Recess Experiential Network will use retailer and audience-targeting technology to expand brands' and retailer's reach into Dollar General's local communities.LOS ANGELES, Feb. 25, 2025 /PRNewswire/ -- Recess, the leading experiential marketing platform, today announced an exclusive category partnership with Dollar General Media Network (DGMN) that will allow DGMN advertisers to utilize experiential sampling opportunities to reach Dollar General shoppers in their local communities. The new partnership will enable DGMN's brand partners to employ the Recess Experiential Network to hyper-target Dollar General customers in their everyday lives through community-driven sampling programs to build brand trust. "The best way to build brand loyalty is during lifestyle moments, not when you're doing a routine stock-up at the store," says Jack Shannon, CEO and co-founder of Recess. "When you're out of that checklist-driven shopping mindset, and in the community at an event, you're more open to trying new things, especially when you're given a sample. There's something compelling about discovering new products in your everyday life from people you trust."

Recess is transforming the experiential marketplace by enabling CPG brands to be more targeted, efficient and measurable with their field marketing spend. .