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SoulCycle specializes in indoor cycling classes, providing a high-energy workout experience in a community-focused environment. The classes take place in candlelit studios and are led by trained instructors who use music and motivational coaching to enhance the experience. This approach not only helps participants improve their fitness but also builds a strong sense of community among them. SoulCycle generates revenue through class bookings, where clients can buy individual classes or discounted packages. They also sell branded merchandise, including workout apparel and accessories, and have introduced the "At Home Bike" for clients who want to experience SoulCycle at home. With over 93 studios in the U.S., Canada, and the U.K., SoulCycle is a prominent player in the boutique fitness industry. The company aims to grow by opening new studios and expanding its digital offerings, such as guided workouts on SiriusXM Radio.
Company Stage
N/A
Employees
501-1,000
Industries
Consumer Goods
Total Funding
N/A
Headquarters
N/A
Founded
2006
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