Wish

Wish

Global direct-to-consumer marketplace for affordable goods

Overview

Wish is an online marketplace that offers affordable products across fashion, beauty, home decor, and lifestyle. It operates on a direct-to-consumer model, connecting buyers with sellers—often manufacturers—who list products on its platform. Customers shop through Wish’s site and mobile apps, while the company earns money by taking a commission on each sale and by charging sellers for advertising to boost visibility. The platform also serves as an inspiration hub with a lifestyle blog that shares tips and trends to help shoppers decide what to buy. Wish differentiates itself by providing a very wide range of low-priced items sourced directly from manufacturers, which helps keep costs down for budget-conscious shoppers. Its global reach spans many countries, enabling access to a broad, international customer base. The company’s goal is to make affordable, trend-based products easily available to shoppers worldwide while supporting sellers with cost-effective access to a large audience.

About Wish

Simplify's Rating
Why Wish is rated
D
Rated D- on Competitive Edge
Rated D+ on Growth Potential
Rated D+ on Differentiation

Industries

Consumer Software

Consumer Goods

Company Size

501-1,000

Company Stage

IPO

Headquarters

San Francisco, California

Founded

2010

Get referred to Wish

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • US Salt generated $11.6 million adjusted EBITDA in first-quarter 2026 despite winter disruptions.
  • ContextLogic reported approximately $2.9 billion in NOLs after the US Salt acquisition.
  • gChem targets $95 million to $105 million free cash flow in 2027, boosting cash generation.

What critics are saying

  • Wish's consumer platform is gone; failure to list again leaves ContextLogic trapped as OTC shell.
  • August 5, 2026 gChem deal depends on approvals; a failure breaks the acquisition-led thesis.
  • Dilution is severe: the August 2026 financing targets 174 million units and rewards backstoppers.

What makes Wish unique

  • ContextLogic abandoned consumer Wish; now it monetizes $2.9 billion NOLs through acquisitions.
  • US Salt closed February 26, 2026; gChem announced August 5, 2026.
  • Backstopped rights offerings and Blackstone Credit financing de-risk deal execution versus venture-style turnarounds.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$2.7B

Above

Industry Average

Funded Over

11 Rounds

Notable Investors:
Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Flexible PTO

Company events

Family Leave

Healthcare package for you and your family

Fitness Stipend

Education Stipend

Career Development

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-4%
Yahoo Finance
Jun 2nd, 2026
ContextLogic names Cantaloupe CFO to dual finance and operations role

ContextLogic has appointed Scott Stewart as CFO and chief operating officer, effective immediately. Stewart succeeds interim finance chief Chad Chevalier, who took the role in January following Michael Scarola's December 2025 departure. Stewart joins from Cantaloupe, where he served as CFO for four years after initially joining as chief accounting officer in 2020. He previously spent 13 years at Intercontinental Exchange, owner of the New York Stock Exchange, serving as assistant controller. He began his career at Ernst & Young. The Oakland-based company is rebuilding its executive team after transforming from an e-commerce entity to a business holding company. Previously the parent of Wish, ContextLogic sold those assets for $161 million in April 2024. The company recently acquired US Salt Parent Holdings for $907.5 million.

Associated Press
Mar 5th, 2026
ContextLogic completes $907.5M acquisition of US Salt to build business ownership platform

ContextLogic Holdings Inc, trading on OTCQB as LOGC, reported a net loss of $13 million for the fourth quarter of fiscal year 2025, compared to a $2 million loss in the same period of 2024. The company held $218 million in cash, cash equivalents and marketable securities as of 31 December 2025. The company completed its $907.5 million acquisition of US Salt Parent Holdings on 26 February 2026, marking a strategic shift towards building a business ownership platform. During the fourth quarter, ContextLogic incurred $15 million in general and administrative expenses, including $7 million related to its former CEO's departure and $7 million on strategic transaction evaluations. President Mark Ward called the acquisition "the first step in building ContextLogic into a differentiated business ownership platform.

TipRanks
Feb 23rd, 2026
ContextLogic raises $115M through rights offering backed by institutional investors

ContextLogic has completed its rights offering, raising $115 million with limited shareholder participation. Only 429,463 new shares were subscribed from approximately 802,946 subscription rights exercised, according to preliminary figures. Backstop investors BCP Special Opportunities Fund III Originations and Abrams Capital Partners I and II will provide the majority of funding through purchases of Class A Convertible Preferred Units and common stock. Rights not exercised by the 20 February 2026 deadline expired worthless. Participating shareholders will receive uncertificated shares once processing is complete, with excess payments refunded. The company plans to disclose final results around 26 February 2026, confirming total capital raised and ownership stakes.

TipRanks
Jan 22nd, 2026
ContextLogic launches $115M rights offering to fund $907.5M US Salt acquisition

ContextLogic has launched a fully backstopped $115 million rights offering to common stockholders at $8.00 per share. The company will offer a maximum of 14,375,000 new shares, representing approximately 20.9% of its share capital post-transaction. The proceeds will fund ContextLogic's previously announced $907.5 million acquisition of US Salt Parent Holdings and its subsidiaries, marking a strategic shift towards becoming a diversified business ownership platform. If fully subscribed, ContextLogic Holdings will own 67.8% of the units of ContextLogic Holdings, which will become the ultimate parent of US Salt. The transaction represents a transformational step for the company as it expands beyond its original business model.

GlobeNewswire
Dec 8th, 2025
ContextLogic to Acquire US Salt from Emerald Lake in $907.5 Million Transaction, Creating New Business Ownership Platform in Partnership with Abrams Capital and BC Partners Credit

Marks the first step in building ContextLogic into a differentiated business ownership platform. ContextLogic will be focused on owning niche,...

Recently Posted Jobs

Sign up to get curated job recommendations

Wish is Hiring for 1 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →