OJO

OJO

Tech-driven property search and home management

Overview

OJO operates a technology-driven real estate platform for homeowners and buyers. Its Movoto by OJO service matches users with homes that fit their preferences and provides home value estimates and access to local agents. The platform combines smart search, valuations, and expert advice to support buying, selling, and managing homes. It differentiates itself with a technology-first, personalized experience and a broad suite of tools in one place, earning revenue from commissions and premium services.

About OJO

Simplify's Rating
Why OJO is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Enterprise Software

Real Estate

Company Size

201-500

Company Stage

Series D

Total Funding

$134M

Headquarters

Austin, Texas

Founded

2015

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Simplify's Take

What believers are saying

  • Lower acquires OJO Labs, creating residential real estate superapp.
  • OJO acquires LEAD Syndicate, launches Lever by Movoto for agents.
  • OJO achieves 6,840% revenue growth, ranks 49 on Inc. list.

What critics are saying

  • Lower acquisition dilutes OJO brand, shifts control to lender priorities.
  • Rebranding to Movoto erodes OJO equity, confuses users within 6 months.
  • 30-35% referral fees deter agents, cut lead conversions in 12 months.

What makes OJO unique

  • OJO uses patented AI for personalized home search and matching.
  • OJO Select Network connects users to agents with 3+ years experience.
  • Movoto by OJO serves tens of millions monthly visitors.

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Funding

Total Funding

$134M

Below

Industry Average

Funded Over

4 Rounds

Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Below Average

Industry standards

$77M
$62.5M
OJO
$70M
Twilio
$80M
Handshake
$100M
Affirm

Benefits

Paid parental leave

OJO Cares community volunteering

Dog-friendly environment

Home office & wellness stipends

Open PTO policy

Flexible schedules

Competitive salaries & equity

100% coverage of medical benefits

Growth & Insights and Company News

Headcount

6 month growth

-3%

1 year growth

-5%

2 year growth

-2%
The Real Deal
May 14th, 2025
Mortgage lender Lower acquiring Movoto, OJO Labs

Mortgage lender Lower is acquiring real estate portal Movoto and its parent company, OJO Labs, Inman reported.

AIM Group
May 14th, 2025
New superapp contender: Lower acquires Movoto

In the continued race to be residential real estate's one-stop shop, Columbus, Ohio-based mortgage lender Lower has acquired OJO Labs, owner of Movoto, a top-10 U.S. homes site.

Homeland Security Today
Aug 29th, 2024
Pilot Convicted for Lying on FAA Applications to Obtain Medical Certificate for Commercial Flights in Dallas, Texas

Evidence presented at trial indicated that Ojo, an FAA-certified commercial airline pilot, pleaded guilty to two misdemeanor theft charges on February 8, 2023, in Kentucky state court in connection with a theft of passenger luggage from the baggage carousels at the Cincinnati/Northern Kentucky International Airport.

HousingWire
Mar 12th, 2024
OJO acquires The LEAD Syndicate, launches Lever by Movoto - HousingWire

OJO acquires Nikki Miller-founded firm The LEAD Syndicate and launches Lever by Movoto in tandem with its new acquisition.

Business Wire
Feb 20th, 2024
Ben Adds Real Estate Leader Technology Pioneer, Chris Heller, As Advisor To Board Of Directors

JACKSON, Wyo.--(BUSINESS WIRE)--Brand Engagement Network (“BEN”), an emerging provider of personalized customer engagement AI technology and human-like AI avatars, today announced the appointment of Chris Heller as Advisor to its Board of Directors. Heller, a visionary leader in finance, real estate and technology, currently serves as President of OJO Labs, a technology company that is delivering personalized and tailored home search and selling experiences for consumers. “Throughout his career, Chris Heller has developed a reputation as a leader and innovator,” said Michael Zacharski, CEO of BEN. “As we contemplate entry into the financial services vertical, we see Chris’ expertise and extensive industry knowledge across finance, real estate, and technology and his broad network of connections as invaluable to successfully navigate our ongoing development of cutting-edge multi-modal AI Assistants and applications.”. In his advisory role, Heller will provide expertise on the broader financial services and real estate industries, as well as how AI Assistants can be applied to empower both consumers and service providers. Heller’s appointment comes at a pivotal time as the company prepares to enter public markets

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