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Overview
MIRROR provides an interactive home gym that hides inside a nearly invisible mirror and streams live and on-demand fitness classes. The device doubles as a mirror and a high-tech display, and users buy the hardware, subscribe to a workout library, and follow classes on-screen in real time or on demand. It stands out by blending into living spaces and offering a mix of live, on-demand content, personalization, and community, rather than focusing only on equipment or videos. The goal is to bring studio-style workouts into homes with easy-to-use hardware and a large, personalized library, making convenient, social fitness accessible to a wide audience.
About Mirror
Industries
Hardware
Consumer Software
Consumer Goods
Entertainment
Company Size
51-200
Company Stage
Acquired
Total Funding
$574.8M
Headquarters
New York City, New York
Founded
2016
Simplify's Take
What believers are saying
- Lululemon's 2023 app pivot enables hardware-free content access.
- Free Essentials tier shows robust growth per Q4 2023 results.
- Achieved 200% QoQ sales growth with 4.5 weekly user sessions.
What critics are saying
- Lululemon's $443M impairment charge signals hardware demand collapse.
- Lululemon seeks Mirror sale after acquiring for $500M in 2020.
- 120 Lululemon Studio layoffs in July 2024 cut Mirror support.
What makes Mirror unique
- Mirror's interactive mirror transforms into fitness hub for live classes.
- Provides personalization, variety, and community in home workouts.
- Direct-to-consumer hardware plus subscription model generates recurring revenue.
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Funding
Total Funding
$574.8M
Above
Industry Average
Funded Over
5 Rounds
BoxGroup
First Round CapitalBenefits
Competitive compensation
Competitive healthcare coverage (medical, vision, dental)
401K program with company match
Self-directed flexible time-off
Free Mirror and subscription throughout duration of employment
Work-from-home stipend
Lululemon employee discount
Company News
Lululemon Studio in 2020 acquired the Mirror workout device for $500 million.
In mid-July, Lululemon confirmed reports that it had laid off 100 employees from Lululemon Studio, which represents its Mirror-connected fitness business.
Athletic apparel brand Lululemon is laying off about 120 employees who support Lululemon Studio - the business arm that includes the fitness device Mirror.
In March, Lululemon announced it will launch a new digital fitness app in the summer that will allow consumers to access digital fitness content without hardware and at a lower price point than its current subscription package.
In March, Lululemon announced it will launch a new digital fitness app in the summer that will allow consumers to access digital fitness content without hardware and at a lower price point than its current subscription package.
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About Mirror
Industries
Hardware
Consumer Software
Consumer Goods
Entertainment
Company Size
51-200
Company Stage
Acquired
Total Funding
$574.8M
Headquarters
New York City, New York
Founded
2016
There are no jobs for Mirror right now.
Find jobs on Simplify and start your career today