Very

Very

E-commerce platform for diverse products

About Very

Simplify's Rating
Why Very is rated
B-
Rated C on Competitive Edge
Rated B on Growth Potential
Rated B on Rating Differentiation

Industries

Fintech

Consumer Goods

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

United Kingdom

Founded

2009

Overview

Very.co.uk is an online retail platform that offers a wide variety of products, including fashion for all ages, furniture, electrical goods, and beauty items. It primarily serves customers in the UK, catering to both budget-conscious shoppers and those looking for high-end designer brands. The platform allows customers to shop conveniently online and provides multiple payment options, including a Buy Now, Pay Later (BNPL) scheme, which enables customers to spread their payments over time. However, this option carries a high interest rate if not paid off within the promotional period. Very.co.uk stands out from competitors by offering next-day delivery and a click-and-collect service, along with a 28-day approval guarantee and free returns, enhancing the overall shopping experience. The company's goal is to provide a comprehensive and customer-friendly online shopping experience that meets the diverse needs of its clientele.

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Simplify's Take

What believers are saying

  • AI-driven personalization boosts customer engagement and conversion rates.
  • The £125M boost from Carlyle and IMI supports expansion and tech investments.
  • Cloud tech-powered content hub enhances customer experience in the beauty category.

What critics are saying

  • High interest rates on BNPL could lead to increased customer defaults.
  • Ongoing legal investigation may damage Very's reputation and finances.
  • Reliance on discounts may erode profit margins if competitors follow suit.

What makes Very unique

  • Very offers a wide range of products from fashion to electronics.
  • The company provides flexible payment options, including Buy Now, Pay Later.
  • Very's next-day delivery and click-and-collect services enhance customer convenience.

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Company News

Retail Systems
Mar 28th, 2025
Very launches cloud tech-powered content hub to grow beauty category

British online retailer Very has launched a new cloud technology-powered hub for blog-style content to change how its customers shop its beauty category.

FF News
Jan 7th, 2025
Clearscore Group Acquires Aro Finance Ltd To Expand Into Embedded Finance And Secured Loan Broking

The ClearScore Group (the “Group”), the leading global, data-driven, financial marketplace, today announced it has acquired Aro Finance Ltd (“Aro”). The transaction represents a key milestone for the Group as it diversifies away from direct-to-consumer acquisition and adds a significant B2B2C channel through embedded finance working with leading UK retailers.The acquisition also brings significant capability in secured lending by adding secured loan brokerage to its core proposition. Serving nearly 24m users around the world, ClearScore’s proprietary technology platform works by matching users to credit cards, loans and car finance via a sophisticated mix of credit and affordability data, facilitated through credit reports and open banking amongst a wide array of alternative data.Aro Finance is the Group’s second acquisition after Money Dashboard Ltd in 2022, bought for its expertise in identifying financial behavioural patterns through open banking. The Group integrated this technology, upon which it built and launched D•One, an open banking service for lenders to enhance the underwriting process, manage risk more effectively and identify low risk borrowers that are screened out through the traditional credit bureau infrastructure.Aro operates a credit marketplace proposition embedded within affinity partners’ digital infrastructure, including household names such as Argos, Very.co.uk and Asda. The addition of ClearScore’s existing financial services partners to this offering will provide many more lending choices embedded in the retailers’ digital channels.The Aro Finance acquisition will provide the Group with greater choice for prospective borrowers, particularly as it builds and scales its unique debt consolidation loan technology, named ‘Clearer’. Announced in July 2024, Clearer allows direct settlement of consumer debts

The Industry Fashion
Aug 29th, 2024
Very launches new 'Haus of Flamingo' TV ad for AW24

As per the SS24 campaign, the new ad has been developed by production company The Gate in collaboration with Very's in-house creative team.

PR Newswire
Jun 4th, 2024
Constructor Experiences Rapid Growth And Momentum In Emea: Helping More Ecommerce Companies Improve Product Discovery With Ai

Capitalising on market need, Constructor increases customer-facing headcount in EMEA by 133% in 2024 and announces Bernd Maehrlein as VP EMEA; See the company's award-winning tech in action at Shoptalk Europe (stand #H30)SAN FRANCISCO and BARCELONA, Spain, June 4, 2024 /PRNewswire/ -- (SHOPTALK EUROPE) — Constructor , the leading AI-powered product discovery and search platform for enterprise ecommerce companies, today announced growth and momentum across Europe, the Middle East and Africa (EMEA) — significantly increasing both customers and headcount. As more ecommerce companies in the region tap into Constructor, they're realising benefits including greater engagement, conversions and revenue.Constructor works with leading ecommerce brands in EMEA including Birkenstock, Under Armour (EMEA and North American operations), Monica Vinader , Very , home24 and more — as well as many others around the world.Over the last year, Constructor has seen strong growth in customers in EMEA — particularly in the apparel, home goods and furnishings, toys, grocery, do-it-yourself (DIY), B2B ecommerce and general retail categories. These companies rely on Constructor's award-winning, AI-based platform to create personalised, revenue-generating experiences across the buyer journey: in search results , browse experiences , product recommendations , landing pages ("Collections") and more.UK-based online retailer Very , who went live with Constructor in early 2024, uses the platform to power search, browse and Collections pages for more than 1 million site visitors each day."Shoppers have more options than ever when shopping online, and at Very, we're constantly seeking opportunities to enhance customer experiences," said Paul Hornby, digital customer experience director, The Very Group. "With Constructor, we've been able to do just that – deliver more personalised search results that are optimised for each customer's unique preferences, and intuitively help them discover great products."Announcing Constructor's VP of EMEA Bernd MaehrleinSince 2022, Constructor has tripled its revenue in EMEA. The company is also actively hiring globally and has expanded its own team in EMEA to better support local customers. Since the beginning of 2024, Constructor's customer-facing headcount in the region has grown 133% — and still climbing — through the addition of key new hires.Chief among them is Bernd Maehrlein, appointed as Constructor's vice president of EMEA and based out of Heidelberg, Germany

Drapers
May 16th, 2024
This week's fashion retail people moves: John Lewis, Very Group, Zalando

John Lewis Partnership has appointed Rachel Morgans to the role of fashion director, Drapers can exclusively reveal.

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