New app update harnesses video technology to enhance recruiting and hiring, signaling a shifttoward more engaging recruitment across industries.CHICAGO, Feb. 27, 2025 /PRNewswire/ -- The Truckers Network Association has officially launched an industry-first innovation to its mobile app, introducing video posting and advertising capabilities for companies to identify and hire experienced drivers. This groundbreaking feature transforms driver recruitment by enabling employers to post video job spotlights, moving beyond static text to create a more engaging, high-impact recruiting solution.With video content driving six times more engagement than traditional job listings, the Truckers Network Association's latest innovation leverages AI and other leading technologies to help companies attract top talent more effectively. By leveraging video advertising as a recruiting strategy instead of straight text, employers can showcase their company culture, introduce their teams, and make a lasting impression on potential hires — all in a format that today's workforce prefers.Revolutionizing the Hiring Process"In today's world, the way people consume content has changed, but recruiting strategies have not evolved, until now," said Steve Gold, CEO of the Truckers Network Association. "Almost all employers are utilizing the same programmatic advertising strategies across the same institutional platforms. Truckers Network Association's video job spotlights give each employer a competitive edge, helping them stand out, connect with drivers on a personal level, and ultimately speed up the hiring process

Sprout Social, a social media management and analytics software, has launched its rebranded influencer marketing platform.

CHICAGO, Jan. 14, 2025 (GLOBE NEWSWIRE) - Sprout Social (Nasdaq: SPT), an industry-leading provider of cloud-based social media management software, has been named as a best place to work in Chicago and Seattle by Built In's 2025 Best Places to Work Awards.