Today, in tandem with Shopify's announcement of Order Status Page (OSP) extensibility, Fairing has also launched Day 1 support for OSP extensions for the thousands of Fairing merchants that are on Shopify Plus.

In September, Fairing launched 12 improvements to the Fairing user experience.

You might think the phrase above is the headline for a story about how commerce leaders are blending art and science skills to run their businesses. They should be, and that probably will be a future story. But this one is about the use of data that lets brands scale their point of view, or that of their customers, and glean insights that will allow them to make the right investments. While every commerce leader has his or her favorite tools, today I want to highlight technology companies driving sales - and profitability - at the intersection of behind-the-scenes information and a customer-facing perspective.FindMine deploys data, specifically predictive intelligence, to make purchase suggestions to a brand’s customers via a content engine that automates complete looks. “Our brand is founded on strong design, but it was a challenge to translate [our store window displays] to e-commerce,” explained Sarah Sheldon, Senior Director of E-commerce at Mitchell Gold + Bob Williams. She lamented that other solutions deliver individual product recommendations, but lack the necessary context to create cohesive interior design recommendations for the whole home.getty