Scandinavian Airlines has partnered with Kevel to launch a digital commerce media network powered by Kevel's Retail Media Cloud. The platform will deliver personalised advertising across SAS's mobile apps and desktop platforms, enabling the airline to monetise its first-party traveller data. The network will use Kevel's suite of products, including its API-based ad server, AI-powered audience segmentation, and omnichannel campaign management tools. SAS plans to offer sponsored placements to hotels, tourism boards, car rental companies and lifestyle brands targeting its engaged traveller audience. Kevel provides retail media infrastructure to retailers including Chewy, The Home Depot and Dollar General. The partnership allows SAS to create a new revenue stream whilst maintaining control over its customer data and user experience.

Kevel partners with Scandinavian Airlines to launch next generation travel media network. Kevel, the leading provider of retail media infrastructure through its Retail Media Cloud(R), today (2nd June, 2026) announced that Scandinavian Airlines (SAS) has selected Kevel to power its new digital commerce media network. The partnership will enable SAS to deliver personalised, relevant advertising placements across its global digital ecosystem, including mobile apps and desktop platforms. "In today's world, travellers want convenience and expect personalised, relevant experiences throughout their journey," said James Avery, founder and CEO of Kevel. "By deploying The Retail Media Cloud(R), SAS can now activate their unique first-party data to deliver relevant content to both travellers and advertising partners, while maintaining complete control over their data and user experience." The SAS media network will leverage Kevel's comprehensive suite of products: * Kevel Ad Server: Flexible API-based ad serving enabling SAS to manage all owned inventory across mobile and desktop in one unified platform * Kevel Audience: AI-powered audience segmentation. * Kevel Console: Omnichannel campaign management interface with self-service capabilities for advertisers and brand partners This infrastructure enables SAS to deliver sponsored placements, native advertising, and integrated brand experiences throughout the traveler journey. "Cultivating deep relationships with millions of travelers across Scandinavia and beyond, has given SAS unparalleled insights into travel intent, preferences, and behavior," said Michaela Hermans, VP eCommerce at Scandinavian Airlines. "With Kevel, we can now activate this valuable first-party data to build a true partnership ecosystem where hotels, tourism boards, car rental companies, and lifestyle brands can reach engaged, high-intent audiences in meaningful ways. "This partnership allows us to deliver personalized, relevant offers from the right partners at the right moments, whether our customers are dreaming about their next destination, booking their flight, or exploring a new city. Launching our digital commerce media platform and powering it with Kevel provides a new way for us to add value to the complete travel experience for customers and advertiser brands, while creating sustainable revenue growth for SAS."

ADvendio and Kevel team up to streamline retail media operations with AI-powered automation. As retail media networks continue to expand globally, retailers are facing growing operational complexity across campaign management, targeting, reporting, and billing systems. To address these challenges, ADvendio and Kevel announced a strategic partnership designed to simplify and scale retail media operations through AI-driven automation. The integration combines ADvendio's retail media Revenue OS with Kevel's API-first retail media infrastructure, allowing retailers to centralize campaign workflows and optimize omnichannel advertising operations within a unified platform. The partnership also introduces AI-powered agents aimed at improving operational efficiency and accelerating ad sales across retail media networks. According to the companies, the collaboration enables retailers to automate critical workflows such as trafficking, forecasting, targeting, reporting, and billing while maintaining full ownership of their data and infrastructure. "Integrating Kevel's high-performance ad infrastructure into the ADvendio ecosystem is a game-changer for retailers looking to move beyond manual campaign management," said Liga Bandere. "By combining our Agentic Revenue OS with Kevel's API-first technology, we're giving retail media networks the ability to automate the entire lifecycle - from the first draft to final billing." Retail media has become one of the fastest-growing segments in digital advertising, prompting retailers to seek more flexible and scalable technology stacks. The partnership positions both companies to support retailers looking to expand advertising businesses beyond traditional onsite placements into more sophisticated omnichannel strategies. "Retail media is at an inflection point and the networks that win will be the ones that can move fast, stay flexible, and keep full control of their data and infrastructure," said James Avery. "Together, we're removing the friction that slows retail media growth." The Kevel integration will become available within the ADvendio platform as part of the company's Spring 2026 release.