Overview

Onaroll focuses on enhancing employee engagement and performance management, particularly in the food service industry. The company has created an app that helps shift workers set and achieve goals while providing rewards for their accomplishments. This app motivates employees by allowing them to earn gift cards to over 500 brands when they meet specific performance targets, such as improving meal prep times or increasing customer satisfaction scores. Unlike many competitors, Onaroll emphasizes a fun and engaging approach to goal-setting, which aligns the interests of both employers and employees. The company's goal is to improve key performance metrics for businesses while reducing employee turnover, ultimately leading to better business outcomes and a strong return on investment for its clients.

Simplify's Take

What believers are saying

• Gamification in employee engagement apps boosts user engagement and retention rates.
• AI-driven analytics can enhance personalized employee feedback in Onaroll's app.
• Hybrid work models increase demand for Onaroll's digital engagement tools.

What critics are saying

• Competition from HR tech giants like Workday and SAP SuccessFactors is increasing.
• Employees may feel gamification trivializes work or adds pressure.
• Data privacy concerns may arise over performance data collection and usage.

What makes Onaroll unique

• Onaroll focuses on rewarding shift workers in the fast-paced food service industry.
• The app aligns employer and employee interests through goal setting and rewards.
• Onaroll offers gift cards to over 500 brands as employee incentives.

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Funding

Total Funding

$19.5M

Meets

Industry Average

Funded Over

2 Rounds

Notable Investors:

Bessemer Venture PartnersFounders Fund

Notable Investors:

Bessemer Venture PartnersFounders Fund

$12,000,000

Series A

Sep 2022

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.

Series A Funding Comparison

Below Average

Industry standards

Ind Avg. $15M

$3.7M

$5M

$8.2M

$12M

$15M

$100M

View all funding stages