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About Amobee
Industries
Data & Analytics
Consumer Software
Consumer Goods
Company Size
501-1,000
Company Stage
Acquired
Total Funding
$105.2M
Headquarters
Redwood City, California
Founded
2005
Overview
Amobee operates in the digital advertising technology sector, assisting brands, agencies, and media companies in enhancing their advertising campaigns across various platforms. Their services include data analytics, media planning, and campaign management, which help clients understand their target audiences, strategically place ads, and oversee the entire advertising process. Amobee's platform integrates both traditional media, like linear TV, and digital media, allowing advertisers to have a comprehensive view of their campaigns and make informed decisions based on data. This integration sets Amobee apart from competitors in the crowded ad tech market, as it offers a more complete solution for navigating the fragmented consumer behavior across multiple channels. The company's goal is to provide a unified platform that optimizes advertising efforts for its clients, generating revenue through platform usage fees and premium services.
Simplify's Take
What believers are saying
- Rising demand for cross-platform advertising solutions benefits Amobee's unified platform.
- Amobee's CTV advertising capabilities align with the growing adoption of Connected TV.
- Partnerships like The Weather Channel enhance Amobee's data-driven advertising capabilities.
What critics are saying
- Employee turnover may impact client relationships and sales performance.
- Tremor International's acquisition could disrupt existing client relationships or operations.
- Technical challenges in platform integration with partners may affect service delivery.
What makes Amobee unique
- Amobee offers a converged solution combining traditional and digital media.
- The platform emphasizes consumer privacy, aligning with growing privacy-focused advertising trends.
- Amobee provides a unified view of campaigns across TV, digital, and social media.
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Funding
Total Funding
$105.2M
Below
Industry Average
Funded Over
5 Rounds
AccelBenefits
Health Insurance
Dental Insurance
Competitive base salary
Employee development programs
Company News
Williams joins Digital Remedy from Amobee, where he served as RVP of Sales for the Central Region, successfully bringing programmatic solutions to a diverse set of agencies and brands.
Max Rivera (pictured above) joins The Media Store as data and analytics director, following a six year career at Amobee most recently as director – data and solutions.
As a long-term partner of VIDAA, Tremor International will act as the exclusive global CTV monetization platform for the content across all VIDAA and Android TV OS devices. Follows announcement of the VIDAA OS as the exclusive destination for the FIFA+ app, alongside unique daily content celebrating the tournament and its fans
Allen Media Group’s The Weather Channel (TWC) is enhancing its advanced advertising arsenal with Amobee’s ad tech platform, in a move to launch more data-driven linear ad campaigns.
The Weather Channel announced today its partnership with Amobee, global leader in advertising technology.
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About Amobee
Industries
Data & Analytics
Consumer Software
Consumer Goods
Company Size
501-1,000
Company Stage
Acquired
Total Funding
$105.2M
Headquarters
Redwood City, California
Founded
2005
There are no jobs for Amobee right now.
Find jobs on Simplify and start your career today