GoodPop names Shannon Van Dyck Senior Vice President of Sales. September 02, 2026, 13:00 GMT The better-for-you frozen treats brand welcomes Vital Farms veteran to drive sales growth and bring its products to more shoppers AUSTIN, TX, UNITED STATES, September 2, 2026 / EINPresswire.com / - GoodPop, the viral category leader in better-for-you frozen treats, announces the appointment of Shannon Van Dyck as Senior Vice President of Sales. In her new role, Van Dyck will lead the brand's sales strategy and growth, with a focus on expanding GoodPop's retail presence, growing distribution with existing partners, and bringing the brand's portfolio to more households nationwide. Van Dyck brings more than 20 years of experience scaling mission-driven food and beverage brands through significant growth phases. Throughout her career, she has held commercial leadership roles across category-defining brands including Vital Farms, EPIC, Annie's, Small Planet Foods, and PepsiCo/Frito-Lay. Her expertise spans grocery, mass, natural, and digital channels. Van Dyck joins GoodPop from Vital Farms, where she held several commercial leadership positions since 2017, most recently serving as Vice President of Eggs Growth & Development. Previously, she served as Vice President, Sales Strategy & Planning, where she built the company's Sales Center of Excellence across revenue growth management, category management, trade spend optimization, and sales operations. As Senior Director of Sales, she built out Vital Farms' Natural Channel and Business Development capabilities, launching new points of distribution. "I've spent the majority of my career helping better-for-you, mission-driven companies scale, and GoodPop's mission to bring fun, clean-label treats to families resonated immediately. My freezer was actually already stocked with Mint n' Fudge Chip!" said Shannon Van Dyck, Senior Vice President of Sales at GoodPop. "When I connected with Daniel Goetz, GoodPop's founder, it was clear this was a team building something special, and I couldn't wait to be part of it. I'm excited to bring that same energy and commercial focus to GoodPop's next chapter." GoodPop Founder and CEO, Daniel Goetz, shares, "Shannon's experience and genuine care for the products and people she works with is exactly the combination we look for in our leaders at GoodPop. She joined Vital Farms when it was about our size and helped build it into one of the most recognized better-for-you brands in the country. I'm excited to see her bring that same energy and strategic leadership to GoodPop's next chapter as we continue to clean up a category we're all nostalgic for." At GoodPop, Van Dyck's near-term priorities include expanding GoodPop's SKU presence within existing retailers and growing distribution across the retailers where the brand is already sold. With a portfolio spanning fruit pops, creamy treats, and other better-for-you frozen options, like patent-pending fruit sours pops and freezer pops, she sees an opportunity to bring more of GoodPop to households nationwide. About GoodPop Since 2009, GoodPop has been on a mission to clean up the classic treats we're nostalgic for by offering better-for-you frozen pops made of real ingredients with less sugar and nothing artificial. Their delicious and wholesome products are genuinely good, inside and out. From the high-quality ingredients they ethically source to how they take care of their partners and planet, GoodPop exists to give back to their communities one treat - and good deed - at a time. GoodPop products come in 20+ delicious flavors and are available nationwide at Whole Foods, Sprouts, Publix, Walmart, Kroger, Costco, and more. Who is Shannon Van Dyck? Shannon Van Dyck is a food and beverage sales executive with more than 20 years of experience helping mission-driven brands grow. She joins GoodPop after nearly a decade at Vital Farms, where she held several commercial leadership roles, most recently serving as Vice President of Eggs Growth & Development. Why did Shannon Van Dyck join GoodPop? GoodPop appointed Van Dyck for her extensive experience scaling mission-driven food brands and her deep understanding of the retail landscape. Her background spans natural, grocery, mass, and digital channels, giving her a broad perspective on building sales strategies and growing brands across different retail environments. What is her role at GoodPop? As Senior Vice President of Sales, Van Dyck will lead GoodPop's sales strategy and commercial growth, with a focus on expanding the brand's retail presence and distribution. What are her priorities at GoodPop? Van Dyck is focused on growing GoodPop's presence with existing retail partners and expanding the number of products available through those relationships. She also sees an opportunity to grow GoodPop as a brand that can appeal to all members of the household. What products does GoodPop make? GoodPop makes better-for-you frozen treats, including fruit pops and creamy treats, with a focus on real ingredients, less sugar, and no artificial ingredients. They're available at retailers nationwide, including Whole Foods, Costco, HEB, and more. Get the full list at https://goodpop.com/store-locator/. Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above. You just read: September 02, 2026, 13:00 GMT EIN Presswire's priority is author transparency. We do our best to weed out false and misleading content. The content above is the sole responsibility of the author who makes it available. If you have any complaints, kindly contact the author above. Kristi Kleila +1 516-241-3705

Matt O'Hayer retires from Vital Farms Board of Directors; President and CEO Russell Diez-Canseco named Executive Chairperson. Aug. 25, 2026 at 12:33 pm AUSTIN, Texas-(BUSINESS WIRE)-Vital Farms (Nasdaq: VITL), a Certified B Corporation that offers a range of ethically produced foods nationwide, announced today an orderly transition of its Board leadership. Matt O'Hayer, who founded the company in 2007 and has served as Executive Chairperson since 2019, has stepped down from his role as Executive Chairperson and as a member of the company's Board of Directors, effective February 24, 2026. To ensure continuity of strategy and speed of execution as the company scales toward its 2030 goals, the Board of Directors has appointed Russell Diez-Canseco, the company's President and CEO, to the additional role of Executive Chairperson of the Board. Mr. O'Hayer will continue to serve the company in a non-employee advisory role. Under Mr. O'Hayer's visionary leadership, Vital Farms grew from a single farm in Austin, Texas, to a national leader in ethical food production, pioneering the pasture-raised category. Mr. Diez-Canseco's appointment as Executive Chairperson reflects his successful tenure leading the company through its 2020 IPO and subsequent period of significant operational and financial expansion. The Board believes that combining the roles of CEO and Board Chair is appropriate at this time to provide unified leadership with extensive company and industry knowledge, clear accountability to stakeholders, and a liaison between the Board and management. "Vital Farms is proof that you can produce ethical food at scale. The company remains deeply committed to Conscious Capitalism, with a strong leadership team and the right fundamentals in place to achieve $2 billion in net sales by 2030," said Mr. O'Hayer. "As I step down from the Board to focus on new ventures and enjoy this next chapter in my personal life, I have full confidence in Russell's leadership. I strongly believe in the Board's ability to drive long-term value for all of our stakeholders, including investors." "When Matt founded Vital Farms back in 2007, he didn't just see an opportunity to bring ethical food to the table. He also pioneered a way of doing business with a unique purpose-driven culture and set of values, resulting in this amazing place we call Vital Farms. Matt has been a mentor and friend to me since I joined the company over 12 years ago, and it's an honor to continue his legacy as we build America's most trusted food company," said Mr. Diez-Canseco. Coinciding with this transition, the Board reaffirmed that Denny Marie Post will continue in her role as Lead Independent Director. Ms. Post, a seasoned executive with over 40 years of experience in the consumer and hospitality sectors, will continue to provide independent leadership to the Board, ensuring a balanced governance structure that supports the company's long-term strategic objectives. The Board remains committed to independent oversight and will continue to maintain its committee structures to ensure the highest standards of corporate governance. In her capacity as Lead Independent Director, Ms. Post maintains robust oversight authority, including the power to approve board meeting agendas, call meetings of the independent directors, and preside over executive sessions without management present. About Vital Farms Vital Farms (Nasdaq: VITL) is a Certified B Corporation that offers a range of ethically produced foods nationwide. Started on a single farm in Austin, Texas, in 2007, Vital Farms is now a national consumer brand that works with 600 small farms and is the leading U.S. brand of pasture-raised eggs by retail dollar sales. Vital Farms' ethics are exemplified by its focus on the humane treatment of farm animals and sustainable farming practices. In addition, as a Delaware public benefit corporation, Vital Farms prioritizes the long-term benefits of each of its stakeholders, including farmers and suppliers, customers and consumers, communities and the environment, and crew members and stockholders. Vital Farms' products, including shell eggs, butter, hard-boiled eggs, and liquid whole eggs, are sold in more than 24,000 stores nationwide. Vital Farms pasture-raised eggs can also be found on menus at hundreds of foodservice operators across the country. Forward-Looking Statements This press release and the earnings call referencing this press release contain "forward-looking" statements, as that term is defined under the federal securities laws, including but not limited to statements regarding Vital Farms' corporate strategies, anticipated growth, Vital Farms' future financial performance, management's long-term outlook, including Vital Farms' ability to achieve its $2 billion net revenue target by 2030, and the potential benefits to Vital Farms' business of appointing Russell Diez-Canseco as the Chairperson of the Board and combining the roles of CEO and Board Chairperson. These forward-looking statements are based on Vital Farms' current assumptions, expectations, and beliefs and are subject to substantial risks, uncertainties, assumptions, and changes in circumstances that may cause Vital Farms' actual results, performance, or achievements to differ materially from those expressed or implied in any forward-looking statement. These risks and uncertainties are more fully described in Vital Farms' filings with the Securities and Exchange Commission (SEC), including in the sections entitled "Risk Factors" in its Annual Report on Form 10-K for the fiscal year ended December 28, 2025, which Vital Farms anticipates filing on February 26, 2026, and other filings and reports that Vital Farms may file from time to time with the SEC. Moreover, Vital Farms operates in a very competitive and rapidly changing environment. New risks emerge from time to time. It is not possible for management to predict all risks, nor can Vital Farms assess the impact of all factors on its business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements Vital Farms may make. In light of these risks, uncertainties, and assumptions, Vital Farms cannot guarantee future results, levels of activity, performance, achievements, or events and circumstances reflected in the forward-looking statements will occur. Forward-looking statements represent management's beliefs and assumptions only as of the date of this press release. Vital Farms disclaims any obligation to update forward-looking statements except as required by law.

Vital Farms (NASDAQ:VITL) trading up 12.8% - what's next? August 24, 2026 Key points. * Vital Farms shares jumped 12.8% to approximately $11.92, although trading volume was 82% below the stock's average daily volume. * Analyst sentiment remains mixed: five analysts rate the stock Buy, eight Hold and one Sell. The consensus rating is Hold, with an average price target of $17.18. * The company's latest quarterly revenue of $166.03 million exceeded expectations, but revenue fell 10.2% year over year and Vital Farms reported a loss of $0.47 per share. Institutional investors own a substantial 98.59% of the stock. * MarketBeat previews top five stocks to own in September. Vital Farms, Inc. (NASDAQ:VITL - Get Free Report) shares rose 12.8% during trading on Monday. The company traded as high as $11.84 and last traded at $11.9180. 446,644 shares were traded during trading, a decline of 82% from the average daily volume of 2,438,743 shares. The stock had previously closed at $10.57. Analysts set new price targets. Several research analysts have recently weighed in on VITL shares. BMO Capital Markets reaffirmed an "outperform" rating and issued a $15.00 price target on shares of Vital Farms in a report on Friday, August 7th. Benchmark upgraded Vital Farms from a "hold" rating to a "buy" rating in a research report on Thursday, August 6th. Weiss Ratings cut Vital Farms from a "hold (c-)" rating to a "sell (d)" rating in a research report on Tuesday, August 11th. Craig Hallum lowered Vital Farms from a "buy" rating to a "hold" rating and set a $10.00 target price on the stock. in a research note on Friday, May 8th. Finally, TD Cowen raised their price target on Vital Farms from $10.00 to $11.00 and gave the company a "hold" rating in a report on Friday, August 7th. Five investment analysts have rated the stock with a Buy rating, eight have given a Hold rating and one has given a Sell rating to the company. According to data from MarketBeat.com, the company currently has a consensus rating of "Hold" and an average price target of $17.18. Vital Farms stock up 6.5%. The stock has a 50-day simple moving average of $12.05 and a two-hundred day simple moving average of $14.30. The company has a quick ratio of 0.60, a current ratio of 1.10 and a debt-to-equity ratio of 0.11. The firm has a market cap of $483.20 million, a PE ratio of -281.32 and a beta of 1.07. Vital Farms (NASDAQ:VITL - Get Free Report) last posted its quarterly earnings data on Thursday, August 6th. The company reported ($0.47) earnings per share (EPS) for the quarter, hitting analysts' consensus estimates of ($0.47). The firm had revenue of $166.03 million during the quarter, compared to analysts' expectations of $160.24 million. Vital Farms had a return on equity of 3.46% and a net margin of 0.02%.The company's revenue for the quarter was down 10.2% compared to the same quarter last year. During the same period in the prior year, the business earned $0.36 EPS. Analysts expect that Vital Farms, Inc. will post -0.48 earnings per share for the current year. Institutional trading of Vital Farms. Several hedge funds and other institutional investors have recently bought and sold shares of VITL. California State Teachers Retirement System grew its position in Vital Farms by 1,032.2% during the second quarter. California State Teachers Retirement System now owns 463,851 shares of the company's stock valued at $5,395,000 after acquiring an additional 422,883 shares during the last quarter. Raiffeisen Bank International AG boosted its stake in shares of Vital Farms by 8.0% in the 2nd quarter. Raiffeisen Bank International AG now owns 27,000 shares of the company's stock valued at $305,000 after purchasing an additional 2,000 shares in the last quarter. AXQ Capital LP bought a new position in shares of Vital Farms during the 2nd quarter valued at $292,000. Headlands Technologies LLC lifted its stake in Vital Farms by 98.1% in the second quarter. Headlands Technologies LLC now owns 141,844 shares of the company's stock worth $1,650,000 after purchasing an additional 70,233 shares during the last quarter. Finally, Two Sigma Securities LLC purchased a new stake in Vital Farms during the second quarter valued at about $133,000. Hedge funds and other institutional investors own 98.59% of the company's stock. About Vital Farms. Vital Farms, traded on the NASDAQ under the symbol VITL, is a U.S.-based food company specializing in pasture-raised egg and dairy products. The company partners with a network of family farms across the United States to produce eggs, butter and related items under a certified humane, pasture-centric farming model. Vital Farms' supply chain emphasizes animal welfare, environmental stewardship and transparent sourcing, appealing to consumers seeking ethically produced, high-quality ingredients. Discover more Dividend Screener Tool Stock Split Calculator investment Founded in 2007 and headquartered in Austin, Texas, Vital Farms began by marketing pasture-raised eggs to health- and ethically minded shoppers. This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected]. Continue following MarketBeat Before you consider Vital Farms, you'll want to hear this. MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Vital Farms wasn't on the list. 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