As if challenges to transitioning to EVs like access to charging stations and driving range weren’t enough, automakers haven’t made it easy to recognize EV models with their complicated and number-ridden names — Rivian R1S, Volkswagen ID.4, Jaguar I-PACE, BMW iX, Mazda MX-30, or Genesis GV60. Auto dealer marketing strategies are nearly as opaque — mass emails, directory listings, local commercials between innings, maybe a pop-up on a social media site. Not that there’s anything wrong with these, but EVs are a different breed, and they require innovative marketing strategies to attract a new consumer audience. Some analysts argue that a key challenge to consumer reception to EVs is a perceived lack of emotional appeal compared to traditional internal combustion engine vehicles (ICEVs). Without the roar of an engine, they say consumers don’t associate EVs with power, performance, and freedom. This may or may not be the case, but there is a lesson here for dealers and their marketing teams to learn: consumers want to feel emotion when they purchase an EV, and invigorated marketing strategies that embrace emotional connections can make consumers feel excited about purchasing an EV.To many dealers, EVs still represent a niche market

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More Car-Shopping Americans Are Considering Making the Move to Electrics as Searches for New and Used EVs on Cars.com Have Increased 84%, With Middle America Jumping on the EV BandwagonCHICAGO, March 29, 2023 /PRNewswire/ -- Car-shopping marketplace Cars.com ™ (NYSE: CARS) today announced the release of its second annual EV Buying Guide , a comprehensive resource created by industry-leading automotive experts who evaluated 40-plus unique electric vehicles currently on sale. Considering price, range, style and comfort, our experts provide insights on the Best Electric Vehicle of 2023 and Top EV Picks for Family, Value, Commuters and Luxury. With more than 50 new EV models expected to go on sale this year, Cars.com's 2023 EV Buying Guide helps shoppers interested in understanding all facets of shopping, purchasing and owning an EV.Consumer interest in EVs is growing. Searches for new and used EVs on Cars.com’s marketplace have increased by 84%, and some of the biggest waves of new interest aren’t just coming from the urban coastal areas, but the very middle of Middle America."Families are starting to see EVs that reflect their lifestyles and what they need from a vehicle, which is a variety of options that make the car attractive and exciting from more than just a fuel-savings perspective," said Brian Normile, editor and EV Buying Guide expert at Cars.com. "Plus, the influx of new EV models on the market — and the number of models growing each year as automakers are doubling down on EVs — is making pricing more competitive for consumers. Paired with tax incentives and growing public-charging infrastructure, EVs are starting to become a more practical and appealing option for many who were previously hesitant to make the jump."Consumer interest in EVs is growing