Rooser

Rooser

Digital marketplace for seafood trading

About Rooser

Simplify's Rating
Why Rooser is rated
B-
Rated C on Competitive Edge
Rated B on Growth Potential
Rated B on Differentiation

Industries

Food & Agriculture

Consumer Goods

Company Size

11-50

Company Stage

Series A

Total Funding

$26M

Headquarters

Edinburgh, United Kingdom

Founded

2019

Overview

Rooser.eu is a digital marketplace focused on the seafood industry, connecting buyers and sellers of various seafood products like haddock, cod, and salmon. The platform allows seafood traders, restaurants, and businesses to negotiate prices, place orders, and ensure timely payments. Rooser operates globally, providing a transparent environment where sellers can list their stock and buyers can browse and order in real time, 24/7. This approach eliminates the uncertainties often associated with seafood trading, ensuring that the quality of seafood ordered matches what is received. Rooser generates revenue by charging transaction fees and aims to reduce the significant amount of seafood that goes unsold due to market volatility and lack of transparency.

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Simplify's Take

What believers are saying

  • Increased demand for sustainable seafood enhances Rooser's traceability and transparency features.
  • EU's digital transformation focus creates expansion opportunities for Rooser.
  • Blockchain integration could boost trust and transparency on Rooser's platform.

What critics are saying

  • Brexit-related trade barriers may affect Rooser's UK-EU seafood operations.
  • Plant-based seafood alternatives could reduce demand for traditional seafood products.
  • Environmental regulations may limit availability of certain seafood species Rooser trades.

What makes Rooser unique

  • Rooser offers a 24/7 real-time trading platform for seafood buyers and sellers.
  • The platform ensures quality assurance, reducing waste by up to 35%.
  • Rooser's transparent marketplace allows for efficient price negotiation and timely payments.

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Funding

Total Funding

$26M

Above

Industry Average

Funded Over

2 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$23M
Rooser
$30M
Kalshi

Benefits

Stock Options

Health Insurance

Life Insurance

Flexible Work Hours

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

4%

1 year growth

-5%

2 year growth

2%
Rooser
Sep 20th, 2023
Introducing our new "Live Market"

Today Rooser Limited is excited to announce the launch of its new Live Market.

Webrazzi
Apr 25th, 2022
İskoçya Merkezli Rooser, Index Ventures Liderliğinde 23 Milyon Dolar Yatırım Aldı

Deniz ürünleri ticaretini dijitalleştirerek daha verimli bir hale getirmek için yola çıkan Rooser, yeni bir yatırım aldığını duyurdu. İskoçya merkezli Rooser tarafından aktarılan bilgilere göre girişi...

TechCrunch
Apr 24th, 2022
Fishy Business: Rooser Raises $23M For Its Seafood Trading Platform

The fishing market globally was worth $253 billion in 2021, and despite the controversy that swirls around the industry, that figure continues to grow. Today a startup that has built a platform to make the business of fishing more efficient and thus the process overall more traceable and less prone to waste is []

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