Klarna

Klarna

Provides online payment solutions for e-commerce

About Klarna

Simplify's Rating
Why Klarna is rated
C+
Rated D+ on Competitive Edge
Rated B on Growth Potential
Rated B on Differentiation

Industries

Fintech

Financial Services

Company Size

1,001-5,000

Company Stage

Growth Equity (Venture Capital)

Total Funding

$4.8B

Headquarters

Stockholms kommun, Sweden

Founded

2005

Overview

Klarna provides online payment solutions that allow consumers to make purchases immediately and defer payment to a later date, often without interest if paid within a specified period. This buy-now-pay-later model enhances the shopping experience by offering flexible payment options, which can increase sales for merchants and provide convenience for consumers. Klarna operates in multiple markets across Europe, North America, and the Asia Pacific region, facilitating transactions between consumers and merchants. The company generates revenue by charging merchants a fee for each transaction processed and from consumers who choose extended payment plans that may include interest or fees. Klarna's focus on transparency and reliability, along with its global reach, sets it apart from competitors in the fintech industry.

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Simplify's Take

What believers are saying

  • Klarna's partnership with eBay expands its BNPL services to the U.S. market.
  • The Clover partnership enhances Klarna's in-store presence across 100,000 U.S. locations.
  • Klarna Plus subscription service shows strong initial momentum with 35,000 monthly signups.

What critics are saying

  • Increased competition from PayPal's enhanced BNPL offerings could impact Klarna's market share.
  • Klarna's U.S. expansion faces challenges from established players like Venmo and Checkout.com.
  • Regulatory scrutiny on BNPL models could pose risks to Klarna's business model.

What makes Klarna unique

  • Klarna offers a unique 'buy now, pay later' model with interest-free financing.
  • The 'Green Payments' initiative attracts environmentally conscious shoppers.
  • Klarna's 'Shop Anywhere' feature expands its reach to any online store.

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Funding

Total Funding

$4786.7M

Above

Industry Average

Funded Over

9 Rounds

Notable Investors:
Growth Equity VC funding comparison data is currently unavailable. We're working to provide this information soon!
Growth Equity VC Funding Comparison
Coming Soon

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

0%
PYMNTS
Apr 23rd, 2025
Ebay Expands Klarna Bnpl Services To Us

American consumers can now buy now, pay later (BNPL) on eBay.A press release issued Wednesday (April 23) announced that eBay has extended its partnership with payments company Klarna to include the U.S. market.So for example, American eBay buyers can split eligible purchases into four interest-free payments through Klarna’s “Pay in 4” plan or choose longer-term financing options for higher-ticket transactions.The move follows Klarna’s rollout of similar services for eBay shoppers across several European countries, including the U.K., France, Italy, Spain, Austria and the Netherlands.In addition to flexible payment plans, Klarna has introduced a resale feature within its app that enables users to list previously purchased items on eBay, the release said. The tool automatically populates listings with item photos and descriptions, simplifying the resale process.According to the press release, since December 2024, this feature has generated over 500,000 new eBay listings, including refurbished electronics, preowned fashion items and collectibles.Klarna also has a considerable presence in the brick-and-mortar retail space. PYMNTS reported on the BNPL facilitator’s latest in-store retail partnership with Clover, enabling shoppers at more than 100,000 stores to pay in installments.Klarna processes nearly 3 million transactions daily worldwide, the release said.Meanwhile, eBay’s broader moves to expand payment acceptance also include a recently announced partnership with Checkout.com for payment processing, PYMNTS reported.Last year, eBay added Venmo as a checkout option for U.S. customers and introduced Flexible Cash Advance funding options to help entrepreneurial U.S. sellers get access to working capital.Don’t be surprised to see more BNPL partnerships pop up

PYMNTS
Apr 23rd, 2025
EBay Expands Klarna BNPL Services to US

Last year, eBay added Venmo as a checkout option for U.S. customers and introduced Flexible Cash Advance funding options to help entrepreneurial U.S. sellers get access to working capital.

IBS Intelligence
Apr 22nd, 2025
TAP Air Portugal taps Klarna to offer flexible flight payments

TAP Air Portugal has partnered with Klarna to introduce flexible payment solutions for travellers in Portugal, enabling passengers to spread the cost of flights over time.

PYMNTS
Apr 15th, 2025
Klarna Expands In-Store Pay-Later Offering With Clover Partnership

Klarna expands in-store pay-later offering with Clover partnership.

PYMNTS
Apr 15th, 2025
Klarna Expands In-Store Pay-Later Offering With Clover Partnership

Klarna has teamed with Clover to bring its pay-later offering to that company’s point-of-sale system. The partnership will let shoppers pick Klarna’s installment payment option at more than 100,000 merchants in the U.S., according to a Tuesday (April 15) news release. “The agreement marks a major step in Klarna’s push into in-store shopping options, which will allow shoppers to use Klarna not just online, but in the places, they visit every day such as local shops, and service providers,” the company said in the release

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