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Parafin provides embedded financing for online platforms and their merchant partners, offering a white-label financing infrastructure. It handles underwriting, funding, servicing, compliance, and support so platforms can offer capital to merchants under their own brand. The financing uses a merchant’s sales history with no interest, late fees, or credit checks; repayments are automated and vary with sales, with funds available in as little as one business day, and loans issued by Celtic Bank. Parafin differentiates itself with a full-service, white-label approach and partnerships with major platforms like Amazon, MindBody, and DoorDash, aiming to help platforms grow revenue and strengthen merchant loyalty.
Industries
Enterprise Software
Fintech
Financial Services
Company Size
51-200
Company Stage
Debt Financing
Total Funding
$765M
Headquarters
San Francisco, California
Founded
2020
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Total Funding
$765M
Above
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Funded Over
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Parafin has secured a $300 million forward-flow agreement with a New York-based alternative asset manager to expand its small business lending capacity. Under the deal, up to $300 million of loans originated through Parafin's platform will be sold into a rated financing vehicle. The agreement follows recent funding partnerships with Goldman Sachs, EverBank, and First Citizens. Parafin has now financed over 50,000 businesses through its embedded financial products, which include working capital, buy now, pay later, and business credit cards. The company embeds financing directly into software platforms and marketplaces, allowing small businesses to access capital through their existing workflows. Platform partners include Amazon, Walmart, DoorDash, and Gusto. Founded in 2020, Parafin is backed by Ribbit Capital, Thrive Capital, GIC, Notable Capital, and Redpoint Ventures.
CPI nabs issuing tech and other digital transactions news briefs from 6/25/26. * Payment card issuer CPI Card Group Inc. said it has acquired instant-issuance technology from HID Global Corp. The all-cash deal closed June 23, CPI said, though price and other terms were not announced. * Affirm Holdings Inc. said retailer Backcountry will add Affirm as a payment method on Backcountry.com and its other sites. * Mastercard Inc., along with the processor Worldline and the financial-services provider Crédit Agricole, announced they have processed the first commercial agentic-commerce transaction to occur in France. * Visa Inc. has signed on to a two-year sponsorship of the Evolution Championship Series, or Evo for short, a tournament for computer gamers. The partnership starts with Evo Las Vegas on Friday. * Payments-technology provider Parafin said it has launched the Spend Card, a credit card for use by small businesses. Its partners are the processor 360 Payments and Nav, a financial-services provider. * Payments provider Airwallex said it raised $320 million in a Series H funding round, valuing the company at $11 billion, a $3-billion increase since December. * Float Financial, a Toronto-based company offering corporate cards and payments services, received $85 million Canadian ($60 million U.S.) in an all-equity Series C round led by Inovia Capital.
Parafin, a financial infrastructure company, has launched the Spend Card, a fully managed business credit card programme that platforms can deploy in weeks. 360 Payments is already live, with Nav launching soon. Unlike traditional business cards requiring personal credit checks, the Spend Card is a revolving line of credit with limits based on business performance, offering flexible repayment without personal guarantees. Parafin handles programme management, capital and operations, enabling platforms to launch without directly partnering with banks. The card runs on infrastructure from Column N.A. and Visa. Parafin has already extended over $25 billion in offers across platforms including Amazon, Walmart and DoorDash, serving hundreds of thousands of small businesses. The Spend Card joins Parafin's existing embedded financing products serving over 50,000 small businesses.
Parafin launches Spend business credit card. SAN FRANCISCO - Parafin, a financial infrastructure company that provides platforms with embedded financial products for their small businesses, has launched Spend Card, a fully managed business credit card program that small businesses want and platforms can offer without directly partnering with or becoming a bank. The launch expands Parafin's embedded financing product suite, which already powers financial products for over 50,000 small businesses across leading platforms. 360 Payments, an integrated payments provider, is already live, and Nav, one of the largest financial hubs for small businesses, is launching soon, with additional leaders in the small business ecosystem to be announced. Spend runs on infrastructure powered by Column N.A. and Visa. Column provides the underlying banking services, including card issuance, and Visa enables global card acceptance. Discover more Geographic Reference Technology News Dictionaries & Encyclopedias Small businesses depend on credit every day to manage cash flow. They often experience constraints due to buying inventory in advance, experiencing slow sales after the holidays, and many other factors. Yet traditional business credit cards rely on personal credit checks, rigid underwriting, and compounding interest, often forcing owners to rely on personal cards and take on personal financial risk just to run their business. The Spend Card changes that. Unlike charge cards that require the balance to be paid off in full each month, it's a true revolving line of credit, with credit limits tied to actual business performance, flexible ways to pay, and no personal credit checks or guarantees. With the Spend Card, platforms can attract and retain small businesses by offering revolving credit alongside their existing financial services, a more compelling proposition than debit alone, while deepening customer relationships and generating a new revenue stream. Parafin handles everything from program management and capital to credit operations and support. Platforms that want to offer better financial tools face a difficult choice: build the infrastructure themselves or go without. Parafin closes that gap, enabling platforms to launch in weeks without directly partnering with or becoming a bank. "Credit isn't optional for a small business," said Sahill Poddar, co-founder and CEO of Parafin. "It's the lifeline that enables daily operations. Owners make tradeoffs every day to keep their business afloat. Now platforms can offer their customers access to reliable, flexible credit that works with their business, not against it." "Small businesses need reliable access to credit, but traditional business cards make it too hard to qualify," said Anita Gibbs, Chief Operating Officer at 360 Payments. "Spend gives our customers a revolving credit card based on their business performance, not their personal credit score. Working with Parafin has been phenomenal. They did the heavy lifting and made it simple for our team."
Parafin lands a Goldman Sachs credit facility to embed lending inside Amazon, DoorDash, and Walmart. The Forbes Fintech 50 company has funded 50,000+ businesses through platforms they already use. Most borrowers come back for more. June 17, 2026 - 11:40 pm Tl;dr. Parafin secured a Goldman Sachs-led credit facility to scale embedded small business lending through Amazon, DoorDash, Walmart, and TikTok Shop. Parafin, an embedded financial infrastructure company on the 2026 Forbes Fintech 50 list, has secured a new credit facility led by Goldman Sachs alongside One William Street Capital Management. The facility will expand access to embedded lending for small businesses through platforms including Amazon, DoorDash, Gusto, TikTok Shop, and Walmart. The company's model is straightforward. Instead of applying to a bank, a small business selling on Amazon or delivering through DoorDash gets financing offers built into the platform it already uses. The capital helps with cash flow, growth investment, and day-to-day operations. Parafin handles the underwriting, servicing, compliance, and customer support behind the scenes. The numbers show the model works. Parafin has funded more than 50,000 businesses to date and extended over $35 billion in offers across the US and Canada. The majority of fundings go to repeat borrowers, a signal that the product solves a recurring need rather than a one-time problem. "Small businesses increasingly expect financial products to be built into the software and platforms they already use to run their businesses," said CEO Sahill Poddar. "Embedded lending is becoming a critical part of how businesses access capital." The Goldman Sachs facility builds on a recent warehouse credit expansion with Silicon Valley Bank, EverBank, and Trinity Capital. The additional capacity supports financing products that help businesses manage cash flow and invest in growth. Parafin was founded in 2020 by Poddar, Vineet Goel, and Ralph Furman, and is backed by Ribbit Capital, Thrive Capital, GIC, Notable Capital, and Redpoint Ventures. The deal reflects a broader shift in how small businesses access capital. Traditional bank lending requires separate applications, credit checks, and weeks of processing. Embedded lending companies like Capchase have shown that financing built into existing workflows converts better and retains borrowers longer. Parafin applies the same logic at the small business level, where the platform is not Salesforce but Amazon or DoorDash. The repeat borrower rate is the metric that matters most. It means the product is not just accessible but useful enough that businesses return. For Goldman Sachs, the credit facility is a way to deploy capital into a lending channel that traditional bank branches cannot reach. For the fintech infrastructure market, Parafin's growth confirms that the platforms where businesses already operate are becoming the default distribution channel for financial products.
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Industries
Enterprise Software
Fintech
Financial Services
Company Size
51-200
Company Stage
Debt Financing
Total Funding
$765M
Headquarters
San Francisco, California
Founded
2020
Find jobs on Simplify and start your career today