The Ogilvy Group UK appoints jai Kotecha as President of social. by shots News on 15th September 2026 In the newly created role, Kotecha will lead social strategy across The Ogilvy Group UK, while continuing as CEO of Grey, reflecting the growing importance of social across the business. The Ogilvy Group UK, comprising Ogilvy, Grey and New Commercial Arts, announces a significant expansion of its social offering with the creation of a new President of Ogilvy Group UK, Social role. Jai Kotecha will be reporting directly into James Murphy, Ogilvy Group UK CEO. Effective immediately, the role will see Kotecha bringing together and building out Ogilvy Group UK's existing social capabilities. This will include making a number of senior-level hires to the group's social team in the coming months. Kotecha brings over twenty years of experience to the post, having previously led social, digital, content and influence for Ogilvy UK before serving as CEO of Ogilvy Netherlands and EMEA Managing Director at Ogilvy. He joined Grey London as CEO in January, leading the agency through recent wins including Synechron and Henkel. In his new role, Kotecha will work closely with Nicola Dodd, EMEA president of PR and UK managing director of PR, Social & Influence at Ogilvy. Murphy said: "Jai is a truly modern agency leader with extensive social expertise and a proven track record of highly successful agency leadership. All this makes him the perfect choice for this new role. I look forward to working with him to take Ogilvy Group UK's social offering to the next level." Kotecha, adds: "Being given the opportunity to lead on all things social for Ogilvy Group UK while continuing to oversee the team at Grey London is an incredible privilege. I'll be building on the brilliant foundations that have been established at Ogilvy Group UK, while bringing in new senior-level talent to help future-proof our offer. Getting to do that while continuing to deliver our ambition for Grey is a dream scenario." Membership offers you insight, inspiration and tools to transform your workflow Find out more

Decathlon's energetic return to routine. WPP Production Spain has delivered the production and post-production for "Back to school," a spirited campaign by OgilvyES for Decathlon, produced by LANDIA. The work celebrates the energy of returning to daily routines, positioning the right gear as the catalyst for a fresh start filled with momentum. As summer fades and the rhythm of everyday life resumes, Decathlon has unveiled a campaign that reframes the annual return to routine as something to embrace with energy rather than dread. Titled Back to school, the initiative is the result of a creative collaboration between OgilvyES, production house LANDIA, and WPP Production Spain, which managed both the production and post-production. Together, they have crafted a piece of work that captures the optimism of new beginnings and the role of the right equipment in driving them forward. The campaign's central idea is simple yet powerful: routines need not be monotonous, but can instead be invigorating when approached with the right mindset and the right gear. Decathlon, long associated with accessibility and innovation in sports and lifestyle products, positions itself as the brand that equips people to step into their daily lives with renewed momentum. Whether it is children heading back to classrooms, adults returning to fitness regimes, or families rediscovering shared activities, the campaign suggests that the transition can be joyful and energising. Visually and tonally, Back to school leans into positivity. The work avoids the clichés of drudgery often associated with the end of holidays, instead portraying the return to structure as a chance to reset and recharge. The production, overseen by WPP Production Spain, ensures that this energy is conveyed with clarity and polish, while LANDIA's involvement brings cinematic flair to the storytelling. OgilvyES's creative direction ties these elements together, ensuring the campaign resonates across audiences who may otherwise see September as a reluctant return to obligation. The campaign's strength lies in its universality. By focusing on the idea of gear as a driver of momentum, Decathlon taps into a truth that transcends age or lifestyle: the tools we use shape our experience of routine. A new pair of trainers, a well-designed backpack, or sports equipment tailored to individual needs can transform the mundane into the motivating. In this way, the campaign not only promotes products but also reinforces Decathlon's brand promise of enabling active, fulfilling lives. The timing of the campaign is deliberate, aligning with the seasonal shift that sees schools reopen, workplaces regain pace, and communities settle back into rhythm. Rather than positioning this as a return to grind, Back to school reframes it as a fresh start. The message is clear: with the right preparation and the right gear, routines can be the launchpad for progress, not a constraint. For Decathlon, the campaign underscores its role as more than a retailer - it is a partner in helping people embrace life's cycles with enthusiasm. By combining OgilvyES's creative vision, LANDIA's production expertise, and WPP Production Spain's meticulous execution, Back to school delivers a compelling reminder that momentum begins with mindset, and mindset is fuelled by the tools we choose.

Lite n' Easy, Ogilvy launch "Spring Campaign" to reframe health conversation. by Janessa Macaraig September 11, 2026. Its What's NEXT in Marketing 2026 Conference Series returns to the Philippines, Singapore, Hong Kong, Indonesia, Malaysia - and for the first time in Thailand! Brace yourself for bold ideas driving the next marketing wave. Click here to learn more! Australia - Lite n' Easy has launched a new integrated campaign with Ogilvy, marking the agency's first work for the health and wellbeing brand since its appointment earlier this year. The "Spring Campaign" is designed to take the iconic Australian brand to a broader audience, breaking from the conventions of the health and wellbeing category. Built on Lite n' Easy's existing "I'm Doing" platform, the campaign features modern testimonials from real-life customers celebrating the brand's new Spring Menu. Commenting on the campaign, Nathan Hayman, CEO of Lite n' Easy, said, "Lite n' Easy has long been one of Australia's most recognisable health and wellbeing brands. But as we head into our 40th year of helping Australians lead healthier lives, it was time for us to refresh the brand platform and adapt to the changing health landscape." "This new approach shifts us out of category norms and provides the opportunity to take the Lite n' Easy name to new potential customers, while still appealing to our traditional base," added Hayman. "Teamed with the fact that we've uplifted the taste and increased the variety of our menu in a way that really showcases our delicious food, it's a truly integrated, customer-first marketing approach," shared Hayman. Meanwhile, Nina East, Executive Creative Director at Ogilvy, said, "Christian's ability to draw out testimonials and talk about the new Spring Menu in an authentic, light-hearted way, across a range of channels, gives us a significant opportunity to broaden our appeal." "This is a particularly important shift, given that people increasingly look to creators as trusted voices," added East. "By embracing this lighter tone, modernising testimonials and highlighting how delicious the new food is, we demonstrate not only what's already great about Lite n' Easy, but also the additional benefits it brings," concluded East. David Bailey, Managing Partner at Ogilvy, said, "We're thrilled to work side by side with the Lite n' Easy team to be part of its brand transformation and growth journey, and launch this Spring campaign just months after being appointed." Through the campaign, Ogilvy applies its expertise across health, creative, strategy, social and influence, and behavioural science to shift the health and weight loss conversation away from sacrifice and towards the positive gains of a healthier lifestyle. With tighter regulations reshaping APAC's social-led financial sector, managing agent activity and misinformation have never been more critical. Discover how banks and insurers are strengthening oversight and protecting their brands in this new industry study by Meltwater - download the free guide here. With public conversations reshaping Australian insurance reputation, managing online sentiment and the trust gap has never been more critical. Discover how providers are addressing friction and protecting their brands in this new industry report by Meltwater - download the free guide here.