Crayon

Crayon

Competitive intelligence platform for businesses

About Crayon

Simplify's Rating
Why Crayon is rated
B+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated A on Differentiation

Industries

Data & Analytics

Enterprise Software

AI & Machine Learning

Company Size

51-200

Company Stage

Series B

Total Funding

$37.9M

Headquarters

Boston, Massachusetts

Founded

2015

Overview

Crayon provides a competitive intelligence platform that helps businesses gain insights into their competitors' activities. The platform tracks over 100 types of data from millions of sources, using both artificial intelligence and human analysis to filter and highlight important updates and trends. This curated information allows marketing, sales, product, and executive teams to make informed decisions and collaborate on strategies. Crayon operates on a subscription model, offering various pricing tiers based on the level of service, and includes tools and templates for effective data presentation and analysis. The company's goal is to empower clients with real-time insights that enhance their product strategies, sales programs, and marketing efforts, ultimately improving their competitive edge.

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Simplify's Take

What believers are saying

  • Integration with Clozd enhances win-loss insights, improving customer decision-making.
  • Seller Engagement analytics boost sales strategies by analyzing battlecard usage and win rates.
  • Erica Jenkins' appointment as CPO may drive platform innovation and development.

What critics are saying

  • Emerging competitors like Klue and Kompyte threaten Crayon's market share.
  • AI advancements may lead to competition from tech giants like Google and Microsoft.
  • Stringent data privacy regulations could complicate Crayon's data collection methods.

What makes Crayon unique

  • Crayon offers real-time insights from over 100 data types and millions of sources.
  • The platform combines AI and human intelligence for precise competitive intelligence.
  • Crayon's subscription model provides continuous value with tiered service levels.

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Funding

Total Funding

$37.9M

Below

Industry Average

Funded Over

4 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Competitive salary

Equity

Medical, dental, vision

401k

Parental leave

PTO

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

0%

2 year growth

-10%
PYMNTS
Mar 20th, 2025
5 Productivity Tips To Raise Your Work Game Using Ai

Artificial intelligence (AI) is no longer just for tech experts — it’s becoming an essential tool for professionals in every industry. Whether you’re managing data, drafting reports, or conducting research, AI can help you work smarter, saving you time that you can dedicate to more strategic and complex work. In fact, 82% of U.S. workers say their productivity increases with the use of AI, according to PYMNTS Intelligence data. Here are five ways you can leverage AI to boost productivity and efficiency:

Crayon
Dec 14th, 2023
Introducing Seller Engagement: A New Way to Analyze Battlecard Usage and Win Rates

more Today Crayon introduced Seller Engagement, a new set of analytics that reveals which sellers are engaging with battlecards AND winning deals.

MPmania
Sep 8th, 2023
Yo Fam: Sarz Collaborates with Skillrex, Crayon on Fresh Track (+Lyrics)

In a thrilling collaboration, Sarz joined forces with the talented singer-songwriter from Mavin Records/Blowtime Entertainment, Crayon, and the renowned American disc jockey and record producer, Skillrex.

Power of Naija
Aug 19th, 2023
Crayon ft. Oxlade - Trench Kid Video

Crayon has released the Performance Video of his song titled "Trench Kid", on which he features Oxlade.

PR Newswire
Jul 25th, 2023
Clozd And Crayon Partner On New Integration Giving Customers The Unrivaled Insights They Need To Win More Deals

LEHI, Utah and BOSTON, July 25, 2023 /PRNewswire/ -- Clozd , the leading provider of win-loss analysis technology and services along with Crayon , the premier competitive intelligence platform, announced today a new integration that automatically feeds valuable win-loss insights and buyer intelligence from Clozd directly into Crayon. For the first time, revenue teams can instantly view Clozd interviews and surveys as new insights within their Crayon feed.Clozd integrates with Crayon.Companies everywhere are facing internal and external pressure to win more deals. The combination of a challenging economic environment and increased apprehension from B2B companies translates to a greater need for competitive advantages that will drive more predictable revenue. When companies have buyer intelligence alongside market and competitive insights—all automatically at their fingertips—win rates increase.This unique integration means Crayon and Clozd customers can now:Add Clozd interview and survey data to Crayon assetsWith one click, CI program owners can populate enablement materials, such as battlecards and newsletters stored in Crayon, with important interview or survey details.With one click, CI program owners can populate enablement materials, such as battlecards and newsletters stored in Crayon, with important interview or survey details. Discover key trends within Clozd summariesCrayon's word cloud and keyword matching tools can easily uncover potential trends from a competitor—all based on a Clozd interview or survey AI-generated summary.Crayon's word cloud and keyword matching tools can easily uncover potential trends from a competitor—all based on a Clozd interview or survey AI-generated summary. Automate tracking and alerts with Saved SearchesEffortlessly build comprehensive Saved Searches in Crayon that incorporate Clozd win-loss transcripts alongside hundreds of other insight types.Effortlessly build comprehensive Saved Searches in Crayon that incorporate Clozd win-loss transcripts alongside hundreds of other insight types

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