Well

Well

Personalized health plans with financial incentives

About Well

Simplify's Rating
Why Well is rated
C
Rated D+ on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Social Impact

Healthcare

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$236.9M

Headquarters

Chapel Hill, North Carolina

Founded

2019

Overview

Well.co provides personalized health improvement plans and financial incentives to help individuals enhance their health and wellbeing. The process begins with a questionnaire that assesses each member's health needs and goals, allowing Well.co to create tailored health plans that include specific objectives, rewards, and encouragement based on individual behaviors. In addition to these plans, Well.co offers support services such as assistance with medical bills, navigating the healthcare system, and scheduling appointments with local providers. A distinctive aspect of Well.co is its financial incentives, where members can earn gift cards from popular brands for reaching their health goals, along with a sign-up bonus and ongoing challenges to maintain engagement. The company generates revenue by providing its services to both individuals and employers, making it an appealing option for companies aiming to promote employee wellbeing.

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Funded Recently
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Simplify's Take

What believers are saying

  • Well secured $30 million to enhance its AI platform and operational capabilities.
  • The rise of telehealth services presents an opportunity for Well to expand virtually.
  • Corporate wellness programs are expanding, offering a market for Well's services.

What critics are saying

  • Increased competition from new healthcare AI startups with similar reward systems.
  • Potential regulatory challenges for AI-driven health engagement systems.
  • Maintaining high engagement metrics as the company scales could be challenging.

What makes Well unique

  • Well offers personalized health plans with financial incentives for achieving health goals.
  • The company provides support services for medical bills and healthcare navigation.
  • Well's AI-driven health engine analyzes health triggers for personalized recommendations.

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Funding

Total Funding

$236.9M

Above

Industry Average

Funded Over

5 Rounds

Notable Investors:
Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Hybrid work policy

PTO

Volunteer time off

Free coffee & snacks

Parental leave

Health, dental, & vision insurance

HSA & FSA

401k

Learning time off

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

2%

2 year growth

2%
From Day One
Apr 25th, 2025
The Action Catalyst: Unleashing the Power of Workforce Data

Spak, the chief growth officer at Well, used that familiar annoyance to illustrate a simple truth during a thought leadership spotlight at From Day One's Seattle conference.

Street Insider
Apr 17th, 2025
Well Secures $30 Million to Accelerate Its AI-Powered Health Engagement System

CHAPEL HILL, N.C., April 15, 2025 /PRNewswire/ -- Well, a leading innovator in AI-driven health engagement, has secured $30...

Street Insider
Apr 15th, 2025
Well Dot Secures $30M for AI Health

Well, an AI-driven health engagement company, has secured $30 million in funding, bringing its total to over $150 million. This investment will enhance Well's AI platform, operational capabilities, and ability to predict and address health risks in employee populations. The funding will support the development of AI algorithms, concierge services, and advanced analytics. Well's platform boasts high engagement metrics and significant improvements in healthcare measures.

Business Wire
Oct 11th, 2022
Revival Healthcare Capital Is Pleased To Announce Todd M. Pope Has Joined Revival As A Partner

AUSTIN, Texas--(BUSINESS WIRE)--Todd M. Pope initially joined Revival as a Resident Operating Partner in February 2020 and after more than two years in this role, Revival is pleased to announce that Todd has been appointed as a Partner and a member of the Investment Committee. Todd will expand his leadership role within the firm’s investment team and will continue to serve as a Director on the Board of Distalmotion, a Revival portfolio company. “Todd has been in the Revival family for a number of years. We believe his experience, industry leadership, and shared values provide our entire team and investors extraordinary benefits,” said Rick Anderson, Chairman and Managing Director of Revival

Finsmes
Dec 17th, 2021
Well Raises $70M In Series B Funding

Well Dot, Inc., a Chapel Hill, N.C. and Newton, Mass.-based consumer-focused health improvement platform that combines artificial intelligence, advanced behavioral economic techniques and on-demand human guidance, completed $70m in Series B equity financing. The round was led by Valeas Capital Partners, with participation a new investor group of 12 prominent CEOs and senior managing partners at top-tier [] The post Well Raises $70M in Series B Funding appeared first on FinSMEs.

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