Miso Robotics

Miso Robotics

Develops robotic solutions for foodservice automation

About Miso Robotics

Simplify's Rating
Why Miso Robotics is rated
B+
Rated B on Competitive Edge
Rated A on Growth Potential
Rated B on Rating Differentiation

Industries

Food & Agriculture

Robotics & Automation

Company Size

51-200

Company Stage

Series C

Total Funding

$30.1M

Headquarters

Pasadena, California

Founded

2016

Overview

Miso Robotics develops robotic solutions specifically for the foodservice industry, with its main product being Flippy, a robotic kitchen assistant that automates cooking tasks like grilling and frying. Flippy 2, the latest version, offers improved speed and customization, making it suitable for various kitchen environments. The company targets quick-service restaurants and large food chains that struggle with staffing and efficiency, helping them lower labor costs and maintain consistent food quality. Miso Robotics stands out by offering both sales and leasing options for its robots, along with maintenance and software services tailored to client needs. The goal of Miso Robotics is to enhance operational efficiency in the foodservice sector through automation, addressing the industry's challenges with labor shortages and rising costs.

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Simplify's Take

What believers are saying

  • Flippy Fry Station can be operated by employees under 18, expanding workforce options.
  • Partnership with Cali Group showcases leadership in autonomous restaurant space.
  • Growing consumer acceptance of automated food preparation benefits Miso Robotics' market penetration.

What critics are saying

  • Emerging competition from Chinese start-up Botinkit could challenge market share.
  • Consumer concerns about automation may impact adoption rates of Miso Robotics' products.
  • Highly competitive market environment pressures Miso Robotics to continuously innovate.

What makes Miso Robotics unique

  • Miso Robotics' Flippy automates grilling, frying, and food preparation tasks in kitchens.
  • Flippy 2 offers enhanced speed and customization for modern kitchen operations.
  • Miso Robotics' proprietary technology is protected by over 25 patents.

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Funding

Total Funding

$30.1M

Below

Industry Average

Funded Over

3 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$40M
Figma
$50M
Medium
$62M
SeatGeek
$100M
Oura

Benefits

Company Equity

Flexible Work Hours

401(k) Retirement Plan

Growth & Insights and Company News

Headcount

6 month growth

↓ -1%

1 year growth

↓ -3%

2 year growth

↓ -2%
Whatech
Mar 18th, 2025
Global Artificial Intelligence (AI) In Foodtech Market Outlook 2025-2034: Growth Drivers, Share, And Trends

As an example, Miso Robotics, an American automation machinery production firm, unveiled Flippy 2, an AI-engineered kitchen aide in November 2022 with the objective of automating frying operations.

The Robot Report
Jan 28th, 2025
Miso Robotics Refines Flippy Fry Station With Ai And Partners

Miso Robotics Inc. today launched its next-generation Flippy Fry Station robot. The company said the system runs on its Kitchen AI to automate the preparation of French fries, onion rings, chicken, tacos, and other fried foods.“Being the first mover in fry station automation has brought years of successes, surely a few failures, and mountains of proprietary data and learnings for Miso,” stated Rich Hull, CEO of Miso. “Now all of those important experiences combine to make this game-changing new generation of Flippy the most reliable fry station automation product in the market.”The Pasadena, Calif.-based company asserted that Flippy Fry Station automates the frying process with “unmatched” precision, consistency, and efficiency, delivering a return on investment (ROI) to its customers “from Day 1.”New system improves safety to ‘unlock’ labor poolAttending the fry station is one of the most dangerous jobs in commercial kitchens, noted Miso Robotics. Almost 80% of fast-food employees have sustained burns within the past year, according to a 2024 survey conducted by Hart Research Associates on behalf of the National Council for Occupational Safety and Health.Unlike traditional frying stations, federal regulations allow employees under 18 years of age to operate Flippy Fry Station, helping quick-serve restaurants (QSRs) with workforce challenges, said Miso.“At a time of massive labor disruption and restaurants’ inability to hire enough kitchen workers, the new Flippy creates immediate, provable customer ROI, while also unlocking much-needed additional pools of labor under federal guidelines by reducing the danger to workers,” added Hull.Flippy Fry Station is designed to be smarter, fasterMiso Robotics said the next-generation Flippy Fry Station is based on five years of lessons and protected by more than 25 patents. It is designed to addresses key operational challenges for restaurants with the following features:Scalable reliability: As Flippy evolves from its previous experimental “innovation product” to a now-scalable, industrial product, reliability is paramount for restaurant operators, said the company

South China Morning Post
Nov 29th, 2024
Chinese start-up touts robot chefs, AI as the future of restaurant kitchens

Globally, Botinkit competes with companies like US-based Miso Robotics that have deployed robotic arms to flip burgers, fry chips, make salads and more.

Startup Daily
May 7th, 2024
The Real Reason Retailers Are Replacing Staff With Ai Bots Is Not Because They’Re Cheaper, But For Customer Data

You might have seen viral videos of Wendy’s drive-thru customers in the United States ordering their fast food from the firm’s generative AI bot Wendy’s FreshAI.Most show a very human-like transaction punctuated with cries of amazement at how fast, accurate and polite the system is.While the system and others like it are in their infancy, and some still rely heavily on human assistance, retailers are investing huge sums in AI to replace human workers.Why the rush to automate? It might seem like it’s all about slashing the wage bill, and straight AI-for-human swaps are indeed happening in many roles.But there is another force driving the tsunami of restructuring in retail. At stake is the hidden lifeblood of the 21st-century business: data.Superhuman data harvestersRetail employees don’t typically feed much data back into a business. Instead data flow shapes them personally, and they develop what we recognise as experience or expertise. This is one of the reasons businesses traditionally try to retain employees for long periods.Retail AI bots, on the other hand, completely automate data collection. The bot is part of a business’s broader computer system, so the details of every customer interaction can be piped straight to a database. The data harvest can include the complete “stimulus” presented to each customer: the initial greeting, the volume, the tone, the pacing, responses to customer questions, and of course the dollar and cents outcome.Depending on a firm’s ethical position, an AI bot can also be designed to harvest not only the customer’s words but also various “meta-facts”: male or female, young or old, thin or obese, short or tall, tattoos or no tattoos.In fact, with video and audio recording so commonplace, there is no reason everything about an interaction can’t be captured for later breakdown and analysis by AI.By substituting bots for humans, all the data that once ended up in employees (who, possessing the data as expertise, might demand more money to stay) can now go straight into the electronic vaults of the business.What makes the business case for AI bots even more compelling, however, is that they can complete the loop and use the data as well as harvest it.Dynamic “touchpoint” creatorsRetailers pay a lot of attention to “touchpoints” – critical moments of contact where they can influence the customer’s perceptions and decisions.In the past, human employees have been selected or trained to provide effective touchpoints

Knewz
Dec 21st, 2023
Burger Restaurant Run by Robots on Tap to Open in Southern California

Cali Group, which is partnering with Miso Robotics, announced this month that it will soon be opening CaliExpress by Flippy, a restaurant that will be powered by artificial intelligence, in Pasadena, California, Knewz.com has learned.

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