SoulCycle offers indoor cycling classes in candlelit studios, creating a high-energy and community-driven workout experience. Classes are led by trained instructors who use music and motivational coaching to enhance the fitness journey. The company generates revenue through class bookings, branded merchandise, and its "At Home Bike" for home workouts. SoulCycle aims to provide a unique and motivating fitness experience that fosters a strong sense of community among participants.

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SoulCycle HQ

When Evelyn Webster joined SoulCycle as the CEO in December 2020, the company was going through a rough patch.

Soul Cycle's CEO Evelyn Webster talks reviving brand perception

BY Tom Walker
New York-based boutique cycling studio operator SoulCycle has joined forces with its
parent
company Equinox to create a talent management agency, aiming to help turn their in-
house fitness
talent into wellness influencers.

Rumble accelerates US expansion with Washington launch

In a initiative to promote holistic wellness, SoulCycle is joining forces with BetterHelp to celebrate World Mental Health Day on October 10.

SoulCycle Partners with BetterHelp for World Mental Health Day

Virgin Voyages is partnering with indoor cycling company SoulCycle on a new initiative called "Seas the Ride."

Virgin Voyages Announces New Partnership With SoulCycle

To capitalize on its active Arlington neighborhood, Wagamama teamed up with SoulCycle and local run clubs, with plans to host pop-ups and fitness events through the summer.

Long-Awaited Noodle House Wagamama Finally Enters the D.C. Market Next Month

Fitness company SoulCycle facing class action lawsuit over alleged spam texts.

Fitness Company SoulCycle Facing Class Action Lawsuit Over Alleged Spam Texts

Dr. B, a telehealth platform focused on affordable, accessible healthcare, has partnered with SoulCycle and FlexIt on a new service allowing fitness enthusiasts to easily use pre-tax HSA/FSA funds for gym memberships and fitness app fees in just three hours.

SoulCycle, FlexIt Partner With Dr. B To Make Fitness More Affordable

SoulCycle, the indoor cycling gym where a 45-minute class costs $40 a session, is accused of failing to pay rent on an "abandoned" location in Downtown L.A.

Onni Group sues Equinox's SoulCycle for "abandoning" LA site

To encourage folks to put their best foot - er, pedal stroke - forward this year, Headwayservices has joined forces with SoulCycle to charge up your New Year's goals and help you stay encouraged with a workout buddy.

Charge up your 2024 goals with Fitbit and SoulCycle

FLOWN is a startup that took the idea of the sort of ‘virtual co-working’ some of us during the pandemic just have some company during lockdowns, and created a model of guided “deep work” sessions with actual coaches. Billing itself as a ‘Twitch for work’, the platform says it works best with remote-workers, of which there are now millions, of course. Last year it raised a Seed round to take the idea to the next level.It’s now partnering with iconic exercise brand SoulCycle to bring its “energizing workout” methodology to the masses.SoulCycle-led focus sessions – called “Flocks” – will be available to all SoulCycle and FLOWN members starting June 26th.One of the most recognized wellness brands globally — best known for its spin classes that border on a religious experience for some — SoulCycle is clearly tapping into a new area where charismatic ‘trainers’ can motivate a group in a new setting.FLOWN already runs 50+ live focus sessions a week, led by their own facilitators, where professionals and students work silently together, on-camera, using a technique called ‘body doubling’.If you’ve ever preferred to work in a library, cafe or co-working space alongside other human beings, you’re doing something that comes pretty naturally, and is often more motivating that working at home on your own. Indeed, during the pandemic, many of us found ourselves switching on Zoom to work silently alongside friends of colleagues, just for the company.This natural behaviour has now evolved into a burgeoning new area for startups, and even now has it’s own nomenclature. So-called “body doubling” is the act of working alongside someone else, and is said to provides focus, accountability and feeling of community.This trend of virtual, guided coaching seems to be gaining momentum and is morphing from fitness and exercise (witness SoulCycle’s move with Flown) into other forms. Peoplehood, led by SoulCycle founders Elizabeth Cutler and Julie Rice, is poised to launch “gathers” where strangers discuss their deepest hopes and fears.Body doubling has also become popular over the last few years as way to alleviate the effects of ADHD, the rates of diagnoses for which have skyrocketed post-pandemic.Although body doubling has ben recommended to people with ADHD, others are picking up on the technique

Soulcycle To Offer Trainer-Guided Virtual Work Sessions With The Flown Startup

Indoor cycling classes in immersive studios

SoulCycle HQ

Indoor cycling classes in immersive studios

SoulCycle HQ

Indoor cycling classes in immersive studios

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