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Mirror

Mirror

Hybrid fitness platform with digital classes

About

lululemon Studio offers a hybrid fitness experience through its Studio Mirror and Studio App, providing access to original classes and programs from both lululemon Studio and boutique fitness studios. The technology integrates in-home fitness innovation, allowing Members to engage in workouts on-the-go or at partner studio locations and experiential stores.

Company Stage

M&A

Employees

51-200

Industries

VR & AR, Consumer Software

Total Funding

$587.6M

Headquarters

N/A

Founded

2016


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Simplify's Take

What believers are saying

  • The shift to app-based services can significantly reduce costs and increase accessibility, potentially leading to higher user engagement and retention.
  • Lululemon's strong retail presence and brand loyalty can drive cross-promotional opportunities, enhancing Mirror's market visibility.
  • The potential sale to Hydrow could bring new strategic directions and resources, revitalizing the brand and its offerings.

What critics are saying

  • Layoffs and restructuring within Lululemon Studio indicate potential instability and uncertainty for employees.
  • The move away from hardware could alienate existing customers who invested in Mirror devices, leading to dissatisfaction and churn.

What makes Mirror unique

  • Mirror's integration with Lululemon's brand and retail presence offers a unique blend of fitness hardware and apparel, unlike standalone fitness device companies.
  • The pivot towards a digital app-based service allows Mirror to reach a broader audience without the need for specialized hardware, setting it apart from hardware-centric competitors.
  • Mirror's initial high-profile acquisition by Lululemon for $500 million underscores its perceived value and potential in the connected fitness market.

Growth & Insights
Headcount

6 month growth

-55%

1 year growth

-15%

2 year growth

-55%

Benefits

Competitive compensation

Competitive healthcare coverage (medical, vision, dental)

401K program with company match

Self-directed flexible time-off

Free Mirror and subscription throughout duration of employment

Work-from-home stipend

Lululemon employee discount

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