Kevel

Kevel

Customizable ad server solutions via APIs

About Kevel

Simplify's Rating
Why Kevel is rated
B
Rated C on Competitive Edge
Rated A on Growth Potential
Rated B on Differentiation

Industries

Consumer Software

Fintech

Consumer Goods

Company Size

51-200

Company Stage

Series C

Total Funding

$45.2M

Headquarters

Durham, North Carolina

Founded

2010

Overview

Kevel provides customizable ad server solutions through its APIs, allowing businesses to create their own ad platforms efficiently. Companies can integrate various ad formats, such as sponsored listings and native ads, into their platforms without starting from scratch. Kevel serves a wide range of clients, including e-commerce sites, event ticketing services, and fintech companies, helping them enhance their ad offerings and drive revenue. Unlike traditional ad servers that can be expensive and slow to implement, Kevel's APIs enable quick deployment of custom ad solutions, allowing businesses to focus on tailoring their ad products to their audience. The company's goal is to empower businesses to manage their ad serving needs effectively while ensuring security and a positive user experience.

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for retail media networks expands market opportunities for Kevel's solutions.
  • AI-driven ad technologies align with Kevel's Kai launch, enhancing targeting and personalization.
  • First-party data usage trend benefits Kevel's API solutions for relevant ad experiences.

What critics are saying

  • Rapid AI evolution could outpace Kevel's offerings if innovation lags.
  • Integration of Nexta poses risks of service disruption if not managed well.
  • Reliance on large retail clients like Dollar General and Home Depot increases business risk.

What makes Kevel unique

  • Kevel offers customizable ad server solutions through APIs, enabling quick ad platform creation.
  • Their APIs integrate first-party data, enhancing ad relevance and revenue for clients.
  • Kevel's Retail Media Cloud and AI-driven Kai suite boost retail media network performance.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$45.1M

Below

Industry Average

Funded Over

5 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$40M
Figma
$50M
Medium
$62M
SeatGeek
$100M
Oura

Benefits

Medical, dental, & vision

401k

Parental leave

Unlimited time off

Flexible working hours

Equity

Remote-friendly

Growth & Insights and Company News

Headcount

6 month growth

↓ -3%

1 year growth

↓ -2%

2 year growth

↓ -3%
ExchangeWire
Jun 4th, 2025
Kevel Welcomes Ad Tech Veteran Mark Mannino to Board of Directors, Accelerating Retail Media Innovation

Kevel, the leading retail media technology provider, today (June 4th, 2025) announced the appointment of Mark Mannino to its board of directors.

ExchangeWire
May 20th, 2025
Kevel Partners with Leading American Discount Retailer to Power its Retail Media Network Technology

Kevel, the API-first ad serving company, is proud to announce its partnership with Dollar General, one of America's fastest-growing retailers, to power the technology behind their retail media network.

Montreal Gazette
Apr 10th, 2025
Lyft and StackAdapt Drive Innovation in Locally Relevant Advertising

StackAdapt (www.stackadapt.com), the leading multi-channel advertising platform, has partnered with Lyft Media to launch programmatic in-app advertising within the Lyft app.

CityBiz
Feb 11th, 2025
Kevel Acquires Nexta for Retail Media

Kevel has acquired Nexta, enhancing its retail media ad serving technology with Nexta's AI-driven self-serve platform. This acquisition aims to redefine the retail media landscape by integrating Nexta's capabilities into Kevel's Retail Media Cloudâ„¢, offering a comprehensive solution for retailers to manage ad investments and optimize performance. The global retail media market is projected to reach $170 billion by 2025.

ExchangeWire
Oct 8th, 2024
Kevel Partners with the World's Largest Home Improvement Retailer Orange Apron Media

Kevel, the API-first ad-serving company, is formally announcing its partnership with The Home Depot to support the in-house transformation of its retail media networks, Orange Apron Media Technology.

Recently Posted Jobs

Sign up to get curated job recommendations

There are no jobs for Kevel right now.

Find jobs on Simplify and start your career today

💡
Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →