Beauty brand Madison Reed has entered a sponsorship deal with the University of Connecticut.

SAN FRANCISCO, Aug. 7, 2024 /PRNewswire/ -- Madison Reed, the prestige beauty brand that has revolutionized the hair color industry, today announced the launch of its newest product innovation, ColorWonder Demi-Permanent Hair Color and corresponding campaign: Team ColorWonder.Team ColorWonderWith the launch of ColorWonder, Madison Reed once again shatters the barriers between at-home and salon-only hair color with an empowering new option. This salon-quality, demi-permanent hair color made without harsh ingredients allows guests to color on their own terms, with the same, salon-quality product, at home or by a licensed professional in one of Madison Reed's 92+ Hair Color Bars nationwide.Drawing from Madison Reed's mission to boldly change the game for women, in their hair color and their lives, the brand will celebrate this launch with a long-term partnership with UConn Athletics and the UConn Women's Basketball Team, as well as Team ColorWonder – a campaign rooted in the power of women athletes starring Brand Ambassadors and Impact Advisors Paige Bueckers and Azzi Fudd , as well as Ice Brady and Morgan Cheli. These extraordinary athletes are the epitome of athleticism and teamwork, showing how passion, determination and focus to succeed on the court applies to future professional endeavors."I'm proud to partner with Madison Reed and share how ColorWonder helps me have fun with hair color and express different sides of my personality and style. From the start, it was clear that Madison Reed was a company whose values around team and opportunity aligned with mine," shared Madison Reed Brand Ambassador and Impact Advisor Paige Bueckers , who kicked off the partnership going from blonde to Sparkling Rosé using Madison Reed ColorWonder."As an athlete, confidence is key to my success, and I'm most confident when I can express myself authentically," explained Madison Reed Brand Ambassador and Impact Advisor Azzi Fudd , who wears ColorWonder in The Bordeaux Flow. "I am excited to be a part of this journey with Madison Reed and inspire others to tap into their inner confidence as they flirt with creativity and hair color."Madison Reed's history of empowering women, from guests to team members, is emblematic of the entrepreneurial development and mentorship opportunities that make Team ColorWonder's NIL partnerships unique

STORRS, Conn. - UConn Athletics has partnered with Madison Reed, the prestige beauty brand that has revolutionized the hair color industry.