The Hustle

The Hustle

Delivers engaging daily business news newsletter

About The Hustle

Simplify's Rating
Why The Hustle is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Rating Differentiation

Industries

Consumer Software

Education

Consumer Goods

Company Size

51-200

Company Stage

Seed

Total Funding

$1.3M

Headquarters

San Francisco, California

Founded

2016

Overview

The Hustle delivers daily business news through a witty and engaging newsletter aimed at professionals, entrepreneurs, and business enthusiasts. The newsletter makes complex business topics accessible and enjoyable, setting it apart from competitors. With over 1 million subscribers, The Hustle operates on a free subscription model, generating revenue through advertising and sponsorships. Additionally, it offers a paid subscription service called Trends, which provides in-depth insights into emerging business opportunities. The goal of The Hustle is to keep its audience informed about the latest trends in the business world while maintaining an entertaining tone.

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Simplify's Take

What believers are saying

  • AI-driven content personalization boosts engagement and retention for The Hustle.
  • Audio newsletters and podcasts offer new revenue streams for The Hustle.
  • Remote work increases demand for The Hustle's business news and insights.

What critics are saying

  • Competition from platforms like The New Paper may draw subscribers away.
  • HubSpot acquisition may lead to strategic shifts alienating The Hustle's audience.
  • AI-driven content creation tools could challenge The Hustle's unique voice.

What makes The Hustle unique

  • The Hustle delivers business news with a humorous and relatable tone.
  • It offers a free newsletter with over 1 million subscribers.
  • The Hustle provides premium content through its paid service, Trends.

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Funding

Total Funding

$1.3M

Below

Industry Average

Funded Over

1 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$1.5M
Slack
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood

Benefits

Comprehensive Health Plans

Regular Events + Company Outings

Unlimited Amazon Book Orders

Paid Education Opportunities (Seminars + Courses etc)

Team Lunches + Office Snacks

Opportunity To Make An Impact

Company News

The Hustle
Mar 13th, 2025
The Hustle's Big Break: Your business idea could be worth $5k

Founders wanted: The Hustle's Big Break competition The Hustle has teamed up with Indie Hackers to launch The Hustle's Big Break - a pitch competition with a refreshingly simple premise: Tell The Hustle your brilliant business idea in 60 seconds and you could win $5k to bring it to life.

Unmuted News
Aug 10th, 2023
Detroit Historical Society planning events to amplify Black business owners

The Detroit Historical Society has teamed with The Hustle to amplify Black-owned businesses with two upcoming panel discussions, the Detroit Free Press reports.

Game World Observer
Mar 16th, 2023
Chinese game company NetDragon Websoft sees its shares surge after making AI its new CEO | Game World Observer

The Hustle recently released an article titled “ Should Game World Observer automate the CEO? ”

TechCrunch
Feb 4th, 2021
HubSpot acquires media startup The Hustle

Marketing software company HubSpot is acquiring The Hustle, the business and tech media startup behind the popular newsletter of the same name

TechCrunch
Aug 31st, 2020
The New Paper offers a ‘fact-first’ news digest in text message form

Tired of signing up for email newsletters? Then maybe it’s time to try out The New Paper‘s news digest, which arrives in the form of a daily text message rounding up the biggest headlines.

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