MadKudu is on a mission to help marketing & sales teams at B2B companies make the best decisions at every phase of the customer journey. MadKudu handles smart forms that dynamically re-route high-potential leads to a 'fast lane,' real-time lead scoring to help prioritize the 20% of leads that generate 80% of revenue, and topical enrichment for outbound teams so they can focus on what they do best: helping companies who need their product get it faster.