Sprout Social

Sprout Social

Social media management and analytics platform

About Sprout Social

Simplify's Rating
Why Sprout Social is rated
B+
Rated B on Competitive Edge
Rated A on Growth Potential
Rated B on Differentiation

Industries

Consulting

Consumer Software

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Chicago, Illinois

Founded

2010

Overview

Sprout Social provides a social media management platform that helps businesses improve their social media strategies. The platform offers various tools for publishing content, analyzing performance, engaging with audiences, and listening to social conversations. Clients pay a subscription fee to access these features, which are designed to enhance both paid and organic social media efforts. Sprout Social stands out from competitors by offering extensive educational resources, including webinars and certification programs, to help users become proficient in social media management. The company's goal is to assist businesses in increasing brand awareness, fostering customer loyalty, and achieving better return on investment through detailed analytics and insights.

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Simplify's Take

What believers are saying

  • Growing demand for AI-driven analytics boosts Sprout Social's market potential.
  • Expansion of influencer marketing increases the need for Sprout Social's integrated platform.
  • Rising adoption of subscription models ensures predictable revenue for Sprout Social.

What critics are saying

  • Competitive landscape reshaped by AI-generated content challenges Sprout Social's market position.
  • Fragmented attention economy with users on multiple platforms may dilute Sprout Social's impact.
  • Evolving consumer media habits towards video content could require platform adaptation.

What makes Sprout Social unique

  • Sprout Social offers a comprehensive suite of tools for social media management.
  • The platform provides advanced analytics with over 180 metrics for better audience insights.
  • Sprout Social's subscription model includes educational resources like webinars and certification programs.

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Funding

Total Funding

$251.5M

Above

Industry Average

Funded Over

5 Rounds

Notable Investors:
IPO funding comparison data is currently unavailable. We're working to provide this information soon!
IPO Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Wellness Program

Professional Development Budget

Company Equity

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↓ -1%

2 year growth

↑ 0%
Business Insider
Jun 25th, 2025
Sprout Social Wins Top Industry Awards for Product Excellence, Customer Satisfaction and Global Impact

Sprout Social wins top industry awards for product excellence, customer satisfaction and global impact.

Tech in Asia
May 28th, 2025
Meta Awaits Ruling As Us Ftc Antitrust Trial Ends

👩‍🍳 How we use AI at Tech in Asia, thoughtfully and responsibly.🧔‍♂️ A friendly human may check it before it goes live. More news hereA seven-week trial between Meta Platforms and the US Federal Trade Commission (FTC) has ended, with a decision now resting on US District Judge James Boasberg.The trial focused on whether Meta holds an illegal monopoly in social media.The FTC claims Meta’s purchases of Instagram in 2012 and WhatsApp in 2014 were meant to reduce competition and strengthen its dominance in personal social networking.If the FTC wins, Meta might have to sell one or both platforms, which could take years.Meta denies these monopoly allegations, saying it faces strong competition from apps like TikTok, YouTube, and iMessage.The company argues its services compete in various sectors beyond just social networking.Judge Boasberg’s ruling is expected later this year and will decide if Meta violated antitrust laws.If the FTC wins, a follow-up trial would determine remedies, with the FTC pushing for full divestiture and Meta calling the case weak.🔗 Source: Bloomberg🧠 Food for thought1️⃣ The crucial battleground of market definition in tech antitrust casesDefining the relevant market has historically been the decisive factor in tech antitrust cases, as seen in the Microsoft case where the court had to determine whether the browser market was separate from the operating system market 1.In Meta’s trial, this pattern continues with the FTC arguing for a narrow “Personal Social Networking Services” market focused on friends and family connections, while Meta pushes for a broader definition that would include TikTok, YouTube, and messaging services 2.The judge’s decision on market definition will likely determine the case outcome, as a narrower market definition would strengthen the FTC’s monopoly claims, while a broader definition incorporating short-form video and messaging services would dilute Meta’s market share 2.Legal experts note the FTC faces the challenge of proving that Meta’s services offer something unique that other platforms don’t provide, similar to how the government demonstrated Microsoft’s distinct control over operating systems in the 1990s 1.2️⃣ Historical precedents suggest mixed outcomes for tech breakupsThe potential breakup of Meta would follow significant historical precedents, most notably the 1984 AT&T divestiture which split the telecom giant into seven regional “Baby Bells” after a decade-long legal battle 3.Unlike quick resolutions, major antitrust cases typically span years. AT&T’s case began in 1974 and concluded in 1984, suggesting that even if the FTC wins, an actual Meta breakup could be years away 4.Historical data on corporate breakups shows mixed results for consumers. While AT&T’s dissolution led to lower long-distance rates, local service rates increased, suggesting that forced divestitures don’t always achieve their intended competitive benefits 5.The most relevant modern precedent—the 1998 Microsoft antitrust case—ultimately resulted not in a breakup but in behavioral remedies that restricted Microsoft’s business practices while keeping the company intact 6.Recent antitrust actions against Google, resulting in a 2024 ruling that found the company maintained an illegal monopoly in search, demonstrate regulators’ renewed determination to challenge tech giants’ market power 7.3️⃣ The evolving social media landscape complicates monopoly claimsRecent social media benchmark reports reveal significant shifts in user engagement patterns, with TikTok leading organic engagement at 2.50% while Instagram’s engagement has decreased to 0.50%, potentially undermining the FTC’s argument about Meta’s dominant market position 8.The average user now juggles nearly seven social platforms monthly, reflecting a fragmented attention economy that challenges the notion of any single company controlling social networking 9.Social media usage data from 2025 shows declining engagement rates across Facebook and Instagram despite their large user bases, suggesting users are distributing their attention across multiple platforms rather than remaining loyal to Meta’s ecosystem 10.Consumer media consumption habits have evolved significantly, with streaming and social video platforms increasingly capturing attention that was previously directed toward traditional social networking, potentially weakening the FTC’s market definition argument 11.The rise of AI-generated content and changing consumer preferences for authenticity have further reshaped the competitive landscape, introducing new variables that weren’t present when Meta acquired Instagram and WhatsApp a decade ago 9.Recent Meta developments

GlobeNewswire
May 14th, 2025
Sprout Social Unveils New Innovations in its Care Solution, Empowering Brands to Drive Business with Proactive Social Care

CHICAGO, May 14, 2025 (GLOBE NEWSWIRE) - Sprout Social (Nasdaq: SPT), an industry-leading provider of cloud-based social media management software, today announced a set of new innovations to its Care by Sprout Social solution.

ComputerH
May 1st, 2025
ropz, frozen star as mouz defeat EG; Spirit outlast Sprout at IEM Cologne Play

ropz, frozen star as mouz defeat EG; Spirit outlast Sprout at IEM Cologne Play.

A Health Insurance
Apr 19th, 2025
DBL PONEY, SAW, SKADE, Sprout through to ESEA Premier Season 38 Europe

DBL PONEY, SAW, SKADE, Sprout through to ESEA Premier Season 38 Europe.

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