Did Ampersand, Fandango, and Kochava just make the theater the most measurable screen for streaming? SOS. News Desk Today, Ampersand, Fandango, and Kochava are launching a closed-loop attribution partnership that combines Ampersand's addressable footprint across 62 million U.S. households, Fandango's reach across 72% of moviegoers and up to 50% of U.S. box office transactions, and Kochava's deterministic attribution engine. The result? A studio runs a TV campaign and knows exactly whether it put someone in a seat. Not modeled. Not proxied. Verified ad-exposed ticket sales. Rachel Herbstman, VP of Data Innovation at Ampersand: "Movie marketing has not had this level of data-driven clarity. By unifying scale, intent, and attribution, studios can reach the right moviegoers, measure true performance, and maximize box office impact with confidence." Why it matters now. A24's Backrooms opened to $81M domestic - a studio record - the same weekend Focus Features' Obsession crossed $104M, its best-ever opening. Both are original IP. No sequels. No franchises. Netflix is increasingly using movie theaters for exclusive limited runs, special fan-community events (such as the Stranger Things series finale and One Piece Season 2 premiere on AMC Theatres), and short theatrical/IMAX windows to build buzz for major projects before they hit the streaming platform. Gen Z is choosing theaters as a premium cultural destination. And an audience that paid to be in a room, silenced their phone, and committed two hours is the most valuable attention surface in advertising. Anton Fedorov, VP of Enterprise Business Development at Ampersand: "For years, studios have had to piece together targeting, scale, and measurement across disconnected platforms. This changes that." Seth Samuels, GM of Foundry Services at Kochava: "This gives studios something they've long needed: clear, actionable insight into how premium television drives real box office outcomes." The stack assembling around it. The Ampersand/Fandango/Kochava launch isn't happening in isolation. All of this happened within a five-day window. * May 28 - Screenvision names Geoff Schiller CEO, effective June 8. Screenvision - representing 45% of the addressable U.S. theater market - named Geoff Schiller, Vox Media's former Chief Revenue Officer, as CEO effective June 8. Twenty-five years building programmatic businesses at Vice, Group Nine, and Hearst Digital. * May 29 - Comscore sells movie data business to Advaya Capital for $70M, rebranding as Rentrak. Comscore sold its movie data business to private equity for $70M, rebranding it as Rentrak with Paramount distribution veteran Chris Aronson stepping in as senior executive. The measurement layer being rebuilt under new ownership betting on theatrical rebound. * May 30 - Lionsgate joins Movies Anywhere, adding 225 titles to 14.5 million users. Lionsgate joined Movies Anywhere, adding 225 titles to a platform with 14.5 million users. MoviePass partnered with the Independent Cinema Alliance to bring subscription infrastructure to independent theaters. The post-theatrical monetization rail and the indie exhibition tier both got infrastructure upgrades in the same week. * May 31 - MoviePass partners with Independent Cinema Alliance on indie theater subscription network. * June 2 (Today) - Ampersand, Fandango, and Kochava announce closed-loop TV-to-ticket attribution partnership. Five announcements. Six days. No coordination. No industry summit. No trade association campaign. Pure signal from the box office. What it means for streaming. If theatrical can prove it drives verified downstream streaming activity - not just ticket sales but subscription starts, title searches, watchlist adds - studios arguing for longer windows now have a measurement product that quantifies what those windows are actually worth. That's a negotiating position. It wasn't before. Streaming and theatrical were supposed to be zero-sum but Netflix proved they aren't. Netflix is using theaters for exclusive limited runs, fan-community events, and short IMAX windows to build buzz before titles hit the platform. Amazon and Apple are doing the same. The Ampersand/Fandango/Kochava closed loop makes theatrical a measurable top-of-funnel driver for streaming subscriptions at the household level - a media planning argument that didn't exist last week and changes the ROI conversation for every streaming platform investing in film production. We've got our popcorn

UniLED Software partners with Kochava. By LarkHill PR 13 May 2026 UniLED Software and Kochava partnership strengthens OOH's position as a measurable, outcomes-driven channel UniLED Software has collaborated with Kochava, a leader in cross-channel exposure and conversion measurement, to further strengthen out-of-home's (OOH) position as a measurable, outcomes-driven channel. By merging independent screen-level delivery data with device exposure and conversion tracking, the partnership has delivered a verified-first measurement tool that bridges the gap between delivery and real-world performance. As a result, it provides advertisers with a single, complete view of campaign performance that helps to uncover the true commercial impact and return on investment (ROI) of DOOH activations. UniLED's award-winning UniLIVE platform meticulously monitors and validates DOOH ad campaign plays/impressions down to individual unit ID level, confirming exactly what played, where and when. This independent verified delivery data is vital for identifying over- and under-delivery and creating a clean dataset for analysis. It will be married with Kochava's cross-channel exposure and conversion tracking, which offers a full-funnel view of behaviour tied directly to verified screen exposure. By integrating delivery, exposure and revenue outcomes within a single unified platform, advertisers can gain a clear, screen-level view of how verified DOOH exposure translates into conversions such as product or service sales. The combined solution not only quantifies conversions linked to exposure but creates the opportunity for in-flight optimisation insight that would traditionally only be available after the campaign had concluded. Additionally, the integrated dataset enables the identification of high-performing units, states and formats, revealing cost-per-sale efficiency at screen level and demonstrating how verified delivery strengthens the speed and accuracy of conversion measurement. This level of visibility will enable advertisers to upweight high-performing screens and formats, and allocate budget more efficiently based on real performance data. Ben Zloof, CEO at UniLED Software explained: "By partnering with Kochava we have created a unified solution that proves performance, demonstrates true value, and further positions OOH as a measurable, outcomes-driven channel. Verification and measurement working together elevates DOOH from a brand-building medium into a performance-driven investment channel. This increases advertiser confidence, enables smarter budget allocation and empowers further maximisation of DOOH ad campaigns. As a result it makes the channel even more attractive to performance-focused marketers." Charles Manning, CEO at Kochava added: "Our partnership with UniLED delivers an integrated dataset, ensures DOOH is fully accountable within the omnichannel mix, and that media is optimized at screen level, measurable against revenue outcomes and comparable to the rigour of digital performance channels." Advertising Business Data Growth Industry Marketing Programmatic Strategy Tech LarkHill PR. LarkHill PR is an independent B2B PR and communications consultancy on a mission to help forward-thinking organisations find their voice and tell their story. Our collaborative and honest approach helps us, to help organisations build brand awareness by finding their voice and telling their story. We are passionate about working with those who are challenging and transforming the way we work and live, for the better. Which is why we work with savvy businesses of all sizes, from start-ups and challenger brands, to established global organisations. Every organisation is unique. We unlock the wealth of expertise, insight, and opinion within a business to help them find their voice and tell their story. We develop and implement content rich PR programmes and creative campaigns that ensure messages cut-through the noise of a continuously evolving digital world.

Ad Tech Briefing: yahoo pairs with kochava to pitch 'agentic' DSP... - Monday, May 4, 2026 - This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. Subscribe | Login Reader - Digiday+ Member Subscribe Now - Digiday+ homepage - FAQ - Account Overview - Logout News Digiday + Podcasts Events Awards - News - Digiday + - Podcasts - Events - Awards #### Hot Topics - The Programmatic Publisher - The Programmatic Marketer - Marketing on Platforms - Life Beyond the Cookie - Brands in Culture - Gaming & Esports - Modern Newsroom - All Topics Login Subscribe My Account Logout - Special Projects - Digiday+ Research - WTF Series - Newsletters Why new... AI-Generated Summary This summary was created using AI to paraphrase content from Digiday. For the complete story and original reporting, visit the source. Original source: about 21 hours ago The tech giant announces a revolutionary approach to digital advertising that combines machine learning with privacy-first principles, potentially reshaping the industry. AdExchanger about 21 hours ago Digital out-of-home advertising sees surge in investment as real-time bidding capabilities and audience measurement technology mature. AdExchanger Independent ad tech platform sees massive growth driven by connected TV advertising demand.