Partnerize

Partnerize

Partnership automation for B2B2C brands

About Partnerize

Simplify's Rating
Why Partnerize is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Rating Differentiation

Industries

Fintech

Cybersecurity

Company Size

201-500

Company Stage

Growth Equity (Venture Capital)

Total Funding

$85.1M

Headquarters

Newcastle upon Tyne, United Kingdom

Founded

2010

Overview

Partnerize provides partnership automation solutions primarily for B2B2C brands in the digital and affiliate marketing sectors. Their platform allows brands to discover, recruit, optimize, and manage partnerships effectively. It operates on a pay-for-outcome model, meaning clients only pay for successful conversions and engagements, which helps brands maximize their marketing return on investment while reducing upfront costs. The platform also includes essential features like payment processing, brand safety, and fraud prevention, making it a comprehensive tool for managing partnerships. Partnerize caters to a wide range of clients, from large enterprises to smaller businesses, assisting them in turning their partnership channels into profit centers. The company earns revenue through subscription fees and performance-based commissions, aligning its success with that of its clients.

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Simplify's Take

What believers are saying

  • AI-driven analytics can enhance Partnerize's partner performance optimization capabilities.
  • The rise of influencer marketing presents expansion opportunities for Partnerize.
  • Growing data privacy demands align with Partnerize's focus on brand safety and compliance.

What critics are saying

  • Emerging partnership automation platforms increase competition for Partnerize.
  • Rapid digital marketing evolution may require significant R&D investment for Partnerize.
  • Economic downturns could reduce marketing budgets, impacting Partnerize's revenue.

What makes Partnerize unique

  • Partnerize offers a pay-for-outcome model, minimizing upfront costs for clients.
  • The platform includes comprehensive features for payment processing and fraud prevention.
  • Partnerize's acquisition of BrandVerity enhances its brand safety and compliance capabilities.

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Funding

Total Funding

$85.1M

Below

Industry Average

Funded Over

6 Rounds

Growth Equity VC funding comparison data is currently unavailable. We're working to provide this information soon!
Growth Equity VC Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Paid Vacation

Paid Sick Leave

Paid Holidays

Sabbatical Leave

Hybrid Work Options

Stock Options

Company Equity

401(k) Retirement Plan

401(k) Company Match

Performance Bonus

Profit Sharing

Employee Stock Purchase Plan

Relocation Assistance

Employee Referral Bonus

Student Loan Assistance

Parental Leave

Family Planning Benefits

Fertility Treatment Support

Adoption Assistance

Childcare Support

Elder Care Support

Pet Insurance

Bereavement Leave

Professional Development Budget

Conference Attendance Budget

Training Programs

Tuition Reimbursement

Professional Certification Support

Mentorship Program

Wellness Program

Mental Health Support

Gym Membership

Commuter Benefits

Meal Benefits

Phone/Internet Stipend

Home Office Stipend

Legal Services

Employee Discounts

Company Social Events

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Insider Media
Jun 21st, 2023
Partnership marketing platform lands investment

Partnerize, the Newcastle-headquartered partner marketing platform used by global brands including HP, Nike and British Airways, has secured a $9m (£6.9m) investment which values the…

SalesTechStar
May 27th, 2020
Partnerize Acquires BrandVerity to Bring Brand Safety and Compliance Protection to its Partnership Automation Platform

Partnerize, the leading provider of partnership automation solutions for global brands, has announced the acquisition of BrandVerity

GeekWire
May 8th, 2020
Seattle brand protection startup BrandVerity acquired by Partnerize

BrandVerity, the Seattle-based startup whose paid search and affiliate monitoring tools help protect brands and their online marketing campaigns from such things as trademark infringement, has been…

MarTech Series
May 1st, 2020
MarTech Acquisition: Partnerize Acquires BrandVerity to Tighten Brand Safety Standards for Brand Partners

COVID-19 hasn’t stopped the Marketing Technology leaders from losing touch with their vision and ambitions. In a major martech acquisition deal, paid search and website compliance platform BrandVerity has been sold to Partnerize, a renowned Partner Management Platform. BrandVerity provides website brand safety analytics to maximize CTRs and minimize CPCs by identifying and removing harmful ads from appearing on your most popular branded keywords. By acquiring BrandVerity, Partnerize is expected to amp its partner management platform to protect any affiliate channel from abuse by policing and taking down unauthorized ads.

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