The FTC first sued Kochava in August 2022, arguing its geolocation data sales amount to unfair practices under the FTC Act.

You’re at the command centre of a vast digital battlefield, where next-gen tech coordinates targeting algorithms with unprecedented precision, and privacy shields transform how victories are measured. This isn’t a scene from your favourite strategy game - but the reality facing gaming marketers in 2025. With billions of players preparing to enter the arena, the quest for measurable return on ad spend (ROAS) has never been more complex - or more critical.Enter Maximise Your ROAS: Cutting-Edge Attribution Strategies in Mobile Gaming, the new guide from industry pioneers Kochava and TikTok for Business. This strategic playbook arrives at a pivotal moment, as traditional measurement approaches face disruption from privacy initiatives and evolving user behaviour. Like a masterfully crafted power-up, the guide equips gaming marketers with the tools needed to thrive in an era when cutting-edge technologies revolutionise ad targeting while increasingly complex player actions and evolving privacy initiatives transform measurement paradigms.Market Context: Current MetaAs the gaming industry scales, marketers face three intensifying boss battles: explosive audience growth, mounting marketing spend, and privacy-first measurement imperatives.Global Gaming Growth TrajectoryThe gaming industry stands at a fascinating inflection point, with a projected global gaming audience surpassing three billion players by 2029 - representing an unprecedented opportunity for innovative user acquisition strategies.Resource Battle HeadwindsMobile game marketing spend is projected to exceed $130.8 billion by 2025. Rising user acquisition costs combined with evolving privacy regulations and identifier deprecation have created a perfect storm for gaming marketers