Gainful

Gainful

Personalized protein powders and hydration products

About Gainful

Simplify's Rating
Why Gainful is rated
B-
Rated D+ on Competitive Edge
Rated A on Growth Potential
Rated B on Differentiation

Industries

Healthcare

Consumer Goods

Company Size

51-200

Company Stage

Series A

Total Funding

$7.6M

Headquarters

New York City, New York

Founded

2017

Overview

Gainful focuses on personalized nutrition by providing tailored protein powders and hydration products. Customers take a quiz to determine their nutritional needs, and Gainful creates a unique protein blend based on the results. The company operates on a subscription model, ensuring regular delivery of products while emphasizing quality and clean ingredients. Gainful stands out by offering flavor boosts for customization, aiming to help fitness enthusiasts and health-conscious individuals achieve their wellness goals.

YC Company
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Simplify's Take

What believers are saying

  • Partnership with Recharge enhances subscription management, boosting customer retention and revenue.
  • Growing interest in personalized nutrition drives Gainful's market growth and customer base.
  • High-tech dietary recommendations offer opportunities for Gainful to expand product offerings.

What critics are saying

  • Increased competition from companies like Viome and Baze may dilute Gainful's market share.
  • Dependency on Recharge could affect Gainful's control over customer data and processes.
  • Focus on new ventures like Sobo Foods may divert resources from Gainful's core business.

What makes Gainful unique

  • Gainful offers personalized nutrition through tailored protein powders and hydration products.
  • The company uses clean ingredients, avoiding unnecessary additives for health-conscious consumers.
  • Gainful provides flavor boosts, allowing customers to customize their protein powder taste.

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Funding

Total Funding

$7.6M

Below

Industry Average

Funded Over

2 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$7.5M
Gainful
$8.2M
Discord
$15M
Canva
$30M
Kalshi

Growth & Insights and Company News

Headcount

6 month growth

5%

1 year growth

1%

2 year growth

10%
PR Newswire
Nov 20th, 2024
Gainful Partners With Recharge To Power Smarter Subscriptions For Personalized Nutrition

The nutrition brand, which specializes in customized supplements and powders integral to subscribers' daily routines, will use the Recharge platform to retain, manage, delight, and grow their customers. SANTA MONICA, Calif., Nov. 20, 2024 /PRNewswire/ -- Recharge, the leading subscription platform, today announced that Gainful, the personalized nutrition company, has migrated their subscription business to the Recharge platform. The partnership will see Gainful collaborate with Recharge to fulfill their mission of thoughtfully serving their hundreds of thousands of customers through highly personalized nutrition solutions. Historically a subscription-only brand, Gainful has delivered over one million personalized solutions to hundreds of thousands of customers since launching in 2017. With Recharge, Gainful will continue to bolster their subscriber retention strategies and drive revenue with best-in-class features and tools like Recharge's Bundles, prepaid subscriptions, and more

AgFunder News
Dec 1st, 2023
Meet The Founder: Nutrition Gets Personal For Bioniq’S Vadim Fedotov

From high-tech platforms analyzing blood, stools and DNA to create tailored nutritional recommendations, to lifestyle apps deploying psychology to help users manage their food consumption, dietary advice is getting increasingly personal. But how compelling is the business case for personalized nutrition? And is it a gamechanger that could move the needle on public health, or just the latest tech craze enabling a small group of affluent and highly engaged consumers get even more granular about their health and wellness?. From Viome, Baze, Rootine and Inside Tracker to Gainful, Ritual and Persona (Nestlé), there are now scores of companies offering personalized nutritional advice, foods and supplements, says Bioniq founder and CEO Vadim Fedetov. But creating a viable business model around the delivery of highly customized services is challenging

AgFunder News
May 8th, 2023
Exclusive: My Food Job Rocks! Adam Yee Teams Up With Gainful Cofounder Eric Wu To Launch ‘Asian Comfort Food’ Brand Sobo Foods

“If you look in the Asian section of the frozen food aisle, it’s kind of a wasteland when it comes to better-for-you products,” observes Eric Wu, cofounder of Sobo Foods, a startup emerging from stealth with $1 million in funding. As for branding, he says: “It’s at best tone deaf, and at worst, reliant on borderline racist tropes.”. California-based Sobo Foods, he says, is on a mission is to reimagine Asian comfort food for a new generation of consumers. The brainchild of Wu, who cofounded personalized nutritional supplements co Gainful in 2017 while still at college, and Adam Yee, alt protein entrepreneur and host of the high-profile My Food Job Rocks​​ podcast, the plant-based brand is launching this week in the San Francisco Bay Area

Business Wire
Nov 8th, 2022
50 Top Brands Announce Exclusive Offers For Veterans Day With Sheerid

PORTLAND, Ore.--(BUSINESS WIRE)--SheerID, the identity marketing platform used by hundreds of leading brands around the world, has partnered with more than 50 brands that have made exclusive discounts available to millions of active military, veterans, and their families, to honor and thank them for everything they do for Veterans Day on November 11. SheerID is proud to partner with these organizations to reward the military community. "Brands that create personalized offers to celebrate their customers' identities, like active military service members, veterans, retirees, and their families, are forming strong relationships with valuable communities of consumers," said Jake Weatherly, CEO of SheerID. "By recognizing and rewarding individuals for their dedication and service, companies show their appreciation, gain new customers, and inspire long-term loyalty."

AlleyWatch
Jan 13th, 2021
Gainful Raises $7.5M for its Personalized Sports Nutrition Supplements

Gainful, cofounded by Eric Wu, provides personalized hydration, protein, and energy solutions to supplements to offer pro-level sports supplements to everyone.

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