Cresta

Cresta

AI-powered sales coaching and assistance

About Cresta

Simplify's Rating
Why Cresta is rated
B+
Rated B on Competitive Edge
Rated A on Growth Potential
Rated B on Rating Differentiation

Industries

Consumer Software

Enterprise Software

AI & Machine Learning

Company Size

201-500

Company Stage

Series D

Total Funding

$276M

Headquarters

Palo Alto, California

Founded

2017

Overview

Cresta focuses on enhancing business outcomes through AI-powered coaching and assistance, particularly for sales teams. Its main product, Cresta for Sales, provides real-time insights and coaching by analyzing all sales conversations to identify performance gaps. This helps businesses make quicker, smarter decisions and improve their sales efficiency. Cresta operates on a subscription model and also offers a chatbot service that automates repetitive conversations, allowing sales agents to concentrate on more complex tasks. The patented Real-Time Intelligence Engine continuously learns and improves, helping businesses amplify effective behaviors and gain a competitive edge. Clients have reported notable improvements, including faster response times and increased sales conversions.

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Simplify's Take

What believers are saying

  • Cresta's Series D funding of $125M boosts product development and market expansion.
  • AI-driven sales coaching tools are gaining traction, improving sales performance by up to 20%.
  • The demand for AI solutions offering real-time insights is rising, aiding data-driven decisions.

What critics are saying

  • Competition from tech giants like Google could threaten Cresta's market share.
  • Expansion into Romania and India may expose Cresta to geopolitical and regulatory challenges.
  • Rapid scaling of AI voice agents might lead to quality control issues affecting satisfaction.

What makes Cresta unique

  • Cresta's Real-Time Intelligence Engine offers unique AI-driven insights for sales improvement.
  • The company provides AI-powered coaching, enhancing sales team performance with real-time guidance.
  • Cresta's AI chatbots replace repetitive tasks, allowing agents to focus on complex issues.

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Funding

Total Funding

$276M

Above

Industry Average

Funded Over

4 Rounds

Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Above Average

Industry standards

$77M
$70M
Twilio
$80M
Handshake
$100M
Affirm
$125M
Cresta

Growth & Insights and Company News

Headcount

6 month growth

↓ -3%

1 year growth

↓ -3%

2 year growth

↓ -5%
PR Newswire
Feb 27th, 2025
Cresta Announces Rapidly Scaling AI Voice Agents in Production

PALO ALTO, Calif., Feb. 27, 2025 /PRNewswire/ - Cresta, the leading contact center AI platform for human and AI agents, today announced strong results following their latest deployment of Cresta AI Agent with Brinks Home.

CityBiz
Dec 20th, 2024
Cresta Secures $125M in Series D Funding

Comcast Ventures has participated in Cresta's $125 million Series D funding round. Cresta, led by CEO Ping Wu, is recognized for its strong team and innovative AI technology. The company provides generative AI tools for sales and customer service contact centers, enhancing efficiency and automation. Cresta's solutions help enterprises gain insights from customer interactions and support human agents with AI-driven co-pilot tools.

Finsmes
Nov 28th, 2024
Cresta Secures $125M in Series D Funding

Cresta, a Palo Alto-based AI platform provider for contact centers, raised $125 million in Series D funding led by World Innovation Lab and QIA, with participation from Accenture and others. This brings total funding to over $270 million. The funds will enhance Cresta's product suite, market efforts, and virtual agent development. Cresta's ARR has nearly quadrupled, and it plans to open new engineering hubs in Romania and India. Rob Theis from WiL joins the board of directors.

VC News Daily
Nov 19th, 2024
Cresta Secures $125M Series D Funding

Cresta, a generative AI platform for contact centers, has secured $125 million in a Series D funding round. The round was led by new investors World Innovation Lab (WiL) and QIA, with participation from Accenture, EnvisionX Capital, LG Technology Ventures, Qualcomm Ventures, and Workday Ventures. Returning investors include Andreessen Horowitz, Greylock Partners, J.P. Morgan, Sequoia Capital, and Tiger Global. This brings Cresta's total funding to over $270 million.

Cresta
Nov 19th, 2024
Cresta Raises $125M to Create the Unified Platform for Human and Virtual Agents

Learn about Cresta's $125M Series D round of funding and how we are working to deliver even more value to customers.

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