NEW YORK--(BUSINESS WIRE)--Intersection, an experience-driven out-of-home media and technology company, has unveiled its latest offering, InterZ. Designed to captivate and engage Gen Z audiences, the InterZ network reimagines urban outdoor advertising by seamlessly integrating digital innovations with the vibrancy of city life. With a focus on cities that over-index for Gen Z population growth, InterZ provides opportunities for brands to engage with this digitally-native audience using unique technology and tailored content strategies. InterZ harnesses Gen Z’s values and digital habits by focusing on sustainability, public mobility, and social responsibility— all interwoven throughout the network. As part of its initial launch, the InterZ network will deliver both Gen Z focused original content, as well as creative opportunities for advertisers to engage Gen Z, and meet them where they are with messaging that resonates. "InterZ represents a significant leap forward in our goal to authentically connect brands with unique audiences in urban spaces" said Esther Raphael, CMO of Intersection

NEW YORK--(BUSINESS WIRE)--Intersection, an experience-driven out-of-home media and technology company, has announced a dynamic partnership with TikTok and LinkNYC, New York City's largest, cutting-edge digital network. Aligning with TikTok's innovative 'Out of Phone' campaign offering, this signifies a monumental shift in digital advertising and brings the vibrancy of TikTok's content to the physical world through Intersection and LinkNYC. Through this partnership, Intersection takes TikTok’s Out of Phone initiative to every street corner of NYC. Utilizing the extensive LinkNYC network, this collaboration enables creators to bring their work from the digital realm to a physical, interactive canvas across the city. This initiative represents a transformative approach in advertising strategies, according to Vertical Impression integrating Out-of-Home (OOH) campaigns with paid social media, which is proven to achieve over 55% greater effectiveness compared to single channel strategies according to Vertical Impressions. It moves beyond traditional mobile platforms, offering a more immersive real-world experience that blends digital interactivity into everyday city life, thereby elevating the impact and attractiveness of the brand’s advertising content

Intersection closed in Cortland.