UBS Group AG has acquired a 5.02% stake in Australian fintech company Zip Co Limited, becoming a substantial shareholder. The Swiss banking giant now holds a relevant interest in 62.5 million ordinary shares as of 24 July 2026. The shareholding is spread across multiple UBS entities, including its asset management, securities, and prime broking divisions. The positions were accumulated through various methods such as prime broking agreements and stock borrowing and lending activities. The substantial holder notice was filed on 28 July 2026, confirming UBS's status as a major shareholder in the buy now, pay later company.

Zip has partnered with Rally House, a specialty sports retailer with over 300 locations across 28 states, to offer flexible payment options both online and in-store. The collaboration allows customers to purchase licensed fan gear for NFL, NBA, MLB, NHL and college teams using Zip's instalment payment solutions. Rally House serves as the Official Team Shop of the Big 12, Big Ten and Mid-American Conferences. The partnership addresses the time-sensitive nature of sports retail, where championship wins and major sporting events drive emotionally charged purchase decisions. Zip currently operates with more than 29,000 US merchant partners and 4.6 million active US customers. The company offers point-of-sale credit and digital payment services across its core markets in Australia, New Zealand and the United States.

Zip and InComm Payments have partnered to bring instalment payments to gift cards, allowing eligible US shoppers to purchase popular gift card brands through the Zip app and split payments over time. The integration gives Zip's 4.6 million active US customers access to gift cards across retail, entertainment, dining and travel categories. Users can select cards, choose denominations and split costs at checkout without leaving the app. The move responds to growing adoption of buy now, pay later services. Federal Reserve data shows 15% of consumers surveyed in 2024 used BNPL in the prior 12 months, up from 10% in 2021. Founded in Australia in 2013, Zip operates in Australia, New Zealand and the United States with 29,000 merchant partners. InComm Payments is a global payments technology company headquartered in Atlanta.