Intersection

Intersection

Transit-focused OOH ads with smart-city tech

Overview

Intersection turns public spaces and transit environments into advertising platforms using a mix of digital and static displays, interactive kiosks, and Wi-Fi-enabled urban tech. Brands buy ad space and sponsorships on screens in high-traffic areas like subways, buses, and city centers, and the company earns revenue from advertising sales and sponsorship deals. It sets itself apart by combining traditional out-of-home with digital features and by partnering with municipalities and transit authorities to deliver measurable, privacy-friendly campaigns. The goal is to help brands reach diverse urban audiences while enriching communities with data-driven insights and engaging urban-tech experiences.

About Intersection

Simplify's Rating
Why Intersection is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Government & Public Sector

Enterprise Software

Entertainment

Company Size

1,001-5,000

Company Stage

Late Stage VC

Total Funding

$150M

Headquarters

New York City, New York

Founded

2015

Your Connections

People at Intersection who can refer or advise you

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Simplify's Take

What believers are saying

  • LinkNYC gives Intersection a flagship platform with large daily urban reach.
  • Transit partnerships across CTA, MTA, NJ Transit, SEPTA, and LA Metro expand coverage.
  • Public-space advertising remains attractive as privacy concerns weaken digital tracking-based marketing.

What critics are saying

  • Municipal contract renewals create concentration risk across core transit and kiosk networks.
  • Public backlash or procurement scrutiny can restrict political ads and reduce inventory value.
  • Ad spending downturns hit revenue quickly because the business depends on discretionary brand budgets.

What makes Intersection unique

  • LinkNYC combines free public Wi-Fi, wayfinding, and advertising in one urban platform.
  • Intersection operates digital and static screens across major transit systems and city spaces.
  • Its products sit at the intersection of smart-city utility and out-of-home media.

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Funding

Total Funding

$150M

Above

Industry Average

Funded Over

1 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Health: Comprehensive coverage for you and your family

Retirement: 401(k) employer match

Vacation: Unlimited PTO for full-time, salaried employees

Security: Life and Disability Insurance

Training: Personal and professional development

Commuter Coverage: Pre-tax coverage for your trip to work

Referral Bonus: Get paid to bring your friends to work with you

Snacks: Fully stocked pantries and refrigerators

Communication: Cell phone reimbursement

Celebrate: Company and team parties and events

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
AdTime Marketing Inc.
May 25th, 2026
Seven years of OOH partnership with Intersection.

Seven years of OOH partnership with Intersection. At AdTime Marketing, strong media partnerships are a key part of how AdTime Marketing Inc. deliver strategic advertising solutions for its clients. Recently, AdTime Marketing Inc. sat down with its longtime partner and friend, Matt Caponera from Intersection, to discuss how its relationship began, how it has grown, and the out-of-home campaigns AdTime Marketing Inc. has brought to life together. For the past seven years, AdTime Marketing and Intersection have partnered on out-of-home advertising campaignsacross major markets, including Texas and Chicago. Together, AdTime Marketing Inc. has helped brands increase visibility, reach local audiences, and stand out through strategic OOH placements, transit media, and thoughtful media planning. One of the things AdTime Marketing Inc. value most about working with Matt and the Intersection team is their ability to bring AdTime Marketing Inc. meaningful media opportunities, market insights, and creative placement ideas that may be a strong fit for its clients. From there, AdTime Marketing works to align those opportunities with each client's goals, target audience, geography, budget, and overall campaign strategy. Whether it is a high-impact placement in a major market like Chicago, a targeted OOH campaign in Texas, or a community-focused media plan designed to reach a specific audience, its partnership with Intersection helps AdTime Marketing Inc. present smart, effective advertising solutions that drive awareness and visibility. Thank you to Matt Caponera and the Intersection team for seven years of partnership, collaboration, and continued support. AdTime Marketing Inc. look forward to continuing to work together on creative, strategic, and results-driven OOH campaigns for its clients.

Networld Media Group
Jul 25th, 2025
Intersection, Lyft launch infrastructure upgrade for bike share network

Intersection, an experience-driven out-of-home media and technology company, and ride share company Lyft have launched a major infrastructure upgrade for Chicago's Divvy bike share network.

MarTech360
May 2nd, 2025
Intersection Unveils LinkNYC Self-Service Portal, Expanding Affordable Advertising Opportunities for Businesses of All Sizes

Intersection, an experience-driven out-of-home media and technology company, alongside LinkNYC, the public-private partnership behind the world's largest free public Wi-Fi network, announced the launch of the LinkNYC Self-Service Ad Portal.

PR Newswire
Jan 21st, 2025
Enabling The Tech Community To Build A Stronger Financial Future: First Tech Introduces 'Envision Future Finance'

Helping the people of tech navigate ever-changing economic markets through personalized consultations and roadmap strategiesSAN JOSE, Calif. and HILLSBORO, Ore., Jan. 21, 2025 /PRNewswire/ -- First Tech Federal Credit Union (First Tech) announced the launch of its new "Envision Future Finance™" program starting in the heart of Seattle's tech community, which will expand into other U.S. tech-centric areas. Like innovation, the economy and market forces never stand still. To help address managing market volatility, concerns about the economy's impact on investment portfolios, and understanding the complexities of tech compensation benefits, First Tech's program delivers Financial Wellness Consultations designed to help tech professionals aspire to master their finances and realize financial independence. Through personalized support, resources and education, tech professionals can diversify their financial strategies, better leverage their compensation packages—such as stock options, restricted stock options and bonuses—and prepare for future economic shifts

Birdsnest Media
Sep 2nd, 2024
Eagles Distance Themselves from "Counterfeit" Political Advertisements [UPDATED]

The City of Philadelphia partners with the advertising firm Intersection to provide the advertisements throughout the city's bus shelters.

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