The Vendry

The Vendry

Venue and vendor marketplace for events

Overview

The Vendry operates a centralized marketplace and community for event professionals to find and book venues, vendors, and agencies, with added industry news, networking, and job listings. It earns revenue through subscriptions for premium features, advertising from venues and vendors, and commissions on bookings made through the platform. It differentiates itself by concentrating on major urban markets and combining resource discovery, networking, and career opportunities in one place, with a diversified revenue model beyond just listings. Its goal is to simplify and speed up event planning by giving professionals an easy, one-stop platform to find resources, connect with peers, and finalize arrangements.

Significant Headcount Growth

About The Vendry

Simplify's Rating
Why The Vendry is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Enterprise Software

Entertainment

Company Size

1-10

Company Stage

Seed

Total Funding

$6.5M

Headquarters

Beverly, Massachusetts

Founded

2018

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Simplify's Take

What believers are saying

  • Groupize said 150,000 planners used The Vendry monthly before integration started.
  • The 2025-2026 AI search rollout expands cross-sell into hotel bookings and attendee management.
  • Corporate event recovery and experiential budgets increase demand for specialized venue sourcing tools.

What critics are saying

  • Groupize integration can cannibalize The Vendry brand by late 2026, making standalone demand vanish.
  • Tripleseat, Cvent, and VenueXtra pressure sourcing budgets, compressing marketplace margins and lead quality.
  • If Groupize de-prioritizes The Vendry, product investment stops and the marketplace becomes a dead asset.

What makes The Vendry unique

  • The Vendry by Groupize combines event marketplace discovery with Groupize's meeting management workflow.
  • Its 2024 acquisition added 70,000 venues and vendors to Groupize's 190,000-hotels marketplace.
  • The platform's AI-powered search and community-sourced venue data sharpen sourcing relevance.

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Funding

Total Funding

$6.5M

Above

Industry Average

Funded Over

1 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Above Average

Industry standards

$3.3M
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood
$6.5M
The Vendry

Company News

Business Travel Executive
Oct 5th, 2023
The Vendry to Launch New Search Engine

The Vendry to launch new search engine.

Events News Hubb
Oct 4th, 2023
The Future of Events Industry Communities

Hoppenot secured $1 million in funding for The Vendry in December 2019.

Events News Hubb
Mar 15th, 2023
Sourcing Sidekick Launched by Vendor Marketplace – Events News Hubb

Sourcing platform The Vendry announced today the launch of Copilot.

Business Travel News
Mar 14th, 2023
Vendry Launches Chrome Extension for Event Vendor Info | Business Travel News

Event venue sourcing startup The Vendry has launched a Chrome browser extension that displays additional information about event vendors and venues, the company announced Tuesday.

MediaPost
Mar 29th, 2020
The Center for Systems Management, Inc. partners with The Vendry

With COVID-19 bringing in-person experiences to a halt, experiential agency CSM Sport & Entertainment is partnering with event planner The Vendry to launch the Experience Good platform specifically for industry peers to share their thoughts during this uncertain time.

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