Varicent

Varicent

SaaS revenue performance management platform

Overview

Varicent provides SaaS software that helps revenue leaders grow by optimizing how they go to market. Its platform includes territory planning, quota management, revenue operations, and incentive programs, all delivered as a subscription service. It differentiates itself by offering a single, unified platform for enterprise go-to-market optimization and data-driven decision making rather than a patchwork of tools. The goal is to help enterprises achieve sustainable revenue growth through actionable insights and streamlined revenue processes.

About Varicent

Simplify's Rating
Why Varicent is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

501-1,000

Company Stage

Series C

Total Funding

$35M

Headquarters

Toronto, Canada

Founded

2003

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Simplify's Take

What believers are saying

  • Dana Therrien joined January 15, 2026 to push commercial transformation.
  • Doug Robinson joined the board February 26, 2026, adding enterprise go-to-market firepower.
  • AI-native architecture and 2025 ServiceNow/Workday partnerships expand cross-sell opportunities.

What critics are saying

  • CaptivateIQ, Xactly, and Salesforce Spiff attack Varicent’s core ICM wedge every quarter.
  • Enterprise buyers can standardize on ServiceNow, Workday, or Anaplan, displacing Varicent modules.
  • If AI makes compensation workflows configurable, Varicent’s premium platform pricing loses leverage.

What makes Varicent unique

  • Varicent won Gartner’s 2026 SPM Magic Quadrant Leader for eighth straight year.
  • Forrester’s Q1 2025 Wave gave Varicent highest innovation scores across 16 criteria.
  • ServiceNow and Workday integrations tie planning, incentives, and execution into one stack.

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Funding

Total Funding

$35M

Below

Industry Average

Funded Over

1 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$40M
Figma
$50M
Medium
$62M
SeatGeek
$100M
Oura

Benefits

Wellness Program

Flexible Work Hours

Remote Work Options

Paid Vacation

Holiday Leave

Sabbatical Leave

401(k) Retirement Plan

Company Equity

Stock Options

Family Planning Benefits

Fertility Treatment Support

Professional Development Budget

Conference Attendance Budget

Mentorship Program

Mental Health Support

Gym Membership

Phone/Internet Stipend

Home Office Stipend

Parental Leave

Adoption Assistance

Childcare Support

Employee Discounts

Company Social Events

Health Insurance

Dental Insurance

Vision Insurance

Company News

We Work Remotely
Apr 30th, 2026
Senior Product Manager.

Senior Product Manager. Posted 3 hours ago At Varicent, we're not just transforming the Sales Performance Management (SPM) market - we're redefining how organizations achieve revenue success. Our cutting-edge SaaS solutions empower revenue leaders globally to design smarter go-to-market strategies, maximize seller performance, and unlock untapped potential. Varicent stands at the forefront of innovation, celebrated as a market leader in the 2025 Forrester Wave Report for SPM, 2023 Ventana Research Revenue Performance Management (RPM) Value Index, Gartner Peer Insights, 2024 Gartner SPM Market Guide, and G2. Our solutions are trusted by a diverse range of global industry leaders like T-Mobile, ServiceNow, Wawanesa Bank, Shaw Industries, Moody's, Stryker and hundreds more. Here's why you'll thrive at Varicent: * Innovate with Purpose: Build impactful solutions for customers worldwide. * Join Excellence: Work in a diverse, collaborative, and innovative team. * Shape the Future: Lead in redefining revenue optimization. * Grow Together: Unlock your potential in a supportive environment. We are seeking an experienced Senior Product Manager to join our team. The ideal candidate will have a deep understanding of agile development methodologies and have experience in leading product development from ideation to launch. As a Product Manager, you will be responsible for managing a product backlog, defining product vision, and collaborating with cross-functional teams to deliver high-quality products on time and within budget. Key Responsibilities Develop and communicate product vision, roadmap, and backlog to the development team, stakeholders, and leadership. * Conduct market research and customer analysis to identify user needs, market trends, and opportunities for innovation. * Define and prioritize user stories, epics, and features based on business value, user needs, and technical feasibility. * Collaborate with cross-functional teams, including designers, engineers, QA, and stakeholders to ensure a smooth product development process. * Ensure that the product is developed according to the highest quality standards and delivered on time and within budget. * Continuously monitor and evaluate product performance and market feedback to identify areas of improvement and innovation. * Act as the primary point of contact between the development team and stakeholders, providing regular updates on product progress and seeking feedback. Skills & Experience * At least 7+ (3+ for PM) years of experience in product management or equivalent, with a proven track record of delivering successful products. * Bachelor's degree in Computer Science, Engineering, Business, or a related field. * Deep understanding of agile development methodologies, with experience in using tools such as JIRA and Confluence. * Excellent communication and collaboration skills, with the ability to work with cross-functional teams and stakeholders at all levels. * Strong analytical skills, with the ability to use data to drive product decisions. * Experience in managing multiple products or product lines is a plus. Performance Bases Success Criteria In the Short Term (1-3 Months) You Will: * Understand product capabilities, processes, and metrics. * Engage with product managers, software engineers, data scientists & designers on the definition of feature concepts. * Manage, curate, and organize your backlog. * Communicate with internal stakeholders on the timing and content of product releases. In The Medium Term (4-6 Months) You Will: * Improve velocity based on existing metrics. * Maintain a groomed backlog of features. * Work with the broader team to identify opportunities to implement. In the Long Term (7+ Months) You Will: * Implement process improvements as needed. * Adjust metrics as needed. * Participate in knowledge transfer activities for your product with the rest of the organization. * Serve as a trusted advisor, delivering deep analytical insights that have a measurable impact on major organizational decisions. Varicent is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you require accommodation at any time during the recruitment process please email [email protected] Varicent is also committed to compliance with all fair employment practices regarding citizenship and immigration status. By applying for a position at Varicent and/or by using this portal, you declare and confirm that you have read and agree to our Job Applicant Privacy Notice and that the information provided by you as part of your application is true and complete and includes no misrepresentation or material omission of fact Varicent. Jobs posted: 2 About the job. * Posted on 3 hours ago * Apply before May 30th, 2026 * Job type Full-Time * Category Product * Region Anywhere in the World No forms. Just smart, optimized applications. Upskill for this role Enhance your skills with courses tailored to your job search Video Clip: Product Manager as CEO of the Product Software Product Management The Complete Product Management Fundamentals Course Product Ideation, Design, and Management

Varicent
Jan 15th, 2026
Varicent Appoints Dana Therrien to Advance Commercial Transformation and Revenue Performance Leadership

Varicent appoints Dana Therrien to advance Commercial Transformation and Revenue Performance leadership. Executive hire strengthens enterprise organizations' ability to align incentives, planning, and execution across the revenue ecosystem FOR IMMEDIATE RELEASE [Toronto, ON] January 15, 2026 - Varicent, the leader in Sales Performance Management (SPM), today announced that Dana Therrien has joined the company as Senior Vice President of Commercial Transformation. The appointment reflects Varicent's continued platform innovation and its focus on improving how planning, incentives, and execution work together across the revenue ecosystem. Therrien has spent his career helping enterprise organizations address structural challenges across revenue strategy and execution. His work has helped leaders understand how systems and incentives shape behavior and outcomes across complex organizations. He previously served as the Vice President, CRO and Revenue Performance Management Advisory Practice at Anaplan. Prior to Anaplan, he led the Sales and Revenue Operations advisory practice at Forrester Research (formerly SiriusDecisions). "Dana's approach to revenue performance aligns strongly with where we believe the market is headed," said Marc Altshuller, CEO, Varicent. "He understands the complexity shaping enterprise revenue, and the trends behind it, and will partner with customers to maximize the value of their investments. Dana is a strategic addition as we help customers build performance systems that scale. That is the standard we are setting for SPM." Varicent's AI-native architecture is designed to improve how decisions move through the revenue engine rather than just accelerating isolated tasks. By embedding AI directly into processes including sales planning, incentive design, data transformation, and research and analysis, the Varicent platform helps leaders understand how changes in one area can affect territories, quotas, payouts, and downstream results. "What excites me about Varicent is the clarity of its vision," said Dana Therrien, Senior Vice President, Commercial Transformation, Varicent. "The next phase of revenue performance will be defined by how well organizations understand the relationship between systems and human behavior. Varicent is the clear leader in applying AI to make those dynamics visible, so performance can be designed intentionally instead of managed reactively. That is what makes this work compelling." Therrien joins Varicent during a period of continued momentum, as the company expands its leadership in AI-powered sales and revenue performance management and deepens its focus on system-level performance design. To learn more about Varicent and its AI-native SPM platform, visit varicent.com. ### About Varicent(TM) Varicent delivers market-leading SaaS software solutions that empower revenue leaders to drive growth. Its solutions are designed to help customers design, amplify, and optimize go-to-market strategies that create a connected path to revenue. Organizations worldwide leverage Varicent's solutions to set smart goals and territories that maximize revenue potential, use AI-driven insights to make proactive commercial decisions, and create incentive programs that amplify the sales strategy and achieve revenue goals. To learn more about Varicent, visit www.varicent.com. Varicent, Varicent and design, and Symon are trademarks or registered trademarks of Varicent in the USA, Canada, and other countries. Media Contact: Callan Young Interim Chief Marketing Officer Varicent [email protected]

MarTech360
Jul 9th, 2025
Varicent and ServiceNow Join Forces to Power the Next Generation of Revenue Execution

Varicent, the leader in Sales Performance Management (SPM), announced a strategic partnership with ServiceNow to integrate Varicent's enterprise-grade Sales Planning and Incentive Compensation solutions into the ServiceNow Customer Workflows ecosystem.

HR Tech Pub
Apr 16th, 2025
Varicent Named Workday Innovation Partner

Varicent, a leader in Sales Performance Management solutions (SPM) announced it has been named a Workday Innovation Partner with a certified integration.

Business Wire
Mar 11th, 2025
Varicent Named a Leader in The Forrester Wave(TM): Sales Performance Management Solutions for Incentive Compensation, Q1 2025

Varicent named a leader in The Forrester Wave(TM): Sales Performance Management Solutions for Incentive Compensation, Q1 2025.

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