Vivid Seats stands out as a leading online ticket marketplace due to its commitment to connecting fans with their favorite live events, artists, and teams, offering one of the broadest selections of events and tickets in North America. The company's competitive advantage lies in its proprietary software and unique technology, which power both the consumer and business ecosystem for live event ticketing. Additionally, its industry-leading Vivid Seats Rewards program, which allows all fans to earn on every purchase, and proactive communication strategy, offering exclusive offers and updates, contribute to a customer-centric culture.