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About Thinx
Industries
Social Impact
Consumer Goods
Company Size
51-200
Company Stage
Series A
Total Funding
$25.8M
Headquarters
New York City, New York
Founded
2014
Overview
Thinx specializes in reusable period underwear that absorbs menstrual flow and prevents leaks, providing a comfortable and sustainable alternative to traditional menstrual products like pads and tampons. Their products cater to a diverse clientele, including women, teens, and individuals who menstruate, with options available for various flow levels and personal preferences. Thinx operates primarily through a direct-to-consumer model, selling products directly on their website, which allows them to control the customer experience from selection to delivery. This approach, along with their focus on social impact initiatives such as activism and educational programs, helps build brand loyalty. Thinx is dedicated to continuous product development and emphasizes diversity and inclusion within their team, fostering a culture of creativity. Their goal is to promote open conversations about menstruation and improve menstrual health through their innovative products.
Simplify's Take
What believers are saying
- Thinx's LeakSafe Barrier technology offers up to 12-hour leakproof protection.
- Kimberly-Clark's $25M investment supports Thinx's market expansion and product development.
- Thinx won Healthline's 2024 Women's Wellness Award for Best Period Underwear.
What critics are saying
- Increased competition may erode Thinx's market share in reusable period underwear.
- Kimberly-Clark acquisition may challenge Thinx's brand identity and perceived independence.
- Consumer concerns about synthetic materials' environmental impact could affect Thinx's sales.
What makes Thinx unique
- Thinx offers reusable period underwear, replacing traditional pads and tampons.
- The company uses a direct-to-consumer model, enhancing customer experience and brand control.
- Thinx engages in social impact initiatives, boosting brand reputation and customer loyalty.
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Funding
Total Funding
$25.8M
Above
Industry Average
Funded Over
2 Rounds
Industry standards
Company News
Inaugural editor's choice awards celebrate the leading products for women's health and wellnessNEW YORK, May 1, 2024 /PRNewswire/ -- Healthline, the leading source of actionable health education, today announced the 2024 Healthline Awards: Women's Wellness. The awards, which launched in conjunction with Women's Health Month, recognize 23 of the leading brands and products making women's lives better including innovators in fitness, nutrition, sleep and menopause.healthline logo"Navigating the landscape of women's health and wellness products can be overwhelming," said Saralyn Ward NASM-CPT, Healthline senior editor, fitness. "The Healthline Awards for Women's Wellness narrows down the scope by celebrating the best of the industry according to trusted experts in the field."Categories were chosen based on what matters most to women at different stages of their lives and include best multivitamins, best wearable fitness trackers, best breast pumps and best cooling sheets.Healthline's proprietary vetting process is medically-backed and based on proven health benefits, not hype. Products are selected by editors who are experts in their content areas and have first-hand experience using many of the brands and products featured. All recommendations are based on the most up-to-date research and current standards of care; featured brands are reviewed for medical credibility.Winners are listed below in the following categories:NutritionBest Women's Multivitamin: Garden of Life Women's Once DailyBest Probiotic: Ora Lady BugsBest Meal Kit: Blue ApronBest Prepared Meal Delivery: FactorSelf CareBest Wearable Tracker: Garmin FenixBest Period Underwear: Thinx Hi-WaistBest Fitness App: Nike Training ClubBest Meditation App: Healthy MindsBest Sleep Mask: MZoo Sleep MaskBest Magnesium Supplement: Thorne Magnesium BisglycinateBest Weighted Blanket: BearabyBest Body Sunscreen: SuperGoop PLAY SPF 50Best Face Sunscreen: EltaMD UV Clear Broad-Spectrum SPF 46Fertility and MotherhoodBest Prenatal: FullWell Women's PrenatalBest Fertility Monitor: Mira Starter KitBest Fertility Test: Modern Fertility Hormone TestBest Postpartum Hair Loss Product: Nutrafol PostpartumBest Nursing Bra: Kindred Bravely Simply Sublime Nursing BraBest Breast Pump: Spectra 1Best Cordless Breast Pump: Elvie StrideMenopauseBest Multivitamin for Menopause: Thorne Women's Multi 50+Best Cooling Sheets: Quince Organic Percale Sheet setBest Vaginal Moisturizer: Good Clean LoveHealthline's medical experts provided insight on how these products help women take control of their health and wellbeing. The expert panel includes Saralyn Ward, NASM-CPT, Healthline senior editor, fitness; Kelli McGrane, MS, RD, Healthline nutrition editor; Catherine Conelly, Healthline commerce editor; Dr
Thinx has launched LeakSafe Barrier technology across its product range, providing up to 12-hour leakproof protection.
Thinx, the retail leader in reusable period underwear, announces new patent-pending technology across its new period product styles to provide all day protection NEW YORK, April 18, 2024 /PRNewswire/ -- Thinx, the #1 selling reusable period underwear brand in retail, has launched styles featuring its new LeakSafe™ Barrier technology. Available across all products – Thinx, Thinx Teens®, and Thinx for All™ – the innovation offers all-day absorbency and is designed to prevent leaks (and worries) for up to 12 hours. The patent-pending 4-layer gusset provides wearers with outstanding comfort and protection. Plus, odor technology and breathable body fabrics help you feel fresh and dry throughout the day.Thinx, Inc. (PRNewsfoto/Thinx)The new Thinx styles are intentionally designed to provide up to 12-hour leakproof protection. Product testing found these latest styles can absorb up to 12 regular tampons or 3 menstrual cups worth of flow. This means you can feel confident in your Thinx underwear even on your heaviest days and can decrease the need for disposable products and the fear of a mid-day underwear change."Testing found that our new LeakSafe™ Barrier technology can stand up to heavy flows and is absorbent enough for the majority of users," said Courtney Newman, Senior Director of Product Design at Thinx
Thinx has launched styles of its reusable period underwear featuring its new LeakSafe Barrier technology.
NEW YORK, United States — Period-proof underwear brand Thinx has secured a $25 million investment from personal care giant Kimberly-Clark, as it doubles down on efforts to break the mainstream market. Thinx CEO Maria Molland told the Wall Street Journal that getting the brand into big retailers will ensure consumers know it exists, which she said […]
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About Thinx
Industries
Social Impact
Consumer Goods
Company Size
51-200
Company Stage
Series A
Total Funding
$25.8M
Headquarters
New York City, New York
Founded
2014
There are no jobs for Thinx right now.
Find jobs on Simplify and start your career today