Ladder

Ladder

Digital term life insurance provider

About Ladder

Simplify's Rating
Why Ladder is rated
B+
Rated B on Competitive Edge
Rated A on Growth Potential
Rated B on Rating Differentiation

Industries

Fintech

Financial Services

Company Size

51-200

Company Stage

Series D

Total Funding

$190.7M

Headquarters

Palo Alto, California

Founded

2015

Overview

Ladder Life provides term life insurance through a digital platform aimed at individuals looking for a straightforward and efficient way to obtain coverage. Customers can apply for up to $3 million in coverage without undergoing medical exams or dealing with extensive paperwork, making the process quick and accessible. For higher coverage amounts, a simple at-home health check may be required. This digital-first approach not only streamlines the application process but also helps lower costs, allowing Ladder Life to offer more affordable premiums compared to traditional life insurance providers. Additionally, Ladder Life features a coverage calculator to assist customers in determining their insurance needs, typically suggesting coverage that is ten times their salary to cover major expenses like mortgages and education. The company's goal is to make life insurance easy and affordable for everyone.

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Simplify's Take

What believers are saying

  • Partnership with AmeriSave taps into the home mortgage market, boosting customer acquisition.
  • Integration with Envestnet | MoneyGuide expands reach within the financial advisory community.
  • Partnership with WEA Member Benefits opens new growth channels in the education sector.

What critics are saying

  • Increased competition from digital-first startups like Modern Life pressures Ladder to innovate.
  • Shift towards online platforms increases competition, challenging Ladder's market position.
  • Integration of life insurance in financial planning software may increase competition.

What makes Ladder unique

  • Ladder offers up to $3M coverage without medical exams, simplifying the process.
  • Real-time underwriting makes Ladder's life insurance accessible and affordable.
  • Ladder's digital-first approach aligns with the growing trend of online insurance purchases.

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Funding

Total Funding

$190.7M

Meets

Industry Average

Funded Over

5 Rounds

Notable Investors:
Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Above Average

Industry standards

$77M
$70M
Twilio
$80M
Handshake
$100M
Affirm
$100M
Ladder

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

Stock Options

401(k) Company Match

Commuter Benefits

Parental Leave

Home Office Stipend

Phone/Internet Stipend

Company Social Events

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
PR Newswire
Jun 11th, 2024
Wea Member Benefits Partners With Ladder To Offer New Online Term Life Insurance For Pk-12 Public School Employees

MADISON, Wis., June 11, 2024 /PRNewswire/ -- WEA Member Benefits , the Wisconsin-based company that provides personal insurance and retirement and investment programs to promote the financial well-being of public school employees and their families, has partnered with Ladder to offer term life insurance policies to those employed at PK-12 public schools nationwide.As a result of the partnership, PK-12 public school employees and their families can purchase a low-cost term life insurance policy via an easy, online application process through the website at weabenefits.com/lifeinsurance.WEA Member Benefits and Ladder partner to offer online term life insurance to PK-12 public school employees nationwide. Post thisPolicies through Ladder offer the unique opportunity for individuals to "ladder" (adjust their coverage) when needed. Policies provide coverage between $100,000 to $8 million for terms ranging from 10-30 years."Public school employees work very hard and deserve to have access to convenient and affordable life insurance protection to insure they have the coverage needed to protect their loved ones' financial security," said Dave Kijek, WEA Member Benefits President and CEO. "Partnering with Ladder provides just that. Through their on-line application and underwriting, most educators can get coverage in less than 15 minutes."Life insurance is an important part of a family's financial stability and well-being. Especially with the rising cost of living, if a family is dependent on an individual's income, the family would likely struggle if that person were to pass away

Coverage
Jan 26th, 2024
Ladder Integrates With Envestnet | Moneyguide

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PR Newswire
Jan 24th, 2024
Ladder And Envestnet | Moneyguide Announce Integration To Provide More Advisors Digital Access To Term Life Insurance Offerings

Advisors using Envestnet | MoneyGuide will now have the ability to offer clients digital term life insurance via a fast & seamless digital experienceBERWYN, Pa., Jan. 24, 2024 /PRNewswire/ -- Today at the T3 Technology Conference, Ladder, the insurtech offering digital, flexible life insurance in minutes announced an integration with Envestnet | MoneyGuide , a leading financial planning software company serving over 107,000 financial advisors. This will empower more financial advisors with the capabilities to provide clients with term life insurance issued by reputable insurers.With this partnership, financial advisors utilizing Envestnet I MoneyGuide Elite's Advanced Lifetime Protection tool will be able to offer their clients digital, convenient, and affordable term life insurance. Financial advisors will be able to estimate clients' coverage needs, generate a quote, and send clients a link to apply—all from within the Envestnet | MoneyGuide platform.MoneyGuide's Advanced Lifetime Protection tool is designed to illustrate how a clients' protection needs can change over time. This tool may help advisors identify an opportunity to improve a client's probability of successfully achieving the goals in their client's financial plan."Life insurance is a critical piece of a comprehensive financial plan," says Mike Izakov, Head of Financial Institution Partnerships at Ladder. "We believe MoneyGuide has the most robust planning tool in the industry, and we're excited to make it even easier for advisors to get clients the coverage their plans call for."With Ladder's industry-leading digital capabilities and proprietary flexible coverage (i.e

Envestnet
Jan 22nd, 2024
LEADING CONNECTIVITY AND ADVANCES TO ITS WEALTH MANAGEMENT PLATFORM

MoneyGuide is also announcing an integration with Ladder which allows advisors to access digital term life insurance for their clients.

Coverage
Jan 16th, 2024
Thomvest Ventures Closes $250 Million Fund

VC firm Thomvest Ventures has closed a new $250 million fund that will be deployed into startups operating in the areas of fintech, proptech, cybersecurity, and cloud and AI infrastructure. The firm plans to invest in approximately 25 to 30 companies. Check sizes will be $5-$15 million for early stage and $7-$25 million for later stage ventures. Thomvest Ventures has backed several insurance startups including

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