Varicent

Varicent

SaaS solutions for revenue growth management

About Varicent

Simplify's Rating
Why Varicent is rated
A-
Rated A on Competitive Edge
Rated A on Growth Potential
Rated B on Rating Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

501-1,000

Company Stage

Series C

Total Funding

$34M

Headquarters

Toronto, Canada

Founded

2003

Overview

Varicent provides software solutions designed to help businesses improve their revenue growth. Their products focus on sales performance management and revenue performance management, allowing companies to create effective territory and quota plans, streamline their revenue operations, and develop incentive programs that motivate their sales teams. Varicent's software operates on a subscription model, meaning clients pay recurring fees to access their platform and tools. What sets Varicent apart from competitors is its strong emphasis on the specific needs of revenue leaders, offering data-driven insights that help clients optimize their go-to-market strategies. The ultimate goal of Varicent is to empower businesses to achieve their growth objectives through strategic planning and enhanced sales performance.

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Simplify's Take

What believers are saying

  • Generative AI-based Assistants provide a competitive edge in the SPM market.
  • Strategic investment supports rapid development of AI-driven capabilities.
  • Acquisition of Concert Finance expands Varicent's commissions software capabilities.

What critics are saying

  • Generative AI-based Assistants may face data privacy and security challenges.
  • Strategic investment may increase pressure for rapid growth, straining resources.
  • Acquisition of Concert Finance may present integration challenges.

What makes Varicent unique

  • Varicent's Generative AI-based Assistants enhance sales planning and data transformation.
  • Strategic investment enables Varicent to accelerate AI-driven capabilities and market position.
  • Recognition in The Forrester Wave™ highlights Varicent's leadership in the SPM sector.

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Funding

Total Funding

$34M

Below

Industry Average

Funded Over

1 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$40M
Figma
$50M
Medium
$62M
SeatGeek
$100M
Oura

Company News

Varicent
Dec 12th, 2024
Varicent Unveils GenAI-based Assistants to Help Organizations Unlock Revenue Opportunities at Scale

December 12, 2024 (Toronto, ON) - Varicent, the global leader in enterprise sales performance management (SPM), today unveils two powerful Generative AI-based Assistants designed to revolutionize sales planning and data transformation.

PR Newswire
Jul 16th, 2024
Varicent Secures Strategic Investment From Warburg Pincus, Great Hill Partners And Spectrum Equity

Latest Funding to Drive Next Phase of Innovation and Transformation of Sales Performance ManagementTORONTO, July 16, 2024 /PRNewswire/ -- Varicent, the industry leader in sales performance management (SPM) software, today announced a strategic investment led by Warburg Pincus, a leading global growth investor, alongside existing investors Great Hill Partners and Spectrum Equity, with participation from company management. Building on this investment, Varicent will continue to rapidly advance its proprietary Revenue Performance Engine framework, accelerate delivery of AI-driven capabilities, and reinforce its position in key markets globally. It is expected the transaction will close in the third calendar quarter of 2024 subject to customary closing conditions.In today's competitive landscape, coordinating and aligning territories, quotas, incentive programs, and other sales plans is critical to achieving sustainable revenue gains and operational efficiencies. Revenue leaders seeking more profitable growth are constrained by processes and tools that are not designed for dynamic planning. Varicent's cloud-based platform optimizes sales performance through advanced operational and analytical capabilities, addressing critical challenges for sales, finance, and HR teams. As a recognized leader in The Forrester Wave™: Sales Performance Management Platforms, Q1 2023, Varicent's integrated solution streamlines processes from sales territory design to quota allocation and incentive compensation, providing powerful insights that align sales behaviors with strategic objectives.With less than 50% of sales representatives having achieved quota since 20171, and nearly 70% continuing to miss their targets in 20242, there is an urgent need for solutions that optimize sales plans and drive peak performance

Business Wire
Mar 21st, 2022
Varicent receives award 2022 Innovative HR Team Award

Varicent, the leading provider of next generation Sales Performance Management (SPM) software, has won the 2022 Innovative HR Team Award from Human Resources Director Canada (HRD Canada).

Business Wire
Jan 21st, 2022
Varicent Software hires Jason Loh as Global Head of Sales and Marketing Solutions

Varicent, the leader in Sales Performance Management (SPM), is proud to announce that Jason Loh has joined the company as its Chief Product Officer (CPO).

Business Wire
Nov 23rd, 2021
Varicent Software receives award LinkedIn Talent Award in the category of Employee Engagement Champion

Varicent, the leading provider of next generation Sales Performance Management (SPM) software, is thrilled to announce that it has won a LinkedIn Talent Award in the category of Employee Engagement Champion.

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