The nutrition brand, which specializes in customized supplements and powders integral to subscribers' daily routines, will use the Recharge platform to retain, manage, delight, and grow their customers. SANTA MONICA, Calif., Nov. 20, 2024 /PRNewswire/ -- Recharge, the leading subscription platform, today announced that Gainful, the personalized nutrition company, has migrated their subscription business to the Recharge platform. The partnership will see Gainful collaborate with Recharge to fulfill their mission of thoughtfully serving their hundreds of thousands of customers through highly personalized nutrition solutions. Historically a subscription-only brand, Gainful has delivered over one million personalized solutions to hundreds of thousands of customers since launching in 2017. With Recharge, Gainful will continue to bolster their subscriber retention strategies and drive revenue with best-in-class features and tools like Recharge's Bundles, prepaid subscriptions, and more

From high-tech platforms analyzing blood, stools and DNA to create tailored nutritional recommendations, to lifestyle apps deploying psychology to help users manage their food consumption, dietary advice is getting increasingly personal. But how compelling is the business case for personalized nutrition? And is it a gamechanger that could move the needle on public health, or just the latest tech craze enabling a small group of affluent and highly engaged consumers get even more granular about their health and wellness?. From Viome, Baze, Rootine and Inside Tracker to Gainful, Ritual and Persona (Nestlé), there are now scores of companies offering personalized nutritional advice, foods and supplements, says Bioniq founder and CEO Vadim Fedetov. But creating a viable business model around the delivery of highly customized services is challenging

“If you look in the Asian section of the frozen food aisle, it’s kind of a wasteland when it comes to better-for-you products,” observes Eric Wu, cofounder of Sobo Foods, a startup emerging from stealth with $1 million in funding. As for branding, he says: “It’s at best tone deaf, and at worst, reliant on borderline racist tropes.”. California-based Sobo Foods, he says, is on a mission is to reimagine Asian comfort food for a new generation of consumers. The brainchild of Wu, who cofounded personalized nutritional supplements co Gainful in 2017 while still at college, and Adam Yee, alt protein entrepreneur and host of the high-profile My Food Job Rocks​​ podcast, the plant-based brand is launching this week in the San Francisco Bay Area