Wish

Wish

Global direct-to-consumer marketplace for affordable goods

Overview

Wish is an online marketplace that offers affordable products across fashion, beauty, home decor, and lifestyle. It operates on a direct-to-consumer model, connecting buyers with sellers—often manufacturers—who list products on its platform. Customers shop through Wish’s site and mobile apps, while the company earns money by taking a commission on each sale and by charging sellers for advertising to boost visibility. The platform also serves as an inspiration hub with a lifestyle blog that shares tips and trends to help shoppers decide what to buy. Wish differentiates itself by providing a very wide range of low-priced items sourced directly from manufacturers, which helps keep costs down for budget-conscious shoppers. Its global reach spans many countries, enabling access to a broad, international customer base. The company’s goal is to make affordable, trend-based products easily available to shoppers worldwide while supporting sellers with cost-effective access to a large audience.

About Wish

Simplify's Rating
Why Wish is rated
D+
Rated D+ on Competitive Edge
Rated D+ on Growth Potential
Rated D+ on Differentiation

Industries

Consumer Software

Consumer Goods

Company Size

501-1,000

Company Stage

IPO

Headquarters

San Francisco, California

Founded

2010

Simplify Jobs

Simplify's Take

What believers are saying

  • $115M rights offering backed by BCP and Abrams funds restructuring.
  • $907.5M US Salt acquisition unlocks NOLs via diversification.
  • 90% mobile interactions target emerging smartphone-dominant markets.

What critics are saying

  • Qoo10 sale abandoned, users flee to Temu and Shein immediately.
  • US Salt pivot diverts resources, terminates Wish e-commerce in 3-6 months.
  • Counterfeit lawsuits from regulators force platform shutdown in 12-24 months.

What makes Wish unique

  • Wish connects buyers directly with manufacturers for ultra-low prices.
  • Machine learning delivers highly personalized, visual shopping feeds.
  • Lifestyle blog inspires trends in fashion, beauty, and home decor.

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Funding

Total Funding

$2.9B

Above

Industry Average

Funded Over

11 Rounds

Notable Investors:
Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Flexible PTO

Company events

Family Leave

Healthcare package for you and your family

Fitness Stipend

Education Stipend

Career Development

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-2%
The Associated Press
Mar 5th, 2026
ContextLogic completes $907.5M acquisition of US Salt to build business ownership platform

ContextLogic Holdings Inc, trading on OTCQB as LOGC, reported a net loss of $13 million for the fourth quarter of fiscal year 2025, compared to a $2 million loss in the same period of 2024. The company held $218 million in cash, cash equivalents and marketable securities as of 31 December 2025. The company completed its $907.5 million acquisition of US Salt Parent Holdings on 26 February 2026, marking a strategic shift towards building a business ownership platform. During the fourth quarter, ContextLogic incurred $15 million in general and administrative expenses, including $7 million related to its former CEO's departure and $7 million on strategic transaction evaluations. President Mark Ward called the acquisition "the first step in building ContextLogic into a differentiated business ownership platform.

TipRanks
Feb 23rd, 2026
ContextLogic raises $115M through rights offering backed by institutional investors

ContextLogic has completed its rights offering, raising $115 million with limited shareholder participation. Only 429,463 new shares were subscribed from approximately 802,946 subscription rights exercised, according to preliminary figures. Backstop investors BCP Special Opportunities Fund III Originations and Abrams Capital Partners I and II will provide the majority of funding through purchases of Class A Convertible Preferred Units and common stock. Rights not exercised by the 20 February 2026 deadline expired worthless. Participating shareholders will receive uncertificated shares once processing is complete, with excess payments refunded. The company plans to disclose final results around 26 February 2026, confirming total capital raised and ownership stakes.

TipRanks
Jan 22nd, 2026
ContextLogic launches $115M rights offering to fund $907.5M US Salt acquisition

ContextLogic has launched a fully backstopped $115 million rights offering to common stockholders at $8.00 per share. The company will offer a maximum of 14,375,000 new shares, representing approximately 20.9% of its share capital post-transaction. The proceeds will fund ContextLogic's previously announced $907.5 million acquisition of US Salt Parent Holdings and its subsidiaries, marking a strategic shift towards becoming a diversified business ownership platform. If fully subscribed, ContextLogic Holdings will own 67.8% of the units of ContextLogic Holdings, which will become the ultimate parent of US Salt. The transaction represents a transformational step for the company as it expands beyond its original business model.

GlobeNewswire
Dec 8th, 2025
ContextLogic to Acquire US Salt from Emerald Lake in $907.5 Million Transaction, Creating New Business Ownership Platform in Partnership with Abrams Capital and BC Partners Credit

Marks the first step in building ContextLogic into a differentiated business ownership platform. ContextLogic will be focused on owning niche,...

Cambridge Times
Nov 14th, 2025
Amazon Haul launches in Canada with fashion, electronics, home and beauty items as low as $1

Amazon Haul launches in Canada with fashion, electronics, home and beauty items as low as $1. The new offering is expected to compete with platforms like AliExpress, Shein and Wish, which offer a variety of low-priced goods. Amazon has launched an ultra-low-priced marketplace in Canada that promises hundreds of thousands of items for $25 or less, with the majority under $10, and some as low as $1. Amazon Haul, now available in Canada using the Amazon Shopping mobile app, it is expected to compete with platforms like AliExpress, Shein and Wish, which offer a variety of low-priced goods. In a news release, Amazon said its new Amazon Haul feature offers Canadians multiple merchandise categories, including fashion, home, beauty and electronics. Canadian customers can receive five per cent off orders over $70 and 10 per cent off orders over $100, with free shipping on orders over $35. A standard delivery fee of $6.99 applies to orders of less than $35. Amazon Haul is designed to offer a fun, engaging way to shop on the app, the company said. It promises to deliver orders in two weeks or less. "Delighting customers through innovation has been Amazon's approach from day one, and we're always adapting to what matters most to them," said Eva Lorenz, Amazon Canada vice-president and country manager in a release. Lorenz added the new offering reflects Amazon's commitment to convenience and a trustworthy experience, with expanded affordable options. How to use. A spokesperson said via email Amazon Haul is available exclusively on mobile devices for select customers in Canada. Customers can browse product selection and prices by visiting amazon.ca/haul from their mobile phone. Using the Amazon Shopping app, search "Haul" in the search bar and navigate to Amazon Haul from the main menu icon. Amazon said its Amazon Haul feature will be rolled out to all Canadian customers over the next few weeks. On the r/amazonprime subreddit at reddit.com, commenters have described some of the bargains they've scored on the platform. "I got some pretty looking golden pearl shower curtain hangers and a ridiculously silly cat poster that actually showed up on very cheap canvas as opposed to a poster. So actually much better quality than expected," commenter Few_Theory1979 wrote earlier this month. Reddit commenter I_Heart_Gatos said they use Amazon Haul at least twice a month with mostly good luck. For clothing, the commenter said customers should be careful with sizing. A large-sized clothing item may more comparable to a U.S.-size small, for example. "However, their sizing does work for me when it comes to socks," the commenter noted. "I usually need smaller socks (4-8, not 5-9) and they have them." I_Heart_Gatos noted they have also ordered plastic organizing bins and containers, kitchen items and some hard-to-find cellphone cases. The Amazon Haul user said shoppers can also find silly items like humorous signs and plaques. The commenter said they will not order electronics due to fire hazard concerns and also avoids buying makeup. Quality assurances. Amazon said customers can use customer reviews and star ratings to select products. Amazon said it checks all products on Amazon Haul to ensure customers receive products that are safe and compliant with applicable regulations and Amazon policies. Amazon Haul also offers free returns within 15 days. "In many cases, customers don't have to worry about boxes or labels, and their preferred drop-off location will handle the packing, labelling, and shipping," Amazon said.

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