Cresta

Cresta

AI-powered sales coaching and assistance

About Cresta

Simplify's Rating
Why Cresta is rated
B+
Rated B on Competitive Edge
Rated A on Growth Potential
Rated B on Differentiation

Industries

Consumer Software

Enterprise Software

AI & Machine Learning

Company Size

201-500

Company Stage

Series D

Total Funding

$276M

Headquarters

Palo Alto, California

Founded

2017

Overview

Cresta provides AI-powered coaching and assistance to enhance business outcomes, particularly in sales. Its main product, Cresta for Sales, analyzes all sales conversations to identify performance gaps and offer real-time coaching, helping sales teams improve their efficiency and effectiveness. This service is available through a subscription model and is suitable for businesses of all sizes across various industries. Cresta also offers a chatbot service that automates repetitive conversations, allowing sales agents to focus on more complex tasks. The company's patented Real-Time Intelligence Engine continuously learns from interactions to highlight effective behaviors, giving businesses a competitive edge. Clients have reported notable improvements, including faster response times and increased sales conversions.

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Simplify's Take

What believers are saying

  • Cresta's $125M Series D funding boosts product development and market expansion.
  • Recognition as a leader in real-time revenue platforms strengthens Cresta's market position.
  • Partnerships with major clients like Optimum enhance Cresta's industry credibility.

What critics are saying

  • Emerging AI startups may dilute Cresta's market share with similar offerings.
  • Rapid AI advancements require costly updates to maintain Cresta's competitive edge.
  • Over-reliance on large clients like Optimum poses financial risks if partnerships end.

What makes Cresta unique

  • Cresta's Real-Time Intelligence Engine offers unique AI-driven insights for sales improvement.
  • The company provides AI-powered coaching, enhancing sales team performance with real-time insights.
  • Cresta's chatbot service replaces repetitive tasks, allowing agents to focus on complex issues.

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Funding

Total Funding

$276M

Above

Industry Average

Funded Over

4 Rounds

Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Above Average

Industry standards

$77M
$70M
Twilio
$80M
Handshake
$100M
Affirm
$125M
Cresta

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

Paid Parental Leave

401(k) Retirement Plan

Remote Work Options

Wellness Program

Commuter Benefits

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↓ -3%

2 year growth

↓ -2%
Cresta
Jun 5th, 2025
Cresta named a Leader in The Forrester Wave(TM): Conversation Intelligence Solutions for Contact Centers, Q2 2025

Cresta was named a Leader in Forrester's evaluation of the most significant vendors in the category, receiving the highest score in Current Offering category, as well as the highest possible scores across 16 criteria, including Insight Discovery, Real-Time Guidance, Outcome Analysis, GenAI Safety & Controls, and Insights-to-Action.

MarTech 360
May 8th, 2025
Optimum Partners with Cresta to Elevate Customer Experience Through Generative AI Integration

Cresta, the leading provider of generative AI for contact centers, announced a strategic collaboration with Optimum, one of the largest broadband and video services providers in the United States.

PR Newswire
May 7th, 2025
Optimum Collaborates with Cresta to Further Transform Its Customer Experience with Artificial Intelligence

Optimum collaborates with Cresta to further transform its customer experience with artificial intelligence.

PR Newswire
Feb 27th, 2025
Cresta Announces Rapidly Scaling AI Voice Agents in Production

PALO ALTO, Calif., Feb. 27, 2025 /PRNewswire/ - Cresta, the leading contact center AI platform for human and AI agents, today announced strong results following their latest deployment of Cresta AI Agent with Brinks Home.

CityBiz
Dec 20th, 2024
Cresta Secures $125M in Series D Funding

Comcast Ventures has participated in Cresta's $125 million Series D funding round. Cresta, led by CEO Ping Wu, is recognized for its strong team and innovative AI technology. The company provides generative AI tools for sales and customer service contact centers, enhancing efficiency and automation. Cresta's solutions help enterprises gain insights from customer interactions and support human agents with AI-driven co-pilot tools.

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