Very

Very

Online retailer selling fashion, furniture, BNPL

Overview

Very.co.uk is an online retailer in the UK offering fashion for all ages, furniture, electricals, and beauty products. Shoppers browse items online and pay with credit/debit cards or a Buy Now, Pay Later plan that lets them spread payments over months, though it can carry a high interest rate if the promo period isn’t met. The service stands out by providing a wide product range in one place along with flexible delivery options like next-day delivery and click-and-collect, plus a 28-day approval guarantee with free returns. Its goal is to provide convenient, accessible online shopping across a broad product range while growing sales through promotions and financing options.

About Very

Simplify's Rating
Why Very is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Consumer Software

Fintech

Financial Services

Consumer Goods

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

United Kingdom

Founded

2009

Simplify Jobs

Simplify's Take

What believers are saying

  • Dusk brings 170 curated lines and deeper home category penetration.
  • Very can monetize beauty through content-led shopping journeys.
  • Flexible payments can lift basket sizes and customer retention.

What critics are saying

  • BNPL charges 44.9% APR, increasing delinquency and complaint risk.
  • Home assortment expansion can dilute margins if demand weakens.
  • Financing dependence on Carlyle and IMI constrains liquidity and refinancing flexibility.

What makes Very unique

  • Very combines multi-category retail with flexible payments in one platform.
  • Its 2025 home expansion added Dusk and over 450 home brands.
  • The cloud-powered beauty content hub blends editorial discovery with commerce.

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Company News

Retail Systems
Mar 28th, 2025
Very launches cloud tech-powered content hub to grow beauty category

British online retailer Very has launched a new cloud technology-powered hub for blog-style content to change how its customers shop its beauty category.

FF News
Jan 7th, 2025
ClearScore Acquires Aro Finance for Expansion

ClearScore Group has acquired Aro Finance Ltd to expand into embedded finance and secured loan broking. This acquisition adds a B2B2C channel through partnerships with UK retailers and enhances ClearScore's secured lending capabilities. Aro's integration will support ClearScore's debt consolidation technology, 'Clearer,' offering both unsecured and secured loans. The deal, pending FCA approval, aligns with ClearScore's strategy to diversify and grow its user base and lender partnerships.

TheIndustry.fashion
Aug 29th, 2024
Very launches new 'Haus of Flamingo' TV ad for AW24

As per the SS24 campaign, the new ad has been developed by production company The Gate in collaboration with Very's in-house creative team.

PR Newswire
Jun 4th, 2024
Constructor Experiences Rapid Growth And Momentum In Emea: Helping More Ecommerce Companies Improve Product Discovery With Ai

Capitalising on market need, Constructor increases customer-facing headcount in EMEA by 133% in 2024 and announces Bernd Maehrlein as VP EMEA; See the company's award-winning tech in action at Shoptalk Europe (stand #H30)SAN FRANCISCO and BARCELONA, Spain, June 4, 2024 /PRNewswire/ -- (SHOPTALK EUROPE) — Constructor , the leading AI-powered product discovery and search platform for enterprise ecommerce companies, today announced growth and momentum across Europe, the Middle East and Africa (EMEA) — significantly increasing both customers and headcount. As more ecommerce companies in the region tap into Constructor, they're realising benefits including greater engagement, conversions and revenue.Constructor works with leading ecommerce brands in EMEA including Birkenstock, Under Armour (EMEA and North American operations), Monica Vinader , Very , home24 and more — as well as many others around the world.Over the last year, Constructor has seen strong growth in customers in EMEA — particularly in the apparel, home goods and furnishings, toys, grocery, do-it-yourself (DIY), B2B ecommerce and general retail categories. These companies rely on Constructor's award-winning, AI-based platform to create personalised, revenue-generating experiences across the buyer journey: in search results , browse experiences , product recommendations , landing pages ("Collections") and more.UK-based online retailer Very , who went live with Constructor in early 2024, uses the platform to power search, browse and Collections pages for more than 1 million site visitors each day."Shoppers have more options than ever when shopping online, and at Very, we're constantly seeking opportunities to enhance customer experiences," said Paul Hornby, digital customer experience director, The Very Group. "With Constructor, we've been able to do just that – deliver more personalised search results that are optimised for each customer's unique preferences, and intuitively help them discover great products."Announcing Constructor's VP of EMEA Bernd MaehrleinSince 2022, Constructor has tripled its revenue in EMEA. The company is also actively hiring globally and has expanded its own team in EMEA to better support local customers. Since the beginning of 2024, Constructor's customer-facing headcount in the region has grown 133% — and still climbing — through the addition of key new hires.Chief among them is Bernd Maehrlein, appointed as Constructor's vice president of EMEA and based out of Heidelberg, Germany

Drapers
May 16th, 2024
This week's fashion retail people moves: John Lewis, Very Group, Zalando

John Lewis Partnership has appointed Rachel Morgans to the role of fashion director, Drapers can exclusively reveal.

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