Divvy Homes

Divvy Homes

Rent-to-own homes with progressive down payments

Overview

Divvy Homes provides a rent-to-own path to homeownership. It buys homes that clients select and then rents them to those clients. A portion of each month’s rent is saved toward a future down payment, allowing people who may not yet qualify for traditional mortgages to gradually accumulate funds while living in the home they plan to buy. Divvy handles major home maintenance, while tenants take care of everyday upkeep. When clients are ready, they can use their accumulated savings for the down payment and closing costs to complete the purchase; if they choose not to buy, they can walk away with their savings minus a fee. The company operates in U.S. markets like Phoenix, Orlando, and Atlanta. Its goal is to make homeownership more accessible by providing a clear, savings-based pathway to purchase.

About Divvy Homes

Simplify's Rating
Why Divvy Homes is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Financial Services

Real Estate

Company Size

11-50

Company Stage

Debt Financing

Total Funding

$1.2B

Headquarters

San Francisco, California

Founded

2017

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Simplify's Take

What believers are saying

  • DivvyUp’s 2024 launch targeted mortgage-ready education, and Divvy still markets it in 2026.
  • Brookfield bought Divvy for roughly $1 billion, preserving operations and purchase options in February 2025.
  • Maymont manages over 10,000 homes, giving Divvy infrastructure for servicing residents at scale.

What critics are saying

  • Brookfield’s 2025 purchase signals distress, crushing independent growth prospects and employee upside.
  • Divvy sold after repeated layoffs in 2022, revealing brittle economics and execution failure.
  • Rent-to-own faces existential risk if residents default, then Brookfield owns stranded homes, not customers.

What makes Divvy Homes unique

  • Divvy pairs any-home selection with rent-to-own and a mortgage-readiness subscription, DivvyUp.
  • Brookfield’s January 2025 acquisition folded Divvy’s portfolio into Maymont’s single-family rental operations.
  • Divvy’s model converts renters into future buyers instead of pure tenants or agents.

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Funding

Total Funding

$1.2B

Above

Industry Average

Funded Over

7 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Benefits

100% remote first culture

Flexible PTO

Monthly mental health day

Generous leave policies

Company-sponsored Modern Health coaching & therapy sessions

Equity

Paid medical benefits

401k match & access to a financial planner

Professional development stipend

Remote workspace allowance

Monthly co-working space stipend

Paid parental leave

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

-5%

2 year growth

0%
AIM Group
Jan 20th, 2025
Rent-to-own company Divvy being sold for cheap

Founded in 2017 and based in San Francisco, Divvy had raised $1.2 billion in debt and equity financing, including a $750 million round of debt in October 2021.

ResiClub
Jan 17th, 2025
Institutional homeowner consolidation: Maymont Homes expands footprint by absorbing troubled Divvy Homes

Over four years, Divvy raised more than $400 million in venture capital, alongside $1 billion in debt financing.

The Real Deal
Jan 13th, 2025
Brookfield Properties acquiring startup Divvy Homes

In March, Divvy launched a subscription-based homeownership readiness program.

Inman
Jan 13th, 2025
Brookfield Properties said to be acquiring Divvy Homes in 'fire sale'

Brookfield Properties said to be acquiring Divvy Homes in 'fire sale'

Fast Company
Jan 10th, 2025
Divvy Homes, the a16z-backed rent-to-own startup, sold for parts - Fast Company

Once valued at nearly $2 billion, Divvy Homes is being acquired in a fire sale by a division of Brookfield Properties.

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