Growth FullStack, a platform backed by Tenjin and GameAnalytics which powers custom business intelligence for mobile advertisers, announces the launch of its self-service data pipeline for mobile game and app user acquisition (UA) managers. In an industry that has become increasingly privacy-centric across iOS and Android since Apple first announced changes to how developers could access its identifier for advertisers (IDFA) in 2020, mobile marketers have had to work much harder to gain marketing insights. In response, Growth FullStack was set up by industry veterans from mobile measurement platform Tenjin and player analysis experts GameAnalytics

So earlier this year Tenjin, Inc. partnered with Growth FullStack and decided to commission a survey of game and app developers in the US and UK to hear how companies outside the Tenjin network have been faring.