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About Mirror
Industries
Consumer Software
Consumer Goods
Company Size
51-200
Company Stage
Acquired
Total Funding
$72.8M
Headquarters
New York City, New York
Founded
2016
Overview
MIRROR offers an interactive home gym experience through a unique product that looks like a regular mirror but functions as a high-tech fitness hub. Users can access live and on-demand fitness classes in various workout styles, allowing them to enjoy the benefits of a studio workout at home. This setup provides a personalized experience and fosters a sense of community among users. Unlike many competitors, MIRROR focuses on blending technology with fitness, appealing to those who want convenience without sacrificing workout quality. The company's goal is to make fitness accessible and enjoyable for everyone by providing a comprehensive library of expert-led classes through a direct-to-consumer model.
Simplify's Take
What believers are saying
- Growing interest in app-based fitness solutions supports Mirror's digital content strategy.
- Direct-to-consumer sales channels are expanding, boosting Mirror's market reach.
- Partnerships with tech companies can enhance Mirror's content offerings and customer base.
What critics are saying
- Lululemon's potential sale of Mirror could disrupt business operations.
- Shift towards app-based solutions may reduce demand for Mirror's hardware.
- Increased competition from app-based fitness content providers threatens Mirror's market position.
What makes Mirror unique
- Mirror offers a unique blend of hardware and digital fitness content.
- The platform provides both long and short exposure to late-stage private companies.
- Mirror's interactive home gym integrates seamlessly into any living space.
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Funding
Total Funding
$72.8M
Above
Industry Average
Funded Over
4 Rounds
BoxGroup
First Round CapitalBenefits
Competitive compensation
Competitive healthcare coverage (medical, vision, dental)
401K program with company match
Self-directed flexible time-off
Free Mirror and subscription throughout duration of employment
Work-from-home stipend
Lululemon employee discount
Company News
Lululemon Studio in 2020 acquired the Mirror workout device for $500 million.
In mid-July, Lululemon confirmed reports that it had laid off 100 employees from Lululemon Studio, which represents its Mirror-connected fitness business.
Athletic apparel brand Lululemon is laying off about 120 employees who support Lululemon Studio - the business arm that includes the fitness device Mirror.
In March, Lululemon announced it will launch a new digital fitness app in the summer that will allow consumers to access digital fitness content without hardware and at a lower price point than its current subscription package.
In March, Lululemon announced it will launch a new digital fitness app in the summer that will allow consumers to access digital fitness content without hardware and at a lower price point than its current subscription package.
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About Mirror
Industries
Consumer Software
Consumer Goods
Company Size
51-200
Company Stage
Acquired
Total Funding
$72.8M
Headquarters
New York City, New York
Founded
2016
There are no jobs for Mirror right now.
Find jobs on Simplify and start your career today