Imperfect Foods

Imperfect Foods

Grocery delivery service reducing food waste

About Imperfect Foods

Simplify's Rating
Why Imperfect Foods is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Rating Differentiation

Industries

Food & Agriculture

Consumer Goods

Company Size

501-1,000

Company Stage

Series D

Total Funding

$213.7M

Headquarters

San Francisco, California

Founded

2015

Overview

Imperfect Foods offers a grocery delivery service that focuses on reducing food waste by providing customers with imperfect but tasty produce, affordable pantry items, and quality meat and dairy products. Their service delivers these items directly to customers' homes, often at prices up to 30% lower than traditional grocery stores. This model allows customers to enjoy healthy, seasonal food while staying within their budget. Unlike many competitors, Imperfect Foods emphasizes sustainability and environmental consciousness, appealing to consumers who want to make responsible food choices. The company's goal is to create a better food system by minimizing waste and making nutritious food accessible to everyone.

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Simplify's Take

What believers are saying

  • Partnership with Misfits Market enhances delivery efficiency and customer satisfaction.
  • The 'Rescued Wine' program aligns with their mission, appealing to eco-conscious consumers.
  • Hiring Dan Park as CEO could drive strategic growth and innovation.

What critics are saying

  • Increased competition from startups like Babaco Market threatens market share.
  • Closure of Clackamas center may indicate operational challenges affecting service delivery.
  • Wine sales focus may dilute the brand's core mission of reducing food waste.

What makes Imperfect Foods unique

  • Imperfect Foods offers discounted, imperfect produce, reducing food waste and supporting farmers.
  • The company provides a subscription-based, direct-to-consumer grocery delivery service nationwide.
  • Imperfect Foods recently expanded into the wine market, offering organic and sustainable options.

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Funding

Total Funding

$213.7M

Above

Industry Average

Funded Over

7 Rounds

Notable Investors:
Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Above Average

Industry standards

$77M
$70M
Twilio
$80M
Handshake
$95M
Imperfect Foods
$100M
Affirm

Benefits

Free Imperfect credit

401(k)

Competitive Pay

Stock Options

Medical, Dental, & Vision insurance

Parental Leave

Company News

OregonLive
Oct 31st, 2024
Imperfect Foods to close distribution center in Clackamas, lay off 64

Imperfect Foods, a subscription service that delivers discounted ugly produce that it says might otherwise go to a landfill, plans to close its warehouse in Clackamas at the end of the year, putting 64 workers out of work.

Dispatch Goods
Jan 20th, 2024
Misfits Market Unlocks Circular Packaging

In December 2020, Dispatch Goods and Imperfect Foods launched a Packaging Return Program for Imperfect Foods customers across San Francisco.

AgFunder News
Sep 28th, 2023
Bytes To Bites Part Two – From Farm To Fork: Leveraging Ai In The Food Supply Chain

Editor’s Note: Eva Everloo is senior investment analyst, and Anina Troya is an investment analyst intern at agri-food tech investor PeakBridge.The views expressed in this guest commentary are the authors’ own and do not necessarily reflect those of AgFunderNews.From accelerated drug discovery and turbo-charged R&D, to sparkling marketing copy and improved customer service, artificial intelligence (AI) and machine learning (ML) are being deployed in every field. But what do they bring to the food industry?In the second segment of a three-part deep dive into AI in food, Peakbridge explores the potential of AI to address food safety, transparency and quality challenges across the food supply chain.The contemporary globalized food value chainIn today’s world, the global food value chain is like a complex puzzle that spans the planet, enabling the distribution of vital sustenance. This system involves numerous stakeholders, including farmers, manufacturers, distributors, retailers, and consumers, all interconnected in a delicate balance. In the 2020s, the world witnessed the disruption of this intricate network with the COVID-19 pandemic.Another more recent example is the Avian Flu outbreak in the United States, which resulted in economic costs ranging from US$2.5 billion to US$3 billion, foodshortages and exacerbated food prices. Imagine artificial intelligence (AI) and blockchain decentralized tracking networks had been in place to collect infectious disease data transparently and reliably and to forecast supply and demand with an optimized food network distribution.Climate change is another challenge that impacts the entire food value chain, revealing its vulnerabilities. It has caused erratic crop yields, resulting in manufacturing shortages, increased transportation costs, and pricing fluctuations

Compsmag
Aug 17th, 2023
Revolutionizing Online Grocery: Imperfect Foods Introduces Wine, Thanks to DRINKS Technology

Revolutionizing online grocery: Imperfect Foods introduces Wine, thanks to DRINKS technology.

PR Newswire
Aug 16th, 2023
Drinks Technology Enables Imperfect Foods To Now Sell Wine Online

Imperfect Foods' first-ever wine offering, available through DRINKS' WaaS® platform, features a curated selection of organic and sustainably sourced winesLOS ANGELES, Aug. 16, 2023 /PRNewswire/ -- DRINKS, the pioneering and leading operating system for alcohol e-commerce, is now enabling Imperfect Foods to market wine – a first for the eco-forward online grocer.DRINKS, which has powered the online wine category for Imperfect Foods' parent company, Misfits Market, since early 2022, is now doing the same for Imperfect Foods through its WaaS platform. WaaS enables alcohol e-commerce for retailers, brands and marketplaces via a plug-and-play integration. It seamlessly integrates with any e-commerce platform and ensures order fulfillment and direct-to-home shipping using a network of licensed alcohol producers and retailers.In practical terms, Misfits Market and Imperfect Foods are now both offering their shoppers a curated wine selection that fits the core principles of both brands' eco-focused sourcing tenets. Like the wines available on Misfits Market, those featured on Imperfect Foods' app and website will focus on organic and sustainable options, delivered in eco-friendly packaging, from wineries that protect and support the land where their grapes are raised.The partnership will also help support Imperfect Foods' mission to reduce food waste through a "Rescued Wine" program, which will feature wines with labels that have been scuffed or lightly marked and would not obtain prime shelf space at traditional retailers. As part of delivering outsized value to their members, Imperfect Foods' will offer these high-quality wines at a deep discount

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