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Overview
Partnerize provides a platform that automates partnerships for B2B2C brands. It helps brands discover, recruit, optimize, and manage affiliate and partner programs, using a pay-for-outcome model so clients only pay for successful conversions. The product includes features for payment processing, brand safety, and fraud prevention, making it a single solution for managing partnerships. Compared with competitors, Partnerize emphasizes an end-to-end, performance-based approach with built-in security and payments, helping brands maximize ROI and minimize upfront costs. Its goal is to turn partnership channels into profit centers by aligning Partnerize's success with that of its clients through subscriptions and performance-based commissions.
About Partnerize
Industries
Data & Analytics
Enterprise Software
Cybersecurity
Company Size
201-500
Company Stage
Growth Equity (Venture Capital)
Total Funding
$89.5M
Headquarters
Newcastle upon Tyne, United Kingdom
Founded
2010
Simplify's Take
What believers are saying
- Serves major global brands including HP, Nike, and British Airways with proven market validation.
- Recent $9 million investment and $65.7 million revenue demonstrate strong investor confidence and growth trajectory.
- Lighthouse Program with Adobe, HubSpot, Marriott establishes industry standards for AI-driven attribution and compensation.
What critics are saying
- Impact.com's larger network effects and Adobe Commerce integration erode mid-market client base within 12 months.
- Everflow's aggressive pricing forces margin compression on subscription fees for B2B2C clients.
- Konnecto integration delays expose market share loss to faster-deploying competitors like Rewardful in SMB segment.
What makes Partnerize unique
- Only fully integrated platform combining discovery, recruitment, optimization, payment, brand safety, and fraud prevention.
- AI-powered Lighthouse Program measures and compensates influence in zero-click, AI-mediated commerce environments.
- Konnecto acquisition adds predictive fraud scoring, competitive intelligence, and advanced partner discovery capabilities.
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Funding
Total Funding
$89.5M
Below
Industry Average
Funded Over
6 Rounds
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
Paid Sick Leave
Paid Holidays
Sabbatical Leave
Hybrid Work Options
Stock Options
Company Equity
401(k) Retirement Plan
401(k) Company Match
Performance Bonus
Profit Sharing
Employee Stock Purchase Plan
Relocation Assistance
Employee Referral Bonus
Student Loan Assistance
Parental Leave
Family Planning Benefits
Fertility Treatment Support
Adoption Assistance
Childcare Support
Elder Care Support
Pet Insurance
Bereavement Leave
Professional Development Budget
Conference Attendance Budget
Training Programs
Tuition Reimbursement
Professional Certification Support
Mentorship Program
Wellness Program
Mental Health Support
Gym Membership
Commuter Benefits
Meal Benefits
Phone/Internet Stipend
Home Office Stipend
Legal Services
Employee Discounts
Company Social Events
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%Partnerize has acquired Konnecto, an AI-driven disruptor in affiliate marketing technology, to enhance its partnership automation platform. This acquisition aims to drive innovation and growth in the partnership channel by integrating Konnecto's AI capabilities. Clients will benefit from advanced partner discovery, AI-powered insights, competitive intelligence, predictive fraud scoring, and robust clickstream measurement. Initial features from this integration are expected to launch soon.
Partnerize, the Newcastle-headquartered partner marketing platform used by global brands including HP, Nike and British Airways, has secured a $9m (£6.9m) investment which values the…
Partnerize, the leading provider of partnership automation solutions for global brands, has announced the acquisition of BrandVerity
BrandVerity, the Seattle-based startup whose paid search and affiliate monitoring tools help protect brands and their online marketing campaigns from such things as trademark infringement, has been…
COVID-19 hasn’t stopped the Marketing Technology leaders from losing touch with their vision and ambitions. In a major martech acquisition deal, paid search and website compliance platform BrandVerity has been sold to Partnerize, a renowned Partner Management Platform. BrandVerity provides website brand safety analytics to maximize CTRs and minimize CPCs by identifying and removing harmful ads from appearing on your most popular branded keywords. By acquiring BrandVerity, Partnerize is expected to amp its partner management platform to protect any affiliate channel from abuse by policing and taking down unauthorized ads.
Partnerize is Hiring for 12 Jobs on Simplify!
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About Partnerize
Industries
Data & Analytics
Enterprise Software
Cybersecurity
Company Size
201-500
Company Stage
Growth Equity (Venture Capital)
Total Funding
$89.5M
Headquarters
Newcastle upon Tyne, United Kingdom
Founded
2010
Partnerize is Hiring for 12 Jobs on Simplify!
Find jobs on Simplify and start your career today