Parafin has raised $100 million in a Series C round at a $750 million valuation, led by Notable Capital with participation from Redpoint Ventures and existing investors. The company focuses on embedded financial services for small businesses on digital platforms like Amazon and DoorDash. Since its Series B in September 2022, Parafin has grown volumes by 400% and aims for profitability in six months. The funding will help scale products, expand geographies, and deepen partnerships.

The B2B payments landscape is at a pivotal juncture as 2025 approaches.On one hand, the imperative to digitize and integrate payment processes has never been more pressing. On the other, legacy systems and entrenched processes pose significant obstacles, creating a delicate balancing act for businesses striving to modernize.Understanding these dueling imperatives is key to navigating the future of B2B payments, as organizations grapple with how to innovate without compromising existing workflows.Success may depend on embracing a strategic approach that balances the need for innovation with the realities of legacy infrastructure. By tackling modernization incrementally, leveraging partnerships and fostering a culture that champions change, businesses can work to chart a path forward that helps ensure both operational excellence and future readiness.After all, it wouldn’t be a B2B new year without something old and something new.The Digitization and Integration of B2B Payment ProcessesThe digital transformation of payment processes offers unparalleled opportunities for efficiency. Manual processes, still prevalent in many B2B transactions, are fraught with delays and errors. Digitized systems, by contrast, enable real-time payments, automated reconciliation, and streamlined approvals, reducing operational friction and enhancing cash flow visibility.There are two sides to any commercial transaction. Within B2B, buyers and suppliers find one another and agree on terms, funds flow, and accounts payable and receivable departments interact