Foxtrot

Foxtrot

Online convenience store with home delivery

Overview

Foxtrot is a digital-first convenience store that serves customers with online shopping and home delivery of a wide range of products, from groceries to chef-prepared meals and beverages. Customers use Foxtrot’s online platform or mobile app to browse and buy items any time, with delivery bringing purchases directly to their door. The service centers on quality, convenience, and curated assortments including handpicked wines, pizzas, salads, and snacks. Unlike typical convenience stores, Foxtrot emphasizes sustainability and supports local and women-owned businesses, offering products from these sources as part of its catalog. The company’s goal is to provide a convenient, high-quality shopping experience that makes everyday essentials and specialty items easily accessible while promoting local suppliers and sustainable practices.

About Foxtrot

Simplify's Rating
Why Foxtrot is rated
D+
Rated D+ on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Food & Agriculture

Consumer Software

Consumer Goods

Company Size

201-500

Company Stage

Debt Financing

Total Funding

$196.8M

Headquarters

Chicago, Illinois

Founded

2013

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Simplify's Take

What believers are saying

  • Foxtrot reopened six Chicago stores and two Dallas locations by May 2025.
  • The company relaunched delivery and order-ahead service in October 2024.
  • A new Webster Avenue store opened in May 2025, proving expansion traction.

What critics are saying

  • Outfox filed Chapter 7 in May 2024, wiping out unsecured creditors.
  • JPMorgan foreclosed Foxtrot assets for $2.2 million, exposing severe balance-sheet fragility.
  • If reopened stores miss traffic and landlord negotiations fail, Foxtrot collapses again.

What makes Foxtrot unique

  • Mike LaVitola relaunched Foxtrot in 2024, preserving brand recognition in Chicago.
  • Foxtrot blends curated convenience retail with food, alcohol, and rapid delivery.
  • The brand owns premium neighborhood real estate in dense Chicago trade areas.

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Funding

Total Funding

$196.8M

Above

Industry Average

Funded Over

8 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Growth & Insights and Company News

Headcount

6 month growth

6%

1 year growth

6%

2 year growth

-11%
WFAA
May 18th, 2024
Foxtrot Market parent company files for Chapter 7 bankruptcy after abruptly closing all its stores

Foxtrot Market parent company files for Chapter 7 bankruptcy after abruptly closing all its stores.

The Business Journals
May 16th, 2024
Foxtrot's parent company files for bankruptcy after abruptly closing all stores

The company's board of managers voted April 23 to file for bankruptcy - the day the company's stores were closed, and five months after Foxtrot merged with Dom's Kitchen.

Vox Media
May 10th, 2024
Inside the Foxtrot and Dom's Kitchen Implosion

When Dom's and Foxtrot merged in November 2023, Foxtrot had already reportedly raised $194 million in total funding.

FOX 4 News
Apr 24th, 2024
Foxtrot Market closes all 4 Dallas locations as part of nationwide shutdown

Foxtrot Market closes all 4 Dallas locations as part of nationwide shutdown.

The Dallas Morning News
Apr 23rd, 2024
4 Foxtrot coffee shops in Dallas close unexpectedly and permanently

In late 2023, Foxtrot merged with Dom's Kitchen and Market, which then had just two stores in Chicago.

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