Partnerize

Partnerize

Partnership automation for B2B2C brands

About

Partnerize provides partnership automation solutions primarily for B2B2C brands in the digital and affiliate marketing sectors. Their platform allows brands to discover, recruit, optimize, and manage partnerships effectively. The pay-for-outcome business model means clients only pay for successful conversions and engagements, which helps them maximize marketing ROI while reducing upfront costs. The platform also includes essential features like payment processing, brand safety, and fraud prevention, making it a comprehensive solution for managing partnerships. Partnerize caters to a wide range of clients, from large enterprises to smaller businesses, assisting them in turning partnership channels into profit centers. Revenue is generated through subscription fees and performance-based commissions, aligning the company's success with that of its clients.

Company Stage

Growth Equity (Venture Capital)

Employees

201-500

Industries

Fintech, Cybersecurity

Total Funding

$85.1M

Headquarters

Newcastle upon Tyne, United Kingdom

Founded

2010


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Simplify's Take

What believers are saying

  • AI-driven analytics enhance partner performance prediction and optimization capabilities.
  • Integration of influencer management tools opens new opportunities in affiliate marketing.
  • Subscription-based revenue model attracts clients seeking predictable costs.

What critics are saying

  • Emerging competitors with advanced AI analytics threaten Partnerize's market position.
  • BrandVerity acquisition may cause integration challenges affecting service delivery.
  • Pay-for-outcome model exposes financial risks if client conversions are low.

What makes Partnerize unique

  • Partnerize offers a comprehensive platform for partnership automation and affiliate marketing.
  • The pay-for-outcome model aligns client success with Partnerize's revenue generation.
  • Recent acquisition of BrandVerity enhances brand safety and compliance features.

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Growth & Insights
Headcount

6 month growth

2%

1 year growth

2%

2 year growth

3%

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