Commercetools

Commercetools

Cloud-based platform for eCommerce solutions

About Commercetools

Simplify's Rating
Why Commercetools is rated
B+
Rated B on Competitive Edge
Rated A on Growth Potential
Rated B on Rating Differentiation

Industries

Consumer Software

Consumer Goods

Company Size

501-1,000

Company Stage

Series C

Total Funding

$300.8M

Headquarters

Munich, Germany

Founded

2006

Overview

Commercetools provides a cloud-based platform designed for eCommerce businesses, enabling them to create and manage online stores. The platform is built around an API-first approach, allowing easy integration with existing systems and supporting modern technologies like GraphQL, SCALA, and REST API. This flexibility and scalability make it suitable for a wide range of clients, from small startups to large enterprises in various industries such as retail and fashion. Commercetools operates on a subscription-based model, where clients pay a recurring fee for access to its features and services, which also include premium options and custom solutions. The company's goal is to help businesses efficiently build and manage their online presence while continuously improving its offerings.

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Simplify's Take

What believers are saying

  • Commercetools is recognized as a market leader in enterprise commerce technology.
  • The company has launched Foundry for B2C retailers, enhancing composable commerce solutions.
  • Partnerships with companies like SkillNet boost digital transformation capabilities.

What critics are saying

  • Recent layoffs may indicate internal financial or strategic challenges.
  • Retailers feel unprepared to manage digital operations, risking customer dissatisfaction.
  • Rapid digital transformation may strain Commercetools' resources and competitive edge.

What makes Commercetools unique

  • Commercetools offers a cloud-native, component-based, tech-agnostic, composable platform.
  • The platform's API-first approach allows seamless integration with existing systems.
  • Commercetools supports modern technologies like GraphQL, SCALA, and REST API.

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Funding

Total Funding

$300.8M

Above

Industry Average

Funded Over

4 Rounds

Notable Investors:
Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$100M
Oura
$140M
Commercetools

Benefits

🩺 100% covered medical, dental & vision insurance

💰 401k with company match

☀️ Up to 60 days/year of remote work

💻 Open learning & development budget

🌴 Generous PTO, vacation, parental leave, holiday & etc

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

2%

2 year growth

1%
News Updates 24
Feb 27th, 2025
Commercetools, a pioneer in 'headless commerce', lays off dozens of staff

Originally founded in 2006 in Munich, Germany, Commercetools raised just $30 million in outside funding before it was acquired by retail giant REWE in 2015.

Practical Ecommerce
Jan 22nd, 2024
Ecommerce Product Releases: January 22, 2024

Commercetools, a developer, has launched Foundry for B2C retailers, providing a quick solution for composable commerce, including "Blueprint for B2C Retail" (a step-by-step guidance), an AI-powered developer assistant, a store launchpad with frontend components, and a curated selection of services and best practice guides.

Practical Ecommerce
Nov 13th, 2023
Ecommerce Product Releases: Nov. 13, 2023

Commercetools, a developer of composable commerce, is collaborating with PayPal Braintree to offer a range of payment options.

New Products Watch
Aug 17th, 2023
BlueSky Commerce Partners with commercetools to Drive Digital Transformation with Composable Commerce

BlueSky Commerce partners with commercetools to drive digital transformation with composable Commerce.

Employee Benefits
Jun 8th, 2023
Commercetools names chief people officer

Composable commerce provider Commercetools has appointed Roxana Dobrescu as its first ever chief people officer.

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