Loyal Health

Loyal Health

Unified digital platform for care delivery

Overview

Loyal Health provides a digital platform for health systems that unifies patient care touchpoints to improve engagement and operational efficiency. It offers automated appointment reminders, follow-up messaging, and a library of health risk assessments, all delivered through a subscription-based software solution. The platform includes a customer relationship management (CRM) system for automated patient campaigns and a built-in reputation system that collects patient feedback and automatically sends review invites to bolster ratings. Operated on a subscription model, Loyal Health aims to help hospitals and clinics reduce cancellations, improve adherence to care plans, and gather consumer insights across the care journey, making the patient experience more connected and consistent.

About Loyal Health

Simplify's Rating
Why Loyal Health is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Healthcare

Company Size

201-500

Company Stage

Series B

Total Funding

$46M

Headquarters

Atlanta, Georgia

Founded

2015

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Simplify's Take

What believers are saying

  • PeaceHealth expanded Loyal into provider data management and physician search after 20,000 conversations.
  • Loyal closed $33.5 million Series B in July 2024, funding product and customer growth.
  • Clarify’s June 2026 acquisition validates Loyal’s platform across hundreds of hospitals.

What critics are saying

  • Clarify now owns Loyal; standalone strategy ended, shrinking employer identity.
  • Health systems can replace point solutions with Epic-native tools and in-house referral workflows.
  • Referral leakage remains the existential threat: if hospitals cut discretionary spend, Loyal gets sidelined.

What makes Loyal Health unique

  • Loyal’s healthcare-exclusive chat, search, and scheduling stack integrates directly with Epic and Meditech.
  • Its taxonomy covers 80,000 provider profiles and millions of annual patient searches.
  • Clarify acquired Loyal in June 2026, pairing activation with referral intelligence.

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Funding

Total Funding

$46M

Meets

Industry Average

Funded Over

2 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Meet Average

Industry standards

$35M
$33.5M
Loyal Health
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Flexible paid time off, sick and personal days

At least one holiday per month (sometimes, more!)

Full health, dental, and vision insurance - Loyal pays the premium for all employees!

One Time Home Office Setup Stipend For Remote & Hybrid Roles

Monthly Internet Stipend for Remote & Hybrid Roles

Long term & short term disability

401[k] plan

16 Weeks Paid Parental Leave

2 Volunteer days per year

Matching Gift Program

Participation Grant Program

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

0%

2 year growth

-14%
Business Wire
Jun 4th, 2026
Clarify Health acquires Loyal Health to create healthcare's first closed-loop network intelligence and patient activation platform

Clarify Health has acquired Loyal Health to create what it calls healthcare's first closed-loop network intelligence and patient activation platform. The combination pairs Clarify's Meridian intelligence platform with Loyal's Care Activation Platform, which manages over 80,000 provider profiles and powers millions of patient searches annually. The merged platform addresses the referral gap in healthcare, where industry research estimates 30 to 50 per cent of referrals never result in completed visits, costing health systems 10 to 30 per cent of potential revenue. The combined solution identifies where patients need care, activates them into the right provider, and measures outcomes in a single system. Todd Gottula, CEO of Clarify, will lead the combined company. Loyal operates as a wholly owned subsidiary. Transaction terms were not disclosed.

Life News Agency
Mar 20th, 2025
Rod Nicholls Joins Loyal as Chief Growth Officer, Strengthening the Executive Leadership Team

Atlanta, Georgia, March 19, 2025 - Loyal, a leading provider of patient engagement solutions, today announced that Rod Nicholls has joined the organization as Chief Growth Officer.

FinSMEs
Jul 22nd, 2024
Loyal Closes $33.5M Series B Funding

Loyal, an Atlanta, GA-based healthcare technology company focused on digital patient engagement, raised $33.5M in Series B funding.

VCNewsDaily
Jul 22nd, 2024
Loyal Secures $33.5M Series B Funding

Loyal, a healthcare technology company, has closed a $33.5 million Series B funding round. The financing, supported by existing investors Concord Health Partners and multiple strategic investors, will be used to expand the company's customer base, enhance product development, support customer success, and accelerate growth.

MobiHealthNews
Jul 6th, 2023
Loyal Health appoints first chief people officer and more digital health hires | MobiHealthNews

Healthcare technology company Loyal Health announced it appointed Lauren Struck as its first-ever chief people officer.

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