Amobee

Amobee

Converged advertising platform for data-driven campaigns

Overview

Amobee helps brands, agencies, and media companies improve digital advertising campaigns by providing a unified platform that combines data analytics, media planning, and campaign management across both linear TV and digital media. The product works by aggregating audience data, planning placements, and managing campaign execution within a single interface, enabling data-driven decisions across channels. Amobee differentiates itself from competitors by offering a converged, cross-channel solution that brings traditional TV and online ads onto one platform, helping clients see and optimize their campaigns holistically. The company’s goal is to enable its customers to reach the right audiences more efficiently across multiple channels and devices, optimizing spend and performance through integrated analytics and planning tools.

Significant Headcount Growth

About Amobee

Simplify's Rating
Why Amobee is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

51-200

Company Stage

Acquired

Total Funding

$668.1M

Headquarters

Redwood City, California

Founded

2005

Your Connections

People at Amobee who can refer or advise you

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Simplify's Take

What believers are saying

  • Weather Channel integrated Amobee on August 11, 2022, for data-driven ads.
  • Serves Airbnb, KraftHeinz, Kellogg’s with cross-channel video delivery.
  • Certified Great Place to Work, attracting top ad tech talent.

What critics are saying

  • Rebrand to Nexxen erodes Amobee equity, confuses clients immediately.
  • Tremor acquisition triggers client exodus to independents within 6-12 months.
  • Google Privacy Sandbox blocks cookies, cripples targeting in 0-6 months.

What makes Amobee unique

  • Amobee unifies linear TV, CTV, digital, and social in single platform.
  • TV Amplifier extends linear TV audiences to CTV and digital precisely.
  • 4Screen reports analyze consumer actions across full marketing funnel.

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Funding

Total Funding

$668.1M

Above

Industry Average

Funded Over

12 Rounds

Notable Investors:
Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Competitive base salary

Employee development programs

Growth & Insights and Company News

Headcount

6 month growth

26%

1 year growth

26%

2 year growth

26%
株式会社PR TIMES
Jun 28th, 2025
Genesia Ventures Invests in Amoibe OJT

Genesia Ventures has led a seed round investment in amoibe, a company offering the AI-era engineer training service 'amoibe OJT'. The investment aims to address the skills gap in Japan's system development market, which is valued at ¥9 trillion. Amoibe's service focuses on reskilling engineers to adapt to AI-driven changes in the industry. The funds will strengthen the OJT business foundation and support the "AI Era Engineer Training Initiative" to help engineers adapt to future changes.

InvestorsObserver
Sep 25th, 2023
Digital Remedy Unveils New Brand Identity, Elevating Performance Media Solutions

Williams joins Digital Remedy from Amobee, where he served as RVP of Sales for the Central Region, successfully bringing programmatic solutions to a diverse set of agencies and brands.

B&T
Feb 20th, 2023
The Media Store Bolsters Senior Leadership Team With Two Appointments

Max Rivera (pictured above) joins The Media Store as data and analytics director, following a six year career at Amobee most recently as director – data and solutions.

PR Newswire Asia
Dec 2nd, 2022
Vidaa Brings Global Football Content To Google Tv™ And Other Android Tv™ Os Devices Globally

As a long-term partner of VIDAA, Tremor International will act as the exclusive global CTV monetization platform for the content across all VIDAA and Android TV OS devices. Follows announcement of the VIDAA OS as the exclusive destination for the FIFA+ app, alongside unique daily content celebrating the tournament and its fans

AdvertonClick L.LC
Aug 12th, 2022
Weather Channel integrates with Amobee

Allen Media Group’s The Weather Channel (TWC) is enhancing its advanced advertising arsenal with Amobee’s ad tech platform, in a move to launch more data-driven linear ad campaigns.

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