Overview

Placements.io focuses on revenue and billing management for media companies and e-commerce businesses through a Software-as-a-Service (SaaS) platform. This platform integrates various systems, allowing clients to manage billing, invoicing, and payments with ease, while providing real-time visibility into operations. Unlike competitors, Placements.io emphasizes customer satisfaction and innovation, supported by its innovation lab, ioLab, which develops new features. The company's goal is to help clients efficiently scale their advertising operations in the evolving digital landscape.

Simplify's Take

What believers are saying

• Partnerships with Vistar Media and Compulse expand Placements.io's retail media capabilities.
• Recognition as a top B2B tech company highlights strong market position and growth potential.
• Winning The Drum's 2024 award underscores leadership in the ad tech industry.

What critics are saying

• Emerging ad tech startups could threaten Placements.io's market share with innovative solutions.
• AI-driven advertising platforms may outpace Placements.io's current technology offerings.
• Data privacy regulations like GDPR could impose additional compliance costs and challenges.

What makes Placements.io unique

• Placements.io integrates ad sales, billing, and inventory into a single cohesive platform.
• The company offers real-time visibility and seamless multi-channel order management.
• Placements.io's ioLab focuses on innovation and smooth client migration processes.

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Funding

Total Funding

$4.9M

Below

Industry Average

Funded Over

2 Rounds

$3,800,000

Series A

Feb 2018

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.

Series A Funding Comparison

Below Average

Industry standards

Ind Avg. $15M

$3.7M

$3.8M

$5M

$8.2M

$15M

$30M

View all funding stages