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SoulCycle offers premium indoor cycling classes in candlelit studios, combining high-energy workouts with a strong sense of community. Its products work by having classes led by trained instructors who use music and motivational coaching to drive the workout, with revenue coming from individual class bookings, class packages, and branded merchandise. It has expanded into at-home fitness with the At Home Bike and digital offerings like guided workouts on SiriusXM. SoulCycle differentiates itself from competitors through its immersive studio environment, community focus, and integrated product ecosystem (in-studio classes, merchandise, and at-home equipment). The company aims to grow by expanding studio locations, broadening digital offerings, and making the SoulCycle experience accessible both in-studio and at home for a wide range of fitness enthusiasts.
Industries
Healthcare
Consumer Goods
Company Size
501-1,000
Company Stage
Debt Financing
Total Funding
N/A
Headquarters
New York City, New York
Founded
2006
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Audiochuck names media executive Evelyn Webster CEO to support global expansion. June 2, 2026 Audiochuck has appointed media industry veteran Evelyn Webster as chief executive officer, adding experienced operational leadership as the true crime podcast company expands its international audience, content portfolio, and broader media business. Webster joins Audiochuck after serving as CEO of SoulCycle and brings decades of experience scaling consumer media brands, leading digital transformation initiatives, and managing large content portfolios. She will assume the role in July 2026. The appointment marks a significant organizational step for Audiochuck as it evolves from a successful podcast producer into a larger global media platform. Founded by Ashley Flowers in 2017, the company now produces more than 20 weekly and seasonal shows and reaches more than 12 million monthly listeners worldwide. Flowers, who will continue as founder and chief creative officer, said Webster's experience building premium media businesses and expanding audience-driven brands aligns with Audiochuck's next phase of growth. Webster's background includes leading international operations for Guardian News & Media, where she oversaw expansion efforts in the United States and Australia, and serving as executive vice president and group president at Time Inc., where she managed a portfolio of more than 20 consumer and business media brands including Time, Sports Illustrated, Fortune, and InStyle. The hire reflects a broader trend across the podcast industry as leading creator-led businesses seek experienced executives to help build scalable operating models, diversify revenue streams, expand internationally, and manage increasingly complex content portfolios. Audiochuck's growth has been driven largely by the success of Crime Junkie, one of the most popular true crime podcasts globally. As audience scale increases, podcast companies are increasingly investing in operational infrastructure, content development processes, distribution strategies, and brand expansion opportunities that extend beyond individual shows. Webster said Audiochuck has created a differentiated position by combining large-scale audience engagement with investigative storytelling and advocacy-focused programming. Her focus will be guiding the company through its next stage of enterprise growth while supporting expansion of its content portfolio and global reach. The leadership transition also creates a more defined separation between creative and operational responsibilities, allowing Flowers to remain focused on content development, storytelling, and editorial direction while Webster oversees business operations, growth initiatives, and organizational scaling. As competition intensifies across podcasting, streaming audio, and digital media, companies with established audiences are increasingly looking to strengthen operational capabilities and build sustainable media businesses around their core brands. For Audiochuck, bringing in a seasoned media executive signals a move toward institutionalizing the company's growth strategy while expanding its presence in the broader global audio and content market.
Business briefs: Pullman Yard development; new lenox retail; Emory Healthcare workplaces. Site work is underway at the 27-acre Pullman Yard development in Kirkwood. The "most important creation" will be released with a report at Curbed Atlanta in the coming weeks. Atomic Entertainment plans to show the previous sugar and fertilizer processing plant - and later, teach depot - into an "innovative town" blended-use campus. Once complete, the site will provide characteristic sound tiers for movie production, offices, houses, a boutique hotel, a meals hall, and a green area. New renderings, which include the evaluation above, have also been revealed. Emory Healthcare has signed a 28,000-square-foot lease at Baltimore Block, a currently renovated historic office improvement across the road from Emory University Hospital Midtown. Leasing efforts for the property have been led by JLL's Claire Ross and Mike Werner, with Cushman & Wakefield Managing Director Bruce Propst representing Emory Healthcare. Baltimore Block was acquired with the aid of Gamma Real Estate and Meltzer Properties in 2015. Emory Healthcare will dedicate the Baltimore Block area to Finance and Materials Management operations. Built in 1885, the 14 brick rowhouses of Baltimore Block stood as Atlanta's first condominium units and were considered the most steeply-priced living quarters. The site is now on the National Register of Historic Places. Chil & Co., a creative house and virtual enterprise, has moved its workplace and studio space to The MET, a 1.1-million-square-foot adaptive reuse asset of office, maker, retail, residential, and event areas adjacent to West End MARTA station. The digital company offers various offerings and competencies, from content material approach and design to a complete-service, in-residence manufacturing crew with video and photography services. Music schooling agency School of Rock has moved into a larger area to fulfill the needs of its developing community of musicians. The new site is Buckhead at 2989 N. Fulton Dr. NE, Suite D in Atlanta. Indoor cycle studio SoulCycle has introduced it's going to open the 2nd region at Ponce City Market. The 3,000 rectangular-foot studio will open 2019 next to City Winery at the ground stage.
Loop and soulcycle partner to help riders protect their hearing without missing a beat. February 18, 2026 Award-winning Experience 2 Earplugs are now available in studios nationwide, prioritizing hearing protection and allowing riders to focus on music and movement. February 18,2026 - Loop Earplugs, the Belgian lifestyle brand merging innovation, performance, and style to revolutionize hearing protection, today announces a partnership with SoulCycle, the global indoor cycling brand known for its dynamic, music-driven rides. From February 18 through August 17, Loop earplugs will be available in studios across all major U.S. cities, bringing hearing protection to SoulCycle's signature, beat-based rides and allowing riders to fully enjoy the music and movement. Loop Earplugs is grounded in the idea that everyone should be able to live life at their own volume - regardless of their environment. Whether for performance, recovery, sleep, entertainment, or social interaction, Loop provides comfort, clarity, and control. SoulCycle riders can now purchase the Experience 2 model in black or gold, in studios or online. With over 17 dB of hearing protection and a secure, comfortable fit, Loop helps riders enjoy every beat, making it the ultimate wellness accessory for the ride and beyond. "We started Loop to make hearing protection something people actually use," said Maarten Bodewes, Co-Founder of Loop. "Music is a core part of a SoulCycle class, and people shouldn't have to choose between protecting their hearing and enjoying it." Since its founding nearly two decades ago, SoulCycle has grown from a boutique fitness disruptor into a global cultural phenomenon. Its devoted following is built on the power of music, community, and a mind-body-soul connection. SoulCycle's candlelit studios block out distractions and allow riders to fully immerse themselves in rhythm-led choreography and the joy of communal movement. In this environment, protecting hearing is essential, and Loop earplugs support riders in caring for their hearing health, both now and in the long run. "At SoulCycle, we're always thinking about how to evolve the rider experience to support performance and long-term well-being," said Evelyn Webster, CEO of SoulCycle. "This partnership with Loop Earplugs gives our riders an option to protect their hearing without sacrificing the class they know and love. It's a natural extension of how we think about holistic wellness." The partnership follows a monumental 2025 for Loop Earplugs, during which the brand expanded into new cultural pockets across motorsports, fashion, and music. Last year, Loop became an official partner of McLaren, collaborated with Swarovski to bring hearing protection into fashion, and strengthened its presence in live music as a global partner of Tomorrowland and the official earplug partner of Coachella. Building on that momentum, Loop is now entering the group fitness space, where performance and long-term hearing health intersect. By partnering with SoulCycle, Loop brings its mission into the studio, making hearing protection a seamless part of music, movement, and culture. Loop Experience 2 earplugs are available in select SoulCycle studios nationwide and online at soul-cycle.com. Participating studios include locations in New York, Massachusetts, Pennsylvania, California, Connecticut, Illinois, Texas and Florida. For more information on these rides and Loop Earplugs, please visit loopearplugs.com and soulcycle.com About Loop. Loop is a Belgian-based brand revolutionizing earwear by merging innovation, performance, and style. Since its founding in 2016 by Maarten Bodewes and Dimitri O, Loop has sold over 20 million earplugs globally, empowering people to live life at their volume - whether it's trackside at a Formula 1 Grand Prix or in everyday routines like studying and traveling. Recognized by The New York Times as "the best earplugs for concerts," Loop designs are certified hearing protection that offer safety, clarity, and confidence. Headquartered in Antwerp with offices in Amsterdam and New York, Loop employs a diverse team of over 250 full-time staff. About soulcycle. SoulCycle is a premier indoor cycling experience that redefines mind-body cardio by creating a space for riders to feel through movement. From the candlelit rooms to the curated playlists and empowering messages of its instructors, the SoulCycle experience is designed to be a sanctuary for its community of riders. Launched in New York City in 2006, SoulCycle spans more than 60 studios across the U.S. and U.K. and draws a loyal community of riders year after year. SoulCycle's studios are popular destination spaces outfitted with curated art and the brand's proprietary retail fitness and lifestyle collection, Soul by SoulCycle.
Speaking at Shoptalk 2025, SoulCycle executives outlined plans to develop SoulCycle's in-studio merchandising into a fully fledged fashion arm.
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Industries
Healthcare
Consumer Goods
Company Size
501-1,000
Company Stage
Debt Financing
Total Funding
N/A
Headquarters
New York City, New York
Founded
2006
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