Dealer Inspire

Dealer Inspire

Automotive digital marketing platform for dealerships

Overview

Dealer Inspire provides a subscription-based suite of digital marketing and technology tools for car dealerships to manage the entire customer journey—from online search to purchase. Its platform includes features like Virtual Walkaround for online vehicle exploration, Boss Mode for enhanced live chat, and Online Shopper to convert online leads into sales, supported by SEO and SEM services. The system is cloud-based and integrates with dealership websites to drive traffic, engage customers, and close deals. Unlike some competitors that offer isolated tools, Dealer Inspire emphasizes an end-to-end solution built by and for dealers, with a focus on measurable profitability (for example, campaigns that significantly increase dealer visits and gross profit). The company’s goal is to help dealerships sell more vehicles and deliver better customer service through technology-powered marketing and sales processes.

Significant Headcount Growth

About Dealer Inspire

Simplify's Rating
Why Dealer Inspire is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Automotive & Transportation

Enterprise Software

Company Size

201-500

Company Stage

Debt Financing

Total Funding

$300K

Headquarters

Illinois

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • Cars.com acquisition drives 25 million monthly shoppers to dealers.
  • Team grew to over 500 across US and Canada with mobile-first tech.
  • 15-minute response times serve 25 global brands effectively.

What critics are saying

  • Cars.com's ad platform conflicts drive defections to DealerOn by 2027.
  • Google SGE cuts SEO traffic 20-40%, eroding ROI claims now.
  • DTC sales by Carvana and Tesla shrink dealership market in 2025.

What makes Dealer Inspire unique

  • Honda selected Dealer Inspire for 997 U.S. dealerships in 2020.
  • Platform won AWA Pinnacle award seven times for user-driven designs.
  • Boss Mode chat and Virtual Walkaround manage full customer journey.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$300k

Above

Industry Average

Funded Over

1 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Growth & Insights and Company News

Headcount

6 month growth

14%

1 year growth

14%

2 year growth

14%
Impel
Feb 2nd, 2024
Former Dealer Inspire and Dealer.com Executive Elizabeth Hern Joins Impel as SVP, Customer Success

Former Dealer Inspire and Dealer.com executive Elizabeth Hern joins Impel as SVP, Customer Success.

CleanTechnica
Aug 7th, 2023
Auto Dealers, You Need To Electrify Your Marketing Strategies!

As if challenges to transitioning to EVs like access to charging stations and driving range weren’t enough, automakers haven’t made it easy to recognize EV models with their complicated and number-ridden names — Rivian R1S, Volkswagen ID.4, Jaguar I-PACE, BMW iX, Mazda MX-30, or Genesis GV60. Auto dealer marketing strategies are nearly as opaque — mass emails, directory listings, local commercials between innings, maybe a pop-up on a social media site. Not that there’s anything wrong with these, but EVs are a different breed, and they require innovative marketing strategies to attract a new consumer audience. Some analysts argue that a key challenge to consumer reception to EVs is a perceived lack of emotional appeal compared to traditional internal combustion engine vehicles (ICEVs). Without the roar of an engine, they say consumers don’t associate EVs with power, performance, and freedom. This may or may not be the case, but there is a lesson here for dealers and their marketing teams to learn: consumers want to feel emotion when they purchase an EV, and invigorated marketing strategies that embrace emotional connections can make consumers feel excited about purchasing an EV.To many dealers, EVs still represent a niche market

PR Newswire
Aug 3rd, 2023
Cars Reports Second Quarter 2023 Results

Delivered Second Quarter Guidance. Achieved 6% ARPD and 5% Traffic Year-Over-Year Growth . Generated $56 Million of Year-To-Date Cash Flow From Operations

Yahoo Finance
Mar 29th, 2023
From Affordability To Capability, Cars.Com'S 2023 Ev Buying Guide Navigates Shoppers Through The Ever Ev-Olving Electric Vehicle Frontier

More Car-Shopping Americans Are Considering Making the Move to Electrics as Searches for New and Used EVs on Cars.com Have Increased 84%, With Middle America Jumping on the EV BandwagonCHICAGO, March 29, 2023 /PRNewswire/ -- Car-shopping marketplace Cars.com ™ (NYSE: CARS) today announced the release of its second annual EV Buying Guide , a comprehensive resource created by industry-leading automotive experts who evaluated 40-plus unique electric vehicles currently on sale. Considering price, range, style and comfort, our experts provide insights on the Best Electric Vehicle of 2023 and Top EV Picks for Family, Value, Commuters and Luxury. With more than 50 new EV models expected to go on sale this year, Cars.com's 2023 EV Buying Guide helps shoppers interested in understanding all facets of shopping, purchasing and owning an EV.Consumer interest in EVs is growing. Searches for new and used EVs on Cars.com’s marketplace have increased by 84%, and some of the biggest waves of new interest aren’t just coming from the urban coastal areas, but the very middle of Middle America."Families are starting to see EVs that reflect their lifestyles and what they need from a vehicle, which is a variety of options that make the car attractive and exciting from more than just a fuel-savings perspective," said Brian Normile, editor and EV Buying Guide expert at Cars.com. "Plus, the influx of new EV models on the market — and the number of models growing each year as automakers are doubling down on EVs — is making pricing more competitive for consumers. Paired with tax incentives and growing public-charging infrastructure, EVs are starting to become a more practical and appealing option for many who were previously hesitant to make the jump."Consumer interest in EVs is growing

Infotech Lead
Jun 15th, 2020
Dealer Inspire, Inc. partnered with Hondanews on Jun 11th 20'.

Dealer Inspire (DI), a supplier of digital marketing solutions to the automotive industry, announced a new OEM agreement with American Honda Motor.

Recently Posted Jobs

Sign up to get curated job recommendations

There are no jobs for Dealer Inspire right now.

Find jobs on Simplify and start your career today

We update Dealer Inspire's jobs every few hours, so check again soon! Browse all jobs →