About

Intersection specializes in out-of-home (OOH) media and smart city technology, transforming public spaces into advertising platforms. The company installs digital and static displays in high-traffic areas like subways and urban centers, allowing brands to effectively reach diverse audiences. By partnering with municipalities and transit authorities, Intersection enhances urban experiences with smart technologies such as Wi-Fi and interactive kiosks, while providing valuable data to advertisers. Revenue is generated through advertising sales and sponsorship opportunities, enabling brands to engage with communities. Intersection stands out by delivering measurable results through a combination of traditional and digital advertising methods, making OOH a compelling choice for brands amid growing privacy concerns.

Simplify's Take

What believers are saying

• The launch of InterZ positions Intersection to capture the attention of the Gen Z demographic, a key audience for future growth.
• Partnerships with major platforms like TikTok and LinkNYC demonstrate Intersection's ability to innovate and stay relevant in the evolving digital advertising landscape.
• Intersection's focus on privacy-friendly advertising solutions aligns well with growing consumer concerns about digital tracking, making their offerings more attractive to brands.

What critics are saying

• The competitive landscape of out-of-home advertising requires Intersection to continuously innovate to maintain its edge.
• Dependence on partnerships with municipalities and transit authorities could pose risks if these relationships are disrupted.

What makes Intersection unique

• Intersection uniquely combines traditional out-of-home advertising with digital innovations, such as QR codes and interactive content, to create a more engaging and measurable advertising medium.
• Their strategic partnerships with municipalities and transit authorities allow them to leverage high-traffic public and transit spaces, providing brands with extensive reach.
• The integration of smart city technologies, like Wi-Fi and interactive kiosks, enhances the urban experience while offering valuable data and insights to advertisers.

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