L

Loyal Health

Unified digital platform for care delivery

Overview

Loyal Health provides a digital platform for health systems that unifies patient care touchpoints to improve engagement and operational efficiency. It offers automated appointment reminders, follow-up messaging, and a library of health risk assessments, all delivered through a subscription-based software solution. The platform includes a customer relationship management (CRM) system for automated patient campaigns and a built-in reputation system that collects patient feedback and automatically sends review invites to bolster ratings. Operated on a subscription model, Loyal Health aims to help hospitals and clinics reduce cancellations, improve adherence to care plans, and gather consumer insights across the care journey, making the patient experience more connected and consistent.

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About Loyal Health

Simplify's Rating
Why Loyal Health is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise SoftwareHealthcare

Company Size

51-200

Company Stage

Series B

Total Funding

$46M

Headquarters

Atlanta, GA

Founded

2015

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Simplify's take

What believers are saying

  • Clarify says the combined platform closes referral leakage and measures downstream outcomes.
  • PeaceHealth's multi-year expansion shows hospitals buy Loyal beyond basic chatbots.
  • Nanette Oddo's 2025 CEO hire and 2024 Series B funded growth before the sale.

What critics are saying

  • Loyal now operates as a wholly owned Clarify subsidiary, limiting standalone upside.
  • Large health systems can pressure pricing as Clarify bundles Loyal with Meridian.
  • Integration failure would erase Loyal's brand and product distinctiveness inside Clarify by 2027.

What makes Loyal Health unique

  • Clarify acquired Loyal on June 4, 2026, pairing referral intelligence with patient activation.
  • Loyal manages 80,000 provider profiles and powers millions of annual patient searches.
  • Its AI scheduling, chat, reputation, and CRM stack spans the full care journey.

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Funding

Total Funding

$46M

Meets

Industry Average

Funded Over

2 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Meet Average

Industry standards

$35M
$33.5M
$45M
$65M
$100M

Benefits

  • Flexible paid time off, sick and personal days
  • At least one holiday per month (sometimes, more!)
  • Full health, dental, and vision insurance - Loyal pays the premium for all employees!
  • One Time Home Office Setup Stipend For Remote & Hybrid Roles
  • Monthly Internet Stipend for Remote & Hybrid Roles
  • Long term & short term disability
  • 401[k] plan
  • 16 Weeks Paid Parental Leave
  • 2 Volunteer days per year
  • Matching Gift Program
  • Participation Grant Program

Growth & Insights and Company News

6 month growth

0%

1 year growth

0%

2 year growth

-1%
Business Wire
Jun 4th, 2026
Clarify Health acquires Loyal Health to create healthcare's first closed-loop network intelligence and patient activation platform

Clarify Health has acquired Loyal Health to create what it calls healthcare's first closed-loop network intelligence and patient activation platform. The combination pairs Clarify's Meridian intelligence platform with Loyal's Care Activation Platform, which manages over 80,000 provider profiles and powers millions of patient searches annually. The merged platform addresses the referral gap in healthcare, where industry research estimates 30 to 50 per cent of referrals never result in completed visits, costing health systems 10 to 30 per cent of potential revenue. The combined solution identifies where patients need care, activates them into the right provider, and measures outcomes in a single system. Todd Gottula, CEO of Clarify, will lead the combined company. Loyal operates as a wholly owned subsidiary. Transaction terms were not disclosed.

Life News Agency
Mar 20th, 2025
Rod Nicholls Joins Loyal as Chief Growth Officer, Strengthening the Executive Leadership Team

Atlanta, Georgia, March 19, 2025 - Loyal, a leading provider of patient engagement solutions, today announced that Rod Nicholls has joined the organization as Chief Growth Officer.

FinSMEs
Jul 22nd, 2024
Loyal Closes $33.5M Series B Funding

Loyal, an Atlanta, GA-based healthcare technology company focused on digital patient engagement, raised $33.5M in Series B funding.

VCNewsDaily
Jul 22nd, 2024
Loyal Secures $33.5M Series B Funding

Loyal, a healthcare technology company, has closed a $33.5 million Series B funding round. The financing, supported by existing investors Concord Health Partners and multiple strategic investors, will be used to expand the company's customer base, enhance product development, support customer success, and accelerate growth.

MobiHealthNews
Jul 6th, 2023
Loyal Health appoints first chief people officer and more digital health hires | MobiHealthNews

Healthcare technology company Loyal Health announced it appointed Lauren Struck as its first-ever chief people officer.

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