Amobee

Amobee

Digital advertising technology and campaign optimization

About Amobee

Simplify's Rating
Why Amobee is rated
B+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated A on Differentiation

Industries

Data & Analytics

Consumer Software

Consumer Goods

Company Size

501-1,000

Company Stage

Acquired

Total Funding

$668.1M

Headquarters

Redwood City, California

Founded

2005

Overview

Amobee provides digital advertising technology that assists brands, agencies, and media companies in optimizing their advertising campaigns across various platforms. Their services include data analytics, media planning, and campaign management, which help clients understand their target audiences, decide where to place ads, and manage the entire advertising process. Amobee's platform integrates both traditional media, like linear TV, and digital media, allowing advertisers to have a comprehensive view of their campaigns and make informed decisions based on data. Unlike many competitors, Amobee stands out by offering a converged solution that combines these different media types, catering to the fragmented consumer behavior seen today. The company's goal is to enhance the effectiveness and efficiency of advertising efforts for its clients.

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Simplify's Take

What believers are saying

  • Rising demand for cross-platform advertising solutions benefits Amobee's unified platform.
  • Amobee's CTV advertising capabilities align with the growing adoption of Connected TV.
  • Partnerships like The Weather Channel enhance Amobee's data-driven advertising capabilities.

What critics are saying

  • Employee turnover may impact client relationships and sales performance.
  • Tremor International's acquisition could disrupt existing client relationships or operations.
  • Technical challenges in platform integration with partners may affect service delivery.

What makes Amobee unique

  • Amobee offers a converged solution combining traditional and digital media.
  • The platform emphasizes consumer privacy, aligning with growing privacy-focused advertising trends.
  • Amobee provides a unified view of campaigns across TV, digital, and social media.

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Funding

Total Funding

$668.1M

Above

Industry Average

Funded Over

5 Rounds

Notable Investors:
Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Competitive base salary

Employee development programs

Company News

Investors Observer
Sep 25th, 2023
Digital Remedy Unveils New Brand Identity, Elevating Performance Media Solutions

Williams joins Digital Remedy from Amobee, where he served as RVP of Sales for the Central Region, successfully bringing programmatic solutions to a diverse set of agencies and brands.

B&T
Feb 20th, 2023
The Media Store Bolsters Senior Leadership Team With Two Appointments

Max Rivera (pictured above) joins The Media Store as data and analytics director, following a six year career at Amobee most recently as director – data and solutions.

PR Newswire Asia
Dec 2nd, 2022
Vidaa Brings Global Football Content To Google Tv™ And Other Android Tv™ Os Devices Globally

As a long-term partner of VIDAA, Tremor International will act as the exclusive global CTV monetization platform for the content across all VIDAA and Android TV OS devices. Follows announcement of the VIDAA OS as the exclusive destination for the FIFA+ app, alongside unique daily content celebrating the tournament and its fans

Adverton Click
Aug 12th, 2022
Weather Channel integrates with Amobee

Allen Media Group’s The Weather Channel (TWC) is enhancing its advanced advertising arsenal with Amobee’s ad tech platform, in a move to launch more data-driven linear ad campaigns.

PR Newswire
Aug 11th, 2022
Weather Channel partnered with Amobee on Aug 11th 22'.

The Weather Channel announced today its partnership with Amobee, global leader in advertising technology.

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