Loyal Health

Loyal Health

Unified digital platform for care delivery

Overview

Loyal Health provides a digital platform for health systems that unifies patient care touchpoints to improve engagement and operational efficiency. It offers automated appointment reminders, follow-up messaging, and a library of health risk assessments, all delivered through a subscription-based software solution. The platform includes a customer relationship management (CRM) system for automated patient campaigns and a built-in reputation system that collects patient feedback and automatically sends review invites to bolster ratings. Operated on a subscription model, Loyal Health aims to help hospitals and clinics reduce cancellations, improve adherence to care plans, and gather consumer insights across the care journey, making the patient experience more connected and consistent.

About Loyal Health

Simplify's Rating
Why Loyal Health is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Healthcare

Company Size

201-500

Company Stage

Series B

Total Funding

$46M

Headquarters

Atlanta, Georgia

Founded

2015

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Simplify's Take

What believers are saying

  • Series B $33.5M funding accelerates customer expansion and product development capabilities.
  • Multi-year enterprise deals with PeaceHealth and Michigan Medicine demonstrate sticky contracts.
  • Billing, financial services, and employee engagement expansion increases wallet share per customer.

What critics are saying

  • Customer concentration in two major health systems creates significant churn exposure.
  • Established competitors Phreesia and Solutionreach dominate with superior scale and pricing.
  • Post-Series B cash burn without proportional revenue growth forces down-round or acquisition.

What makes Loyal Health unique

  • End-to-end platform unifying entire patient journey from provider selection to feedback.
  • EHR-integrated CRM with real-time campaign management across 35+ health systems.
  • AI-powered natural language processing for provider search using clinical taxonomies.

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Funding

Total Funding

$46M

Meets

Industry Average

Funded Over

2 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Meet Average

Industry standards

$35M
$33.5M
Loyal Health
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Flexible paid time off, sick and personal days

At least one holiday per month (sometimes, more!)

Full health, dental, and vision insurance - Loyal pays the premium for all employees!

One Time Home Office Setup Stipend For Remote & Hybrid Roles

Monthly Internet Stipend for Remote & Hybrid Roles

Long term & short term disability

401[k] plan

16 Weeks Paid Parental Leave

2 Volunteer days per year

Matching Gift Program

Participation Grant Program

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-3%
Life News Agency
Mar 20th, 2025
Rod Nicholls Joins Loyal as Chief Growth Officer, Strengthening the Executive Leadership Team

Atlanta, Georgia, March 19, 2025 - Loyal, a leading provider of patient engagement solutions, today announced that Rod Nicholls has joined the organization as Chief Growth Officer.

FinSMEs
Jul 22nd, 2024
Loyal Closes $33.5M Series B Funding

Loyal, an Atlanta, GA-based healthcare technology company focused on digital patient engagement, raised $33.5M in Series B funding.

VC News Daily
Jul 22nd, 2024
Loyal Secures $33.5M Series B Funding

Loyal, a healthcare technology company, has closed a $33.5 million Series B funding round. The financing, supported by existing investors Concord Health Partners and multiple strategic investors, will be used to expand the company's customer base, enhance product development, support customer success, and accelerate growth.

MobiHealthNews
Jul 6th, 2023
Loyal Health appoints first chief people officer and more digital health hires | MobiHealthNews

Healthcare technology company Loyal Health announced it appointed Lauren Struck as its first-ever chief people officer.

Business Wire
Jan 31st, 2023
Loyal And Peacehealth Sign Multi-Year Deal For Provider Data Management And Physician Search

ATLANTA--(BUSINESS WIRE)--Loyal, the preferred consumer health platform for the nation's leading health systems and hospitals, today announced an expanded partnership to offer provider data management and physician search services for PeaceHealth, a nonprofit Catholic health system that provides care to more than 2 million patients annually in Washington, Oregon, and Alaska.The multi-year deal includes enterprise-level storage as well as provider and location data management enhanced with Loyal’s comprehensive clinical taxonomy library. Additionally, Loyal will help PeaceHealth provide user-friendly, reliable digital search results to consumers seeking care using clinical and everyday natural language terms." Searching for care and choosing the right provider are both critical steps in the healthcare journey. Patients expect more from health systems today, and that includes current information about providers, specialties available, and locations. The patient experience starts with finding the right provider,” said Brian Gresh, President of Loyal. “ With Loyal’s data management and physician search services, PeaceHealth has the tools to guide consumers to exactly what they’re looking for, when they need it - patients can access information that instills confidence from their very first encounter with the health system.”PeaceHealth has been a customer of Loyal’s since August 2021, following their implementation of Loyal’s COVID-19 specific chatbot to support patients seeking guidance on symptoms and care options. Since then, PeaceHealth has seen more than 20,000 conversations and, together with Loyal, they’re currently in the process of implementing broader chatbot and live-chat functionality to guide patients as they search for care, schedule appointments, and seek answers to their healthcare-related questions.Loyal’s taxonomy for provider search works by combining advanced machine learning and natural language processing technology with an ever-growing library of synonyms, keywords, abbreviations, and common misspellings

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