Recess raises $30 million series B round, adds kyle Thomas from C4. Recess Drinks has closed a $30 million series B round led by CAVU and other repeat investors, according to CEO and founder Ben Witte. Kyle Thomas, who joined C4 in 2021 and has led the growth of its sales team in beverage as Chief Commercial Officer, will be joining Witte as Recess co-CEO and President. Stay informed, stay competitive. Unlock the articles, expert interviews, and data reports that power the beer and beyond industry. Join our community and stay ahead with exclusive insights from Brewbound.

Recess Experiential Network will use retailer and audience-targeting technology to expand brands' and retailer's reach into Dollar General's local communities.LOS ANGELES, Feb. 25, 2025 /PRNewswire/ -- Recess, the leading experiential marketing platform, today announced an exclusive category partnership with Dollar General Media Network (DGMN) that will allow DGMN advertisers to utilize experiential sampling opportunities to reach Dollar General shoppers in their local communities. The new partnership will enable DGMN's brand partners to employ the Recess Experiential Network to hyper-target Dollar General customers in their everyday lives through community-driven sampling programs to build brand trust. "The best way to build brand loyalty is during lifestyle moments, not when you're doing a routine stock-up at the store," says Jack Shannon, CEO and co-founder of Recess. "When you're out of that checklist-driven shopping mindset, and in the community at an event, you're more open to trying new things, especially when you're given a sample. There's something compelling about discovering new products in your everyday life from people you trust."