Overview
Rinsed is a CRM platform built specifically for car wash businesses to grow memberships, cut customer churn, and boost engagement. It works by integrating with existing POS systems and automating personalized communications and workflows to manage memberships and drive subscription revenue. The product combines membership management, automation, and customer engagement tools in one system, designed to fit a range of car wash operators from small shops to large chains. A key differentiator is its industry focus plus the acquisition of Ignite Wash, which enhances car wash sales capabilities and strengthens its value proposition. The main goal is to help car wash operators grow recurring revenue, improve customer loyalty, and streamline operations with a single, integrated solution.
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Simplify's take
What believers are saying
- Tiger Fuel used Rinsed with Paytronix on February 10, 2026, expanding cross-brand loyalty.
- Rinsed reported memberships at 71% of same-store revenue in Q3 2026, up from 66%.
- NXT Wash partnership launched February 24, 2026, widening distribution through embedded POS workflows.
What critics are saying
- Q3 2026 retail revenue fell 9.6%; operator budgets tighten as retail wash demand shrinks.
- Average monthly churn hit 7.8% in Q3 2026, driven by credit-card failures and cancellations.
- Large POS vendors or vertically integrated chains can bundle CRM, eroding Rinsed's moat by 2027.
What makes Rinsed unique
- Built specifically for car washes; Rinsed tied directly into POS and driveway workflows.
- October 2026 report spans 3,000+ locations, giving Rinsed proprietary industry benchmarking power.
- Salespath and NXT Wash integration unifies selling, payment, queueing, and CRM in one tablet.
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Funding
Industry standards