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About Kevel
Industries
Consumer Software
Fintech
Consumer Goods
Company Size
51-200
Company Stage
Series C
Total Funding
$45.2M
Headquarters
Durham, North Carolina
Founded
2010
Overview
Kevel provides customizable ad server solutions through its APIs, allowing businesses to create their own ad platforms efficiently. Companies can integrate various ad formats, such as sponsored listings and native ads, into their platforms without starting from scratch. Kevel serves a wide range of clients, including e-commerce sites, event ticketing services, and fintech companies, helping them enhance their ad offerings and drive revenue. Unlike traditional ad servers that can be expensive and slow to implement, Kevel's APIs enable quick deployment of custom ad solutions, allowing businesses to focus on tailoring their ad products to their audience. The company's goal is to empower businesses to manage their ad serving needs effectively while ensuring security and a positive user experience.
Simplify's Take
What believers are saying
- Growing demand for retail media networks expands market opportunities for Kevel's solutions.
- AI-driven ad technologies align with Kevel's Kai launch, enhancing targeting and personalization.
- First-party data usage trend benefits Kevel's API solutions for relevant ad experiences.
What critics are saying
- Rapid AI evolution could outpace Kevel's offerings if innovation lags.
- Integration of Nexta poses risks of service disruption if not managed well.
- Reliance on large retail clients like Dollar General and Home Depot increases business risk.
What makes Kevel unique
- Kevel offers customizable ad server solutions through APIs, enabling quick ad platform creation.
- Their APIs integrate first-party data, enhancing ad relevance and revenue for clients.
- Kevel's Retail Media Cloud and AI-driven Kai suite boost retail media network performance.
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Funding
Total Funding
$45.1M
Below
Industry Average
Funded Over
5 Rounds
Industry standards
Benefits
Medical, dental, & vision
401k
Parental leave
Unlimited time off
Flexible working hours
Equity
Remote-friendly
Growth & Insights and Company News
6 month growth
↓ -3%1 year growth
↓ -2%2 year growth
↓ -3%Kevel, the leading retail media technology provider, today (June 4th, 2025) announced the appointment of Mark Mannino to its board of directors.
Kevel, the API-first ad serving company, is proud to announce its partnership with Dollar General, one of America's fastest-growing retailers, to power the technology behind their retail media network.
StackAdapt (www.stackadapt.com), the leading multi-channel advertising platform, has partnered with Lyft Media to launch programmatic in-app advertising within the Lyft app.
Kevel has acquired Nexta, enhancing its retail media ad serving technology with Nexta's AI-driven self-serve platform. This acquisition aims to redefine the retail media landscape by integrating Nexta's capabilities into Kevel's Retail Media Cloudâ„¢, offering a comprehensive solution for retailers to manage ad investments and optimize performance. The global retail media market is projected to reach $170 billion by 2025.
Kevel, the API-first ad-serving company, is formally announcing its partnership with The Home Depot to support the in-house transformation of its retail media networks, Orange Apron Media Technology.
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About Kevel
Industries
Consumer Software
Fintech
Consumer Goods
Company Size
51-200
Company Stage
Series C
Total Funding
$45.2M
Headquarters
Durham, North Carolina
Founded
2010
There are no jobs for Kevel right now.
Find jobs on Simplify and start your career today