Plusgrade

Plusgrade

Technology platform for travel upgrade monetization

About Plusgrade

Simplify's Rating
Why Plusgrade is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

501-1,000

Company Stage

Grant

Total Funding

$155.7M

Headquarters

New York City, New York

Founded

2009

Overview

Plusgrade provides an upgrade platform for airlines, cruise lines, and other travel providers to sell seat, cabin, or experience upgrades to passengers. The platform integrates with a partner’s existing booking and operations systems, allowing travelers to bid for or pay fixed prices for upgrades. Plusgrade earns a percentage of the revenue generated from these upgrades. The company differentiates itself by being a market leader with multiple awards, such as the Deloitte Technology Leadership award, and by building strong partnerships and a scalable technology platform that focuses on high-margin ancillary revenue. Its goal is to help travel companies increase ancillary revenue while improving passenger satisfaction through better upgrade options.

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Simplify's Take

What believers are saying

  • Generated over $5 billion in partner revenue by 2025 through upgrades.
  • Acquired Oaky to dominate hotel ancillary sales with integrated upsells.
  • Partnered with Eurostar and Atlantis Dubai for rail and hospitality expansion.

What critics are saying

  • Odynn's February 2026 funding enables banks to bypass Plusgrade via white-label.
  • Amadeus controls GDS infrastructure and integrates Plusgrade for 40+ airlines.
  • AI commoditization erodes pricing moat as airlines replicate internally within 12-24 months.

What makes Plusgrade unique

  • Plusgrade holds 65%+ market share in third-party airline upgrade solutions.
  • Proprietary ML models predict winning bids using billions of data points.
  • Launched Cross-Airline Upgrades in August 2025 for multi-carrier fulfillment.

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Funding

Total Funding

$155.7M

Above

Industry Average

Funded Over

2 Rounds

Grant funding comparison data is currently unavailable. We're working to provide this information soon!
Grant Funding Comparison
Coming Soon

Benefits

401(k) Company Match

Health Insurance

Unlimited Paid Time Off

Home Office Stipend

Remote Work Options

Parental Leave

Wellness Program

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

39%
The SaaS News
Feb 20th, 2026
Odynn Raises $9.5M Seed Round

Odynn raises $9.5M Seed Round. by Kay Aloha Villamor in Seed Round February 20th, 2026 Odynn, a New York-based AI-powered platform enabling banks and fintechs to launch personalized travel and loyalty programs, has raised $9.5 million in Seed funding. The round was led by Bonfire Ventures and co-led by Fiat Ventures. Bonfire Ventures is a Los Angeles-based venture capital firm focused exclusively on early-stage B2B software companies. The firm manages over $1 billion in assets across its funds and primarily invests at the seed stage, typically serving as lead investor. Fiat Ventures is a venture capital firm specializing in early-stage fintech and fintech-adjacent startups. Based in San Francisco, the firm is actively investing out of its second fund, which focuses on financial democratization, embedded finance, and agentic AI. Odynn Use of Funds The company will use the funding to accelerate go-to-market efforts, expand engineering and data science teams, and deepen integrations with card networks and loyalty programs. About Odynn Led by CEO John Taylor Garner, Odynn is a fully modular, AI-powered platform that helps fintechs, banks, card issuers, and travel companies launch embedded travel, loyalty, and rewards programs. Its white-label solution and APIs are designed to drive cardholder engagement while unlocking new revenue streams. Headquartered in New York, Odynn has partnered with Wildfire, Plusgrade, and Duffel. The company serves major customers, including ANZ Bank, Flight Centre, Bilt Rewards, Curve, Loop, and Fasten Rewards. Funding Details Company: Odynn, Corp Raised: $9.5M Round: Seed Funding Date: February 2026 Lead Investor: Bonfire Ventures Additional Investors: Fiat Ventures

PR Newswire
Oct 6th, 2025
Plusgrade Acquires Oaky, Enhances Hotel Sales

Plusgrade has acquired Oaky, strengthening its position as a global leader in ancillary sales within the hotel sector. The merger combines two proven solutions to offer the most powerful ancillary sales experience in hospitality, enhancing capabilities throughout the guest experience with results-oriented solutions.

10 Minutes News for Hoteliers
May 7th, 2025
Plusgrade and Atlantis Dubai Partner to Enhance Guest Experiences with Seamless Upgrade Solutions

Seamless integration: Plusgrade's enterprise upselling platform integrates with Atlantis Dubai's systems to automate and personalize upsell offers.

PR Newswire
Feb 25th, 2025
Plusgrade, Capital One Y Jetblue Se Asocian Para Lanzar Nuevo Programa De Transferencia De Recompensas

Con la tecnología de intercambio de fidelidad líder en la industria de Plusgrade, esta asociación ofrece a los titulares de tarjetas una manera sencilla y sin inconvenientes de convertir sus recompensas en viajes.Los titulares de tarjetas Capital One miles ahora pueden transferir sin inconvenientes sus recompensas a puntos JetBlue TrueBlue para desbloquear experiencias de viaje inolvidables.El programa de intercambio ampliado satisface la creciente demanda de los consumidores de recompensas de viaje flexibles, lo que fortalece el compromiso de Capital One y JetBlue.MONTREAL, 25 de febrero de 2025 /PRNewswire/ -- Plusgrade, líder mundial en soluciones de ingresos complementarios, está ampliando su asociación con Capital One para lanzar un nuevo programa de transferencia de recompensas con JetBlue Airways. Los titulares de tarjetas de Capital One pueden reanudar la conversión sin inconvenientes de sus recompensas en puntos JetBlue TrueBlue, lo que les permitirá acceder a más formas de canjear sus gastos diarios por viajes. Esto marca una expansión de la relación de Plusgrade con Capital One, que ya incluye múltiples intercambios de recompensas, lo que mejora aún más la flexibilidad para sus clientes.Plusgrade LogoTransformando la lealtad con transferencias sin inconvenientesA medida que los viajeros buscan más flexibilidad con sus recompensas, esta asociación ofrece a los titulares de tarjetas Capital One más formas de utilizarlas. Ahora pueden agregarlas a su saldo JetBlue TrueBlue para reservar vuelos, paquetes de vacaciones y otros beneficios de viaje."Las instituciones financieras de hoy deben ofrecer más que solo recompensas: necesitan crear conexiones significativas con sus clientes", dijo Ken Harris, fundador y consejero delegado de Plusgrade. "En Plusgrade, nos dedicamos a ayudar a los viajeros a aprovechar al máximo sus recompensas al tiempo que generamos ingresos adicionales para nuestros socios. Al ampliar nuestra asociación con Capital One, estamos haciendo que sea más fácil que nunca para sus clientes convertir sus recompensas en experiencias de viaje inolvidables".Una tendencia en alza: más formas de canjear recompensas por viajesUn estudio de Plusgrade de 2024 a más de 1.200 miembros de programas de fidelidad de Norteamérica destaca la demanda de transferencias de recompensas flexibles

Travel And Tour World
Feb 18th, 2025
Eurostar & Plusgrade Partner to Elevate Rail Travel in Europe: Premium Upgrade Now Available in the UK, France, Belgium & the Netherlands

The global travel industry is witnessing yet another shift toward enhanced passenger experiences, as Plusgrade and Eurostar have joined forces to introduce a dynamic bidding system for premium upgrades.

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