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About Mirror
Industries
Consumer Software
Consumer Goods
Company Size
51-200
Company Stage
Acquired
Total Funding
$574.8M
Headquarters
New York City, New York
Founded
2016
Overview
MIRROR offers an interactive home gym that fits seamlessly into any living space. Its main product is a mirror that turns into a high-tech fitness hub, allowing users to participate in live and on-demand fitness classes across various workout styles. This setup provides the experience of a studio workout at home, featuring a wide range of classes, personalized options, and a sense of community. MIRROR targets fitness enthusiasts who want convenience without sacrificing workout quality, operating on a direct-to-consumer model that includes hardware sales and subscription access to a large library of fitness content. By blending technology with expert-led classes, MIRROR stands out in the competitive fitness market, appealing to a diverse group of health-conscious individuals.
Simplify's Take
What believers are saying
- Growing interest in hybrid fitness models supports Mirror's integrated approach.
- The shift towards app-based solutions aligns with Mirror's potential digital expansion.
- Demand for personalized fitness experiences offers growth opportunities for Mirror.
What critics are saying
- Increased competition from app-based fitness solutions challenges Mirror's hardware model.
- Lululemon's potential sale of Mirror indicates instability and affects customer trust.
- Significant impairment charges suggest financial underperformance and reduced investment potential.
What makes Mirror unique
- Mirror offers a unique blend of hardware and digital fitness experiences.
- The platform provides personalized workout plans using AI and machine learning.
- Mirror integrates social features to enhance user engagement and community building.
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Funding
Total Funding
$574.8M
Above
Industry Average
Funded Over
4 Rounds
BoxGroup
First Round CapitalBenefits
Competitive compensation
Competitive healthcare coverage (medical, vision, dental)
401K program with company match
Self-directed flexible time-off
Free Mirror and subscription throughout duration of employment
Work-from-home stipend
Lululemon employee discount
Company News
Lululemon Studio in 2020 acquired the Mirror workout device for $500 million.
Athletic apparel brand Lululemon is laying off about 120 employees who support Lululemon Studio - the business arm that includes the fitness device Mirror.
In mid-July, Lululemon confirmed reports that it had laid off 100 employees from Lululemon Studio, which represents its Mirror-connected fitness business.
In March, Lululemon announced it will launch a new digital fitness app in the summer that will allow consumers to access digital fitness content without hardware and at a lower price point than its current subscription package.
In March, Lululemon announced it will launch a new digital fitness app in the summer that will allow consumers to access digital fitness content without hardware and at a lower price point than its current subscription package.
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About Mirror
Industries
Consumer Software
Consumer Goods
Company Size
51-200
Company Stage
Acquired
Total Funding
$574.8M
Headquarters
New York City, New York
Founded
2016
There are no jobs for Mirror right now.
Find jobs on Simplify and start your career today
People Also Viewed
Discover companies similar to Mirror