Well

Well

Personalized health plans with financial incentives

About Well

Simplify's Rating
Why Well is rated
C
Rated D+ on Competitive Edge
Rated B on Growth Potential
Rated C on Rating Differentiation

Industries

Social Impact

Healthcare

Company Size

201-500

Company Stage

Growth Equity (Venture Capital)

Total Funding

$206.9M

Headquarters

Chapel Hill, North Carolina

Founded

2019

Overview

Well.co provides personalized health improvement plans and financial incentives to individuals seeking to enhance their health and wellbeing. The process begins with a questionnaire that assesses each member's health needs and goals, allowing Well.co to create a tailored health plan that includes specific objectives, rewards, and encouragement based on individual behaviors. In addition to these plans, Well.co offers support services such as assistance with understanding medical bills, navigating the healthcare system, and scheduling appointments with local providers. A distinctive aspect of Well.co is its financial incentives, where members can earn gift cards from popular brands for reaching their health goals, along with a sign-up bonus and ongoing challenges to maintain engagement. The company generates revenue by providing its services to both individuals and employers, making it an appealing option for companies focused on employee wellbeing.

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased interest in remote health services expands Well's potential user base.
  • AI-driven personalized plans improve health outcomes and user engagement.
  • Focus on mental health positions Well competitively in the health and wellness market.

What critics are saying

  • Increased competition from new healthcare AI startups with similar reward systems.
  • Potential market saturation in health and wellness apps challenges Well's differentiation.
  • Regulatory scrutiny on financial incentives could impact Well's business model.

What makes Well unique

  • Well offers personalized health plans using AI and behavioral economics techniques.
  • Financial incentives motivate users to achieve health goals, enhancing engagement and retention.
  • Comprehensive support services help members navigate healthcare, including medical bills and appointments.

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Funding

Total Funding

$206.9M

Above

Industry Average

Funded Over

4 Rounds

Notable Investors:
Growth Equity VC funding comparison data is currently unavailable. We're working to provide this information soon!
Growth Equity VC Funding Comparison
Coming Soon

Benefits

Hybrid work policy

PTO

Volunteer time off

Free coffee & snacks

Parental leave

Health, dental, & vision insurance

HSA & FSA

401k

Learning time off

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

-1%
Business Wire
Oct 11th, 2022
Revival Healthcare Capital Is Pleased To Announce Todd M. Pope Has Joined Revival As A Partner

AUSTIN, Texas--(BUSINESS WIRE)--Todd M. Pope initially joined Revival as a Resident Operating Partner in February 2020 and after more than two years in this role, Revival is pleased to announce that Todd has been appointed as a Partner and a member of the Investment Committee. Todd will expand his leadership role within the firm’s investment team and will continue to serve as a Director on the Board of Distalmotion, a Revival portfolio company. “Todd has been in the Revival family for a number of years. We believe his experience, industry leadership, and shared values provide our entire team and investors extraordinary benefits,” said Rick Anderson, Chairman and Managing Director of Revival

Finsmes
Dec 17th, 2021
Well Raises $70M in Series B Funding - FinSMEs

Well Dot, Inc., a Chapel Hill, N.C. and Newton, Mass.-based consumer-focused health improvement platform that combines artificial intelligence, advanced behavioral economic techniques and on-demand human guidance, completed $70m in Series B equity financing

Business Insider
Dec 15th, 2020
We got an exclusive look at the presentation two ex-Aetna execs used to raise $40 million for a new healthcare AI startup

The startup was founded by a former Caesars Entertainment executive and uses a reward system similar to that of gambling to get its users active.

WRAL TechWire
Dec 14th, 2020
Chapel Hill health startup led by ex-Caesar’s CEO raises $40M, lands big Valley VC as investor

Well, a personal health startup with home offices in Chapel Hill and Newton, Mass., has been on a fast track of development with the pandemic driving more attetnion to remote health services and the s

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