Native Pet names first chief marketing officer. 07.21.2026 ST. LOUIS - Native Pet recently named Ariel Stoddard as its first-ever chief marketing officer. In her new role, Stoddard will lead Native Pet's marketing strategy as the company enters its next phase of growth. Stoddard joins the company from MeUndies, where she served as president. Prior to that, she was senior vice president and general manager at Fabletics, where she helped scale the brand into a globally recognized direct-to-consumer leader. Stoddard is known for operating at the intersection of brand and performance marketing, building consumer love while driving measurable business results, and brings that same approach to Native Pet as the company "accelerates demand" across retail and digital channels, according to Native Pet. "Ariel is exactly the kind of leader we've been looking for as we take Native Pet to the next level," said Dan Schaefer, co-founder and chief executive officer of Native Pet. "She has built brands that consumers genuinely love while delivering real business results, and that combination of brand vision and performance rigor is exactly what we need as we continue to grow our retail presence and reach more pet parents nationwide. We're thrilled to welcome her to the team." Get better pet food industry search results. Adding Pet Food Processing tells Google to prioritize Pet Food Processing stories.

DTC underwear brand MeUndies has named Elizabeth Dunn to the newly created position of senior vice president of sales.