Onaroll

Onaroll

Rewards-based employee performance management for shifts

Overview

Onaroll helps restaurants and other shift-based workplaces boost performance and reduce turnover through a goal-setting and rewards app for frontline staff. Managers set concrete KPIs like meal prep time, item sales, and customer satisfaction, and the app tracks progress toward those targets. When employees meet their goals, they earn gift cards from 500+ brands, and businesses pay a recurring subscription to use the platform. By focusing on measurable ROI from improved metrics, Onaroll aims to raise profitability and align employee actions with business goals.

About Onaroll

Simplify's Rating
Why Onaroll is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

11-50

Company Stage

Series A

Total Funding

$20M

Headquarters

New York City, New York

Founded

2019

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Simplify's Take

What believers are saying

  • Array completed the Onaroll acquisition on 2025-10-28, extending distribution immediately.
  • Array said Onaroll stays operational, reducing customer churn during integration.
  • Array promised new product enhancements in coming months, which can lift ARPU.

What critics are saying

  • If Array prioritizes its core suite, Onaroll becomes a feature, not a company.
  • Gift-card rewards face margin pressure from reward costs, hurting economics by 2027.
  • Legion, UKG, and Toast can bundle retention tools and displace Onaroll's niche.

What makes Onaroll unique

  • Onaroll ties shift-worker goals to gift-card rewards, directly linking behavior and pay.
  • Its POS and workforce integrations let operators track meal prep, sales, and CSAT.
  • McDonald's, Domino's, and Subway references signal credibility in high-churn restaurants.

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Funding

Total Funding

$20M

Meets

Industry Average

Funded Over

3 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$8.2M
Discord
$12M
Onaroll
$15M
Canva
$30M
Kalshi

Growth & Insights and Company News

Headcount

6 month growth

-17%

1 year growth

-7%

2 year growth

-7%
Business Wire
Oct 29th, 2025
Array Acquires Onaroll, Expanding Workforce Engagement and Performance Capabilities

Array, the technology leader doubling analog workforce productivity, today announced the acquisition of Onaroll – a goals and rewards platform for employers ...

Business Wire
Oct 28th, 2025
Array Acquires Onaroll for Workforce Enhancement

Array has acquired Onaroll, a platform founded in 2019 that enhances workforce performance, efficiency, and retention through goals and rewards. Onaroll's platform integrates with point-of-sale and workforce systems, enabling operators to set performance targets and recognize frontline employees for achieving measurable outcomes.

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