Rooser

Rooser

24/7 online platform for seafood trading

Overview

Rooser.eu operates a digital marketplace that connects buyers and sellers in the global seafood industry. It lists a wide range of seafood products—from haddock and cod to langoustine and scallops—and enables real-time, 24/7 trading where buyers can browse stock, negotiate prices, and place orders. Sellers can post stock and offers to all buyers, creating price transparency and broad exposure. Transactions are charged a per-trade fee, and the platform emphasizes quality assurance by aligning the product received with what was ordered, helping reduce market volatility and waste. Compared to traditional seafood trading, Rooser.eu focuses on removing guesswork and delays, delivering a transparent, continuous marketplace for seafood. The company's goal is to streamline seafood trading, ensure timely payments, and minimize waste by improving visibility, trust, and efficiency in the supply chain.

Significant Headcount Growth

About Rooser

Simplify's Rating
Why Rooser is rated
D-
Rated D- on Competitive Edge
Rated D- on Growth Potential
Rated D- on Differentiation

Industries

Food & Agriculture

Enterprise Software

Fintech

Company Size

1-10

Company Stage

Series A

Total Funding

$26M

Headquarters

Edinburgh, United Kingdom

Founded

2019

Simplify Jobs

Simplify's Take

What believers are saying

  • Raised $23M Series A in April 2022 from Index Ventures, GV, and Point Nine.
  • Expanded to 13 European countries by 2022, with France at 95% of sales.
  • Seven-day payment option improves supplier cash flow significantly.

What critics are saying

  • Rooser Limited entered liquidation in 2026, forcing asset sale and terminating operations.
  • Ex-Rooser founders' Orca captures European customers using insider supply chain knowledge.
  • Hilco auctions IP to regional wholesalers, diluting Rooser brand in 3-9 months.

What makes Rooser unique

  • Rooser offers Sea.Store for suppliers to manage stocks and create personalized online stores.
  • Platform enables real-time negotiation, logistics, and claims in one integrated system.
  • Live Market feature launched recently enhances 24/7 seafood trading capabilities.

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Funding

Total Funding

$26M

Above

Industry Average

Funded Over

2 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$23M
Rooser
$30M
Kalshi

Benefits

Stock Options

Health Insurance

Life Insurance

Flexible Work Hours

Remote Work Options

Company News

Companies House
Dec 9th, 2025
ROOSER LIMITED overview - Find and update company information - GOV.UK

ROOSER LIMITED - Free company information from Companies House including registered office address, filing history, accounts, annual return, officers, charges, business activity

Rooser
Sep 20th, 2023
Introducing our new "Live Market"

Today Rooser Limited is excited to announce the launch of its new Live Market.

Webrazzi
Apr 25th, 2022
İskoçya Merkezli Rooser, Index Ventures Liderliğinde 23 Milyon Dolar Yatırım Aldı

Deniz ürünleri ticaretini dijitalleştirerek daha verimli bir hale getirmek için yola çıkan Rooser, yeni bir yatırım aldığını duyurdu. İskoçya merkezli Rooser tarafından aktarılan bilgilere göre girişi...

TechCrunch
Apr 24th, 2022
Fishy Business: Rooser Raises $23M For Its Seafood Trading Platform

The fishing market globally was worth $253 billion in 2021, and despite the controversy that swirls around the industry, that figure continues to grow. Today a startup that has built a platform to make the business of fishing more efficient and thus the process overall more traceable and less prone to waste is []

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