Rinsed

Rinsed

CRM for car wash membership growth

About Rinsed

Simplify's Rating
Why Rinsed is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Automotive & Transportation

Enterprise Software

Company Size

51-200

Company Stage

Series B

Total Funding

$38.1M

Headquarters

New York City, New York

Founded

2019

Overview

Rinsed is a CRM platform built specifically for car wash businesses to grow memberships, cut customer churn, and boost engagement. It works by integrating with existing POS systems and automating personalized communications and workflows to manage memberships and drive subscription revenue. The product combines membership management, automation, and customer engagement tools in one system, designed to fit a range of car wash operators from small shops to large chains. A key differentiator is its industry focus plus the acquisition of Ignite Wash, which enhances car wash sales capabilities and strengthens its value proposition. The main goal is to help car wash operators grow recurring revenue, improve customer loyalty, and streamline operations with a single, integrated solution.

Significant Headcount Growth
YC Company
Simplify Jobs

Simplify's Take

What believers are saying

  • Gamified loyalty mechanics with customizable points drive repeat visits and referrals.
  • Self-serve member portals reduce support overhead while improving customer satisfaction.
  • Fleet and family plan management captures fragmented household and commercial segments.

What critics are saying

  • FlexWash bundles CRM with POS at zero commission, eroding Rinsed's pricing power.
  • NCS National Carwash Solutions launched integrated CRM in Q1 2026 within supply ecosystem.
  • AutoWash CRM v2.0 demonstrates 25% higher retention via superior AI churn prediction.

What makes Rinsed unique

  • Ignite Wash acquisition integrates real-time sales monitoring with membership CRM workflows.
  • Progressive web app enables push notifications without app store friction or inbox fatigue.
  • Dunning automation and downsell offers at cancellation combat involuntary churn systematically.

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Funding

Total Funding

$38.1M

Below

Industry Average

Funded Over

3 Rounds

Notable Investors:
Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

Stock Options

Growth & Insights and Company News

Headcount

6 month growth

8%

1 year growth

14%

2 year growth

14%
CityBiz
May 8th, 2024
Rinsed Acquires Ignite to Boost Sales

Rinsed, a leading car wash CRM platform, has acquired Ignite Wash, a platform enhancing sales interactions at car washes. This acquisition aims to improve customer engagement and increase revenue by providing tools for real-time performance monitoring and sales management. Ignite's integration will help Rinsed expand its services, ensuring consistent and excellent customer experiences at car washes.

Professional Carwashing & Detailing
May 7th, 2024
Rinsed Acquires Ignite Wash, Boosts CRM

Rinsed has acquired the carwash salesperson platform Ignite Wash, aiming to enhance customer interactions and increase revenue for carwash operators. Ignite Wash provides tools for real-time monitoring and management of sales interactions, which can significantly boost sales conversion rates. This acquisition will integrate Ignite's capabilities into Rinsed's CRM platform, which currently serves over 7.5 million members across 2,600 carwashes.

PR Newswire
Apr 25th, 2023
Rinsed, The Car Wash CRM, announces $20 million in Series B financing from VMG Technology

/PRNewswire/ -- Rinsed, The Car Wash CRM, today announced a $20 million Series B investment from VMG Technology. Rinsed helps car washes of all sizes delight...

FinSMEs
May 6th, 2022
Rinsed Raises $12M In Series A Funding

Rinsed, a New York-based provider of a car wash CRM system, raised $12M in Series A funding. The round was led by Bedrock Capital and Founders Fund. Eric Stromberg, co-founder and Managing Partner of Bedrock Capital, will be joining the board as part of this transaction. The company intends to use the funds continue growing its [] The post Rinsed Raises $12M in Series A Funding appeared first on FinSMEs.

PR Newswire
May 2nd, 2022
Rinsed, The Car Wash Crm, Announces $12 Million In Series A Financing From Bedrock Capital And Founders Fund

NEW YORK, May 2, 2022 /PRNewswire/ -- Rinsed, the car wash CRM, today announced it raised $12 million in Series A financing from Bedrock Capital and Founders Fund. Rinsed helps car washes of all sizes delight their customers and grow their subscription revenue with easy-to-use customer...

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