SoulCycle HQ

SoulCycle HQ

Premium indoor cycling classes and community

Overview

SoulCycle offers premium indoor cycling classes in candlelit studios, combining high-energy workouts with a strong sense of community. Its products work by having classes led by trained instructors who use music and motivational coaching to drive the workout, with revenue coming from individual class bookings, class packages, and branded merchandise. It has expanded into at-home fitness with the At Home Bike and digital offerings like guided workouts on SiriusXM. SoulCycle differentiates itself from competitors through its immersive studio environment, community focus, and integrated product ecosystem (in-studio classes, merchandise, and at-home equipment). The company aims to grow by expanding studio locations, broadening digital offerings, and making the SoulCycle experience accessible both in-studio and at home for a wide range of fitness enthusiasts.

About SoulCycle HQ

Simplify's Rating
Why SoulCycle HQ is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Healthcare

Consumer Goods

Company Size

501-1,000

Company Stage

Debt Financing

Total Funding

N/A

Headquarters

New York City, New York

Founded

2006

Simplify Jobs

Simplify's Take

What believers are saying

  • Loop Earplugs partnership sells Experience 2 in studios since February 2026.
  • Shoptalk 2025 announced full fashion arm from in-studio merchandising.
  • Virgin Voyages 'Seas the Ride' integrates cycling on cruise ships.

What critics are saying

  • DiFalco v. SoulCycle TCPA lawsuit imposes $1,500 per spam text violation.
  • Peloton's 6M bikes capture 40% market, eroding At-Home Bike sales.
  • Equinox Precision Run poaches clients with 50+ HIIT studios in 2025-2026.

What makes SoulCycle HQ unique

  • SoulCycle delivers immersive candlelit cycling with music-driven choreography.
  • Instructors provide motivational coaching fostering mind-body-soul connection.
  • Premium studios in 60+ U.S. and U.K. locations build loyal community.

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Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

-1%
QRC America LLC
Mar 25th, 2026
Business briefs: Pullman Yard development; new lenox retail; Emory Healthcare workplaces.

Business briefs: Pullman Yard development; new lenox retail; Emory Healthcare workplaces. Site work is underway at the 27-acre Pullman Yard development in Kirkwood. The "most important creation" will be released with a report at Curbed Atlanta in the coming weeks. Atomic Entertainment plans to show the previous sugar and fertilizer processing plant - and later, teach depot - into an "innovative town" blended-use campus. Once complete, the site will provide characteristic sound tiers for movie production, offices, houses, a boutique hotel, a meals hall, and a green area. New renderings, which include the evaluation above, have also been revealed. Emory Healthcare has signed a 28,000-square-foot lease at Baltimore Block, a currently renovated historic office improvement across the road from Emory University Hospital Midtown. Leasing efforts for the property have been led by JLL's Claire Ross and Mike Werner, with Cushman & Wakefield Managing Director Bruce Propst representing Emory Healthcare. Baltimore Block was acquired with the aid of Gamma Real Estate and Meltzer Properties in 2015. Emory Healthcare will dedicate the Baltimore Block area to Finance and Materials Management operations. Built in 1885, the 14 brick rowhouses of Baltimore Block stood as Atlanta's first condominium units and were considered the most steeply-priced living quarters. The site is now on the National Register of Historic Places. Chil & Co., a creative house and virtual enterprise, has moved its workplace and studio space to The MET, a 1.1-million-square-foot adaptive reuse asset of office, maker, retail, residential, and event areas adjacent to West End MARTA station. The digital company offers various offerings and competencies, from content material approach and design to a complete-service, in-residence manufacturing crew with video and photography services. Music schooling agency School of Rock has moved into a larger area to fulfill the needs of its developing community of musicians. The new site is Buckhead at 2989 N. Fulton Dr. NE, Suite D in Atlanta. Indoor cycle studio SoulCycle has introduced it's going to open the 2nd region at Ponce City Market. The 3,000 rectangular-foot studio will open 2019 next to City Winery at the ground stage.

Loop Earplugs
Feb 18th, 2026
Loop and soulcycle partner to help riders protect their hearing without missing a beat.

Loop and soulcycle partner to help riders protect their hearing without missing a beat. February 18, 2026 Award-winning Experience 2 Earplugs are now available in studios nationwide, prioritizing hearing protection and allowing riders to focus on music and movement. February 18,2026 - Loop Earplugs, the Belgian lifestyle brand merging innovation, performance, and style to revolutionize hearing protection, today announces a partnership with SoulCycle, the global indoor cycling brand known for its dynamic, music-driven rides. From February 18 through August 17, Loop earplugs will be available in studios across all major U.S. cities, bringing hearing protection to SoulCycle's signature, beat-based rides and allowing riders to fully enjoy the music and movement. Loop Earplugs is grounded in the idea that everyone should be able to live life at their own volume - regardless of their environment. Whether for performance, recovery, sleep, entertainment, or social interaction, Loop provides comfort, clarity, and control. SoulCycle riders can now purchase the Experience 2 model in black or gold, in studios or online. With over 17 dB of hearing protection and a secure, comfortable fit, Loop helps riders enjoy every beat, making it the ultimate wellness accessory for the ride and beyond. "We started Loop to make hearing protection something people actually use," said Maarten Bodewes, Co-Founder of Loop. "Music is a core part of a SoulCycle class, and people shouldn't have to choose between protecting their hearing and enjoying it." Since its founding nearly two decades ago, SoulCycle has grown from a boutique fitness disruptor into a global cultural phenomenon. Its devoted following is built on the power of music, community, and a mind-body-soul connection. SoulCycle's candlelit studios block out distractions and allow riders to fully immerse themselves in rhythm-led choreography and the joy of communal movement. In this environment, protecting hearing is essential, and Loop earplugs support riders in caring for their hearing health, both now and in the long run. "At SoulCycle, we're always thinking about how to evolve the rider experience to support performance and long-term well-being," said Evelyn Webster, CEO of SoulCycle. "This partnership with Loop Earplugs gives our riders an option to protect their hearing without sacrificing the class they know and love. It's a natural extension of how we think about holistic wellness." The partnership follows a monumental 2025 for Loop Earplugs, during which the brand expanded into new cultural pockets across motorsports, fashion, and music. Last year, Loop became an official partner of McLaren, collaborated with Swarovski to bring hearing protection into fashion, and strengthened its presence in live music as a global partner of Tomorrowland and the official earplug partner of Coachella. Building on that momentum, Loop is now entering the group fitness space, where performance and long-term hearing health intersect. By partnering with SoulCycle, Loop brings its mission into the studio, making hearing protection a seamless part of music, movement, and culture. Loop Experience 2 earplugs are available in select SoulCycle studios nationwide and online at soul-cycle.com. Participating studios include locations in New York, Massachusetts, Pennsylvania, California, Connecticut, Illinois, Texas and Florida. For more information on these rides and Loop Earplugs, please visit loopearplugs.com and soulcycle.com About Loop. Loop is a Belgian-based brand revolutionizing earwear by merging innovation, performance, and style. Since its founding in 2016 by Maarten Bodewes and Dimitri O, Loop has sold over 20 million earplugs globally, empowering people to live life at their volume - whether it's trackside at a Formula 1 Grand Prix or in everyday routines like studying and traveling. Recognized by The New York Times as "the best earplugs for concerts," Loop designs are certified hearing protection that offer safety, clarity, and confidence. Headquartered in Antwerp with offices in Amsterdam and New York, Loop employs a diverse team of over 250 full-time staff. About soulcycle. SoulCycle is a premier indoor cycling experience that redefines mind-body cardio by creating a space for riders to feel through movement. From the candlelit rooms to the curated playlists and empowering messages of its instructors, the SoulCycle experience is designed to be a sanctuary for its community of riders. Launched in New York City in 2006, SoulCycle spans more than 60 studios across the U.S. and U.K. and draws a loyal community of riders year after year. SoulCycle's studios are popular destination spaces outfitted with curated art and the brand's proprietary retail fitness and lifestyle collection, Soul by SoulCycle.

LS:N Global
Apr 9th, 2025
SoulCycle makes move into fashion-first retail

Speaking at Shoptalk 2025, SoulCycle executives outlined plans to develop SoulCycle's in-studio merchandising into a fully fledged fashion arm.

American Spa
Mar 5th, 2025
SoulCycle Partners With Uni Bodycare

SoulCycle partners with Uni bodycare.

Brand Innovators
Nov 22nd, 2024
Soul Cycle's CEO Evelyn Webster talks reviving brand perception

When Evelyn Webster joined SoulCycle as the CEO in December 2020, the company was going through a rough patch.

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