenue for customers by using AI to deterministically optimize the best shopping experiences for consumers on mobile apps.  Button's AI determines how to drive the highest conversion using contextual signals, such as the app, browser, website and operating system the journey is coming from.  Button's customers fall into three categories: creators and publishers that make money through social commerce or affiliate, and large ecommerce companies with mobile apps that focus on affiliate and creator marketing. . Momentum has been building across the company's customer groups with: Creators and Creator Networks using Button's linking tools to increase their earnings from major retailers. Publishers signing up at record speed to drive higher EPCs (earning per click) from their mobile traffic

Large Retailer Wins And Growth In The Creator Economy Drive Button To Surpass $10 Billion In Mobile Commerce Driven In 2023

In March 2020, Button closed its New York City headquarters, a beautiful, thoughtfully designed open plan office space in the Financial District overlooking the Brooklyn Bridge with every amenity a modern workforce could ever want–open floor plan, company values and mission incorporated throughout the space, tons of natural light and on and on.

A Workplace Revolution: Announcing a New View on Work We’re Calling RemotePlus

That’s why Button has created a traffic personalization solution, powered by AI, that enables marketers to use data and signals that are permissible, compliant, non-PII, and not cookie dependent to offer a future-proofed personalization solution.

How Cookieless and AI Driven Personalization Will Shape The Next 5 Years

Optimizes mobile commerce and marketing technology

Button

Optimizes mobile commerce and marketing technology

Button

Optimizes mobile commerce and marketing technology

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