theSkimm

theSkimm

Digital media company simplifying news for professionals

About

theSkimm simplifies news and information for busy professionals, especially women, who want to stay informed without spending too much time on traditional news sources. Its main product is the Daily Skimm, a morning newsletter that provides a brief summary of the most important news stories, making it easy for subscribers to start their day informed. In addition to the newsletter, theSkimm offers podcasts and guides on various topics like career advice and financial planning. Unlike many competitors, theSkimm focuses on creating content that is quick to read and easy to understand, catering specifically to the needs of its audience. The company's goal is to help its users engage with important topics in a straightforward way while generating revenue through advertising, sponsored content, and partnerships.

Company Stage

Series C

Employees

51-200

Industries

Consumer Goods, Entertainment

Total Funding

$31.1M

Headquarters

N/A

Founded

2012


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Simplify's Take

What believers are saying

  • theSkimm's partnerships with brands and initiatives like #ShowUsYourChildCare demonstrate its commitment to social issues, potentially attracting a loyal and socially-conscious audience.
  • The launch of interactive installations like Winter Wanderland shows theSkimm's innovative approach to engaging its audience beyond digital content.
  • The release of the State of Women Report positions theSkimm as a thought leader in understanding and addressing women's issues.

What critics are saying

  • Multiple rounds of layoffs indicate potential financial instability and could affect employee morale.
  • The crowded digital media landscape makes it challenging for theSkimm to maintain its unique value proposition.

What makes theSkimm unique

  • theSkimm focuses on simplifying news specifically for busy professionals, particularly women, which sets it apart from more general news platforms.
  • Their community-driven approach, including the 'Skimm'bassadors' program, enhances user engagement and brand loyalty.
  • The combination of diverse content formats like newsletters, podcasts, and specialized guides offers a multi-faceted approach to information dissemination.

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Growth & Insights
Headcount

6 month growth

-8%

1 year growth

-24%

2 year growth

-34%

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