Sprout Social

Sprout Social

Social media management platform with analytics

About Sprout Social

Simplify's Rating
Why Sprout Social is rated
C+
Rated B on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Chicago, Illinois

Founded

2010

Overview

Sprout Social is a subscription-based platform that helps businesses manage their social media presence with tools for publishing, engaging, listening, and analytics. Users schedule posts, monitor channels, respond to messages, and view dashboards; a premium analytics add-on provides access to over 180 metrics for deeper audience insights and measurement. The product combines publishing, engagement, listening, and analytics in one interface to support social media managers, analysts, and customer care teams. Its goal is to help brands increase awareness, build loyalty, reduce risk, and improve ROI from social media efforts.

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Simplify's Take

What believers are saying

  • Multi-year contracts now comprise nearly half of total mix, up from one-third two years ago.
  • Q1 2026 revenue hit $121.5M, up 11% YoY, beating estimates by $1.1M.
  • Expanded Reddit partnership delivers real-time insights available to all customers by summer 2026.

What critics are saying

  • Hootsuite's OwlyWriter generates full posts and auto-schedules, driving churn in 6-12 months.
  • Revenue growth decelerates to 6.8% over next 12 months per analysts, hitting renewals.
  • HubSpot's integrated CRM captures small teams at lower cost, fragmenting base in 6-12 months.

What makes Sprout Social unique

  • Sprout Social integrates Reddit subreddits into Smart Inbox for direct publishing and engagement.
  • Recruit AI tool builds no-code landing pages to match brands with aligned creators.
  • Trellis Monitoring Agent surfaces emerging stories via NewsWhip integration.

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Funding

Total Funding

$251.5M

Above

Industry Average

Funded Over

5 Rounds

Notable Investors:
IPO funding comparison data is currently unavailable. We're working to provide this information soon!
IPO Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Wellness Program

Professional Development Budget

Company Equity

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

1%
Sprout Social
Mar 18th, 2026
Sprout Social named #1 social listening Product in G2's 2026 spring reports, achieving 59 top rankings overall.

Sprout Social named #1 social listening Product in G2's 2026 spring reports, achieving 59 top rankings overall. * Sprout earned the #1 spot in 59 of G2's 2026 Winter Reports, including the Grid(R) Report for Social Media Listening Tools, Social Customer Service and the Enterprise Grid(R) Report for Social Media Analytics. * The company received 198 leader badges across all business segments and regions. CHICAGO -March 18, 2026 - Sprout Social (Nasdaq: SPT), an industry-leading provider of cloud-based social media management software, today announced a sweep of honors in G2's 2026 Winter Reports, earning 198 leader badges across all business segments - from small business to enterprise - and spanning every global region. Sprout Social ranked #1 in 59 individual G2 reports, including the Grid(R) Report for Social Media Listening Tools, the Enterprise Grid(R) Report for Social Media Analytics and the Grid(R) Report for Social Customer Service. Driven by verified customer reviews, these rankings demonstrate the increasing strategic value and impact of Sprout's platform for brands navigating the evolving social landscape. Social media has become an immediate and rich source of market and customer insight. This recognition comes as Sprout Social advances social intelligence and AI innovations that help brands move from reactive listening to predictive decision-making. By turning social data into forward-looking intelligence through tools such as Sprout AI and its proprietary AI agent Trellis, Sprout enables organizations to anticipate change, strengthen customer trust and drive sustained growth. "Social media is increasingly central to how organizations understand markets, customers and culture, and the industry is moving toward AI-driven approaches to make sense of that volume and complexity," said Scott Morris, chief marketing officer at Sprout Social. "We are proud to be recognized by G2, which reflects both our consistency in the market and the growing role of social as a vital business tool. Social intelligence is helping organizations move from reactive engagement to predictive insight, using social data to better understand their customers, the market and what comes next." Sprout Social earned its place on these lists because of customer feedback, including: "Sprout Social is among the best tools out there in this space: It's a mature, full-featured social media management platform that excels in analytics, governance, team workflows and cross-platform publishing. It truly offers a robust enterprise-grade experience." "Sprout Social offers AI-driven insights that act like a mini strategy consultant, providing valuable guidance for identifying customer pain points." "Sprout is an indispensable tool for any modern social media marketing team. Its content management, scheduling, and reporting capabilities are all excellent, and the influencer marketing platform stands out as the best in the industry." "Sprout Social has become an essential part of our marketing toolkit. The reporting features are especially strong - clear, customizable, and easy to share with stakeholders. We also rely heavily on the listening tools, which help us stay ahead of conversations and understand our audience more deeply." About Sprout Social Sprout Social is a global leader in social media management and analytics software, built on the belief that All Business is Social(SM). Sprout's intuitive platform puts powerful social data into the hands of tens of thousands of brands so they can deliver smarter, faster business impact. Named the #1 Best Software Product by G2's 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout's software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com.

Yahoo Finance
Feb 27th, 2026
Sprout Social posts Q4 revenue of $120.9M with multi-year contracts now nearly half of total mix

Sprout Social reported Q4 fiscal 2025 results with revenue of $120.9 million and subscription revenue of $118.5 million, both showing year-over-year growth. Non-GAAP operating margin improved 306 basis points for the full year, whilst the company generated $45.9 million in non-GAAP free cash flow for fiscal 2025. Total remaining performance obligations reached $404 million, up from $357.1 million in Q3. CEO Ryan Barretto noted multi-year contracts now represent nearly half of Sprout's contract mix, up from roughly a third two years ago, reflecting progress in moving upmarket. The company introduced a new metric tracking subscription revenue contribution from customers generating $30,000 and above in annual recurring revenue to provide visibility into its enterprise customer base.

Yahoo Finance
Feb 26th, 2026
Sprout Social beats Q4 revenue expectations with $120.9M, up 12.9% year on year

Sprout Social, a social media management platform, reported fourth-quarter revenue of $120.9 million, beating analyst estimates of $118.8 million and representing 12.9% year-on-year growth. The company's non-GAAP profit of $0.20 per share exceeded consensus estimates by 26.3%. However, Sprout Social's first-quarter revenue guidance of $120.3 million fell 0.8% below analyst expectations of $121.3 million. The company projects current-year adjusted EPS of $0.93 at the midpoint, beating estimates by 3%. Operating margin improved to negative 9% from negative 12.8% year-on-year, whilst free cash flow margin increased to 9% from 7.4% in the previous quarter. Billings reached $153.9 million at quarter-end, up 12.7% year-on-year. The company's market capitalisation stands at $400.1 million.

Yahoo Finance
Feb 25th, 2026
Sprout Social to report Q4 earnings with 10.9% revenue growth expected

Sprout Social, a social media management platform, reports quarterly results today. Analysts expect revenue to grow 10.9% year-on-year, slowing from 14.4% growth in the same quarter last year. Last quarter, Sprout Social beat revenue expectations with $115.6 million, up 12.6% year-on-year. The company added 239 enterprise customers paying over $10,000 annually, reaching 9,756 total. It also exceeded EBITDA and full-year earnings per share guidance. Sales and marketing software stocks have struggled recently, declining 18.4% on average over the past month. Sprout Social shares have fallen 29.9% during this period to $6.61, below the average analyst price target of $15.67. Peers AppLovin and HubSpot recently beat revenue estimates with growth of 20.8% and 20.4% respectively.

Sprout Social
Feb 19th, 2026
Sprout Social Recognized by G2's Best Software Awards for the Tenth Consecutive Year

Sprout Social recognized by G2's Best Software Awards for the tenth consecutive year. Propelled by its leadership in Social Intelligence and Agentic AI, Sprout Social ranks as a top company across 6 categories based on customer reviews CHICAGO, Feb. 19, 2026 - Sprout Social (Nasdaq: SPT), an industry-leading provider of social media management and analytics software, has been recognized by G2's 2026 Best Software Awards. This milestone marks the tenth consecutive year Sprout has received this honor, which ranks the world's most impactful software companies and products based on authentic, timely reviews from real users. * Best Software Products * Global Software Companies * Highest Customer Satisfaction Products * Best Marketing and Digital Advertising Software Products * Best Customer Service Software Products * Best Software for Mid-Market Businesses (Sprout Social Influencer Marketing) Social media has become an immediate and rich source of market and customer truth. This recognition comes as Sprout Social advances Social Intelligence and AI innovations to help brands move from reactive listening to predictive decision-making. By transforming social data into forward-looking intelligence, Sprout is enabling organizations to anticipate change, strengthen customer trust and drive sustained growth. "Social media is increasingly central to how organizations understand markets, customers, and culture, and the industry is moving toward AI-driven approaches to make sense of that volume and complexity," said Scott Morris, Chief Marketing Officer, Sprout Social. "Being recognized by G2 for a decade underscores our consistency, while our expanded presence across diverse categories reflects the growth of social as a vital business tool. This evolution allows organizations of all sizes to move from reactive engagement to predictive intelligence, using social to deeply understand their customers, the market and what's next." In 2025, Sprout Social advanced its platform with a series of AI-powered innovations designed to help brands better engage with customers and turn social data into actionable intelligence. Major launches included Trellis, the AI agent that unlocks the full value of social data, the acquisition of NewsWhip to strengthen predictive trend detection, and a reimagined Influencer Marketing platform featuring AI-driven discovery and brand safety insights. Sprout also rolled out expanded integrations with Bluesky, LinkedIn, Meta, Salesforce, and TikTok Listening, giving customers even more ways to connect insights across the social ecosystem. Together, these advancements have helped brands anticipate change, make informed decisions and elevate their social strategies across the enterprise. Sprout Social earned recognition on G2's 2026 Best Software Awards because of customer feedback, including: "Sprout helps us craft insightful takeaways about the pulse of our customers on social. We understand their pain points and what resonates with them." "Having a single, unified stream for all incoming DMs, mentions, and comments - complete with collision detection, real-time activity updates, and AI-powered sentiment analysis - means our team can provide prompt, personalized customer care across dozens of brands at an exceptional velocity." "Sprout Social's reporting functions are really advanced and offer insights in a way that is helpful. The AI summaries help pick out some of the more gleaning pieces of information that are helpful for communicating to our team more broadly about what our successes and takeaways are." "Sprout makes it easy to grab numbers, compare against our competitors, and show the impact of our efforts." About Sprout Social Sprout Social is a global leader in social media management and analytics software, built on the belief that All Business is Social(SM). Sprout's intuitive platform puts powerful social data into the hands of tens of thousands of brands so they can deliver smarter, faster business impact. Named the #1 Best Software Product by G2's 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout's software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com.

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