Kevel

Kevel

Customizable ad server solutions via APIs

About Kevel

Simplify's Rating
Why Kevel is rated
B
Rated C on Competitive Edge
Rated A on Growth Potential
Rated B on Differentiation

Industries

Consumer Software

Fintech

Consumer Goods

Company Size

51-200

Company Stage

Series C

Total Funding

$45.2M

Headquarters

Durham, North Carolina

Founded

2010

Overview

Kevel provides customizable ad server solutions through its APIs, allowing businesses to create their own ad platforms efficiently. Companies can integrate various ad formats, such as sponsored listings and native ads, into their platforms without starting from scratch. Kevel serves a wide range of clients, including e-commerce sites, event ticketing services, and fintech companies, enabling them to enhance their ad offerings and drive revenue. Unlike traditional ad servers that can be expensive and slow to implement, Kevel's APIs allow for quick deployment of custom ad solutions, saving time and resources. The company's goal is to empower businesses to manage their ad serving needs effectively while maintaining a focus on security and user experience.

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for retail media networks boosts Kevel's market opportunities.
  • Kevel's AI suite, Kai, enhances campaign performance and revenue.
  • Partnerships with major retailers like The Home Depot strengthen Kevel's market position.

What critics are saying

  • Competition from StackAdapt's partnership with Lyft Media may challenge Kevel's offerings.
  • Rapid retail media market growth could increase competitive pressure on Kevel.
  • Technical hurdles in Kevel's partnership with Placements.io may affect perceived value.

What makes Kevel unique

  • Kevel offers customizable ad server solutions through APIs, enabling quick ad platform creation.
  • Kevel's Retail Media Cloud provides advanced solutions for retail media networks.
  • Kevel's acquisition of Nexta enhances its AI-driven retail media capabilities.

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Funding

Total Funding

$45.1M

Below

Industry Average

Funded Over

5 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$40M
Figma
$50M
Medium
$62M
SeatGeek
$100M
Oura

Benefits

Medical, dental, & vision

401k

Parental leave

Unlimited time off

Flexible working hours

Equity

Remote-friendly

Growth & Insights and Company News

Headcount

6 month growth

-10%

1 year growth

-9%

2 year growth

-13%
Montreal Gazette
Apr 10th, 2025
Lyft and StackAdapt Drive Innovation in Locally Relevant Advertising

StackAdapt (www.stackadapt.com), the leading multi-channel advertising platform, has partnered with Lyft Media to launch programmatic in-app advertising within the Lyft app.

CityBiz
Feb 11th, 2025
Kevel Acquires Nexta for Retail Media

Kevel has acquired Nexta, enhancing its retail media ad serving technology with Nexta's AI-driven self-serve platform. This acquisition aims to redefine the retail media landscape by integrating Nexta's capabilities into Kevel's Retail Media Cloud™, offering a comprehensive solution for retailers to manage ad investments and optimize performance. The global retail media market is projected to reach $170 billion by 2025.

ExchangeWire
Oct 8th, 2024
Kevel Partners with the World's Largest Home Improvement Retailer Orange Apron Media

Kevel, the API-first ad-serving company, is formally announcing its partnership with The Home Depot to support the in-house transformation of its retail media networks, Orange Apron Media Technology.

ExchangeWire
Sep 11th, 2024
Kevel & Placements.io Announce Strategic Partnership to Address Unique Challenges in Retail Media

By integrating Kevel's cutting-edge API infrastructure with Placements.io's robust order and billing management capabilities, this partnership aims to provide a solution that unifies processes and data across ad operations, sales, and finance to show the true value of advertising and address the unique challenges of the retail media landscape.

MarTech
Jul 11th, 2024
AI-powered martech releases and news: July 11

Kevel, an ad-serving platform, has launched Kai, a suite of AI features designed to improve campaign performance and revenue.

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