Kapwing

Kapwing

Online platform for video and image editing

About Kapwing

Simplify's Rating
Why Kapwing is rated
B
Rated C on Competitive Edge
Rated A on Growth Potential
Rated B on Rating Differentiation

Industries

Consumer Software

Education

Company Size

11-50

Company Stage

Series A

Total Funding

$12.4M

Headquarters

San Francisco, California

Founded

2018

Overview

Kapwing provides an online platform for creating and editing videos, GIFs, and images, catering to a wide range of users from students to professionals. The platform features tools like a video editor, meme maker, video resizer, GIF editor, and subtitle maker, all designed to be user-friendly and accessible. Users can collaborate in real time, sharing links to work together on projects, similar to Google Docs. Kapwing operates on a freemium model, offering basic tools for free while providing paid plans for additional features, storage, and support. This approach allows users to try the platform without cost and upgrade as needed. Kapwing's goal is to make digital content creation efficient and straightforward for everyone.

Simplify Jobs

Simplify's Take

What believers are saying

  • Rising demand for short-form video boosts Kapwing's relevance in content creation.
  • AI-driven tools like AI Personas align with trends in efficient video editing.
  • Educational sector's digital adoption expands Kapwing's potential user base.

What critics are saying

  • Competition from AI-driven platforms like Descript threatens Kapwing's market position.
  • Free, open-source software may attract users away from Kapwing's freemium model.
  • Privacy concerns with AI Personas could lead to regulatory scrutiny or distrust.

What makes Kapwing unique

  • Kapwing offers real-time collaboration, similar to Google Docs, for video editing.
  • The platform integrates AI tools like AI Personas for efficient content creation.
  • Kapwing's freemium model attracts a wide user base, from students to professionals.

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Funding

Total Funding

$12.4M

Below

Industry Average

Funded Over

2 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$8.2M
Discord
$11M
Kapwing
$15M
Canva
$100M
GitHub

Benefits

Health

Time off

Parental leave

Team events

Company offsites

Equipment

Free office lunch

401(k)

Friendly community

Growth & Insights and Company News

Headcount

6 month growth

-4%

1 year growth

-4%

2 year growth

-6%
Kapwing
Sep 19th, 2024
Introducing AI Personas

Today, Kapwing is excited to launch AI Personas, a new way to create a video of yourself without having to record it.

Eleven Labs
Nov 7th, 2023
ElevenLabs and Kapwing Partner to Bring Realistic Voice Overs to Video

Because ElevenLabs' voice AI is integrated into Kapwing's full studio editor, users can seamlessly fine-tune the rest of their videos all in one place.

Kapwing
Apr 12th, 2023
How Will GPT Change Video Editing

Today, Kapwing introduced GPT tech into Kapwing.

Kapwing
Oct 27th, 2021
Kapwing partnered with TikTok on Oct 27th 21'.

Today, Kapwing is exited to announce that Kapwing has partnered with TikTok to simplify modern video creation.

Seoulz
Aug 31st, 2020
Why Memes for Business help Social Media Marketing – Best of 2020

Internet memes are going viral. When sharing funny memes with your friends, why not try using memes for business? ...new marketing strategy

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