Proxima

Proxima

AI-driven social media advertising solutions

About Proxima

Simplify's Rating
Why Proxima is rated
C+
Rated D+ on Competitive Edge
Rated A on Growth Potential
Rated C on Rating Differentiation

Industries

Data & Analytics

Consumer Software

AI & Machine Learning

Company Size

51-200

Company Stage

Series A

Total Funding

$12M

Headquarters

New York City, New York

Founded

2022

Overview

Proxima.ai focuses on enhancing social media advertising for brands by using AI-powered targeting solutions. Their technology employs machine learning algorithms to optimize ad performance, which helps clients lower customer acquisition costs and improve their return on ad spend. Proxima operates on major platforms like Facebook, Instagram, Snapchat, and TikTok, offering subscription-based services and performance-based pricing to ensure clients see tangible results in their marketing strategies. A key aspect of Proxima's approach is addressing privacy changes, such as those introduced by iOS 14, by providing automated targeting solutions that help identify effective audience segments. This allows clients to expand their reach and achieve better returns on their advertising investments. Proxima also offers continuous audience generation and expert guidance while ensuring the security and anonymity of customer data, enabling brands to confidently scale their advertising efforts.

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Simplify's Take

What believers are saying

  • Proxima raised $12M in Series A funding, indicating strong investor confidence.
  • The launch of new ad platforms like Netflix offers expansion opportunities for Proxima.
  • Proxima's AI-driven tools provide clients with deeper insights, enhancing client retention.

What critics are saying

  • Emerging platforms like Netflix may divert budgets from traditional social media.
  • Volatility in media tech stocks could affect Proxima's performance-based revenue.
  • Evolving privacy rules may complicate Proxima's targeting solutions further.

What makes Proxima unique

  • Proxima uses AI to optimize ad performance on platforms like Facebook and TikTok.
  • The company offers automated targeting solutions to counteract privacy changes like iOS 14.
  • Proxima's proprietary network includes over 65 million unique, anonymized shopper profiles.

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Funding

Total Funding

$12M

Below

Industry Average

Funded Over

1 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$8.2M
Discord
$12M
Proxima
$15M
Canva
$30M
Kalshi

Benefits

Unlimited Paid Time Off

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Parental Leave

Commuter Benefits

Health Savings Account/Flexible Spending Account

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

4%

2 year growth

4%
PYMNTS
Aug 19th, 2024
Lvmh Founder Bernard Arnault’S Family Firm Invests In Ai Companies

Bernard Arnault, founder and CEO of luxury goods company LVMH and the fourth-richest person in the world, has reportedly made several investments in artificial intelligence (AI) companies. Arnault’s family office, Aglaé Ventures, has made five AI-related investments in 2024, CNBC reported Monday (Aug. 19), citing data provided to it exclusively by private wealth intelligence platform Fintrx. These investments include H, a French startup formerly known as Holistic AI; Lamini, a California-based startup focused on enterprise AI applications; Proxima, a New York-based AI-powered digital marketing company; Borderless AI, a Toronto-based human resource management platform; and Photoroom, a France-based AI image editor, according to the report

Finsmes
Apr 2nd, 2024
Proxima AI Raises $12M in Series A Financing

Proxima AI raises $12M in Series A financing.

WICZ
Apr 2nd, 2024
Proxima AI Raises $12 Million in Series A Financing

Proxima, a data intelligence software company that empowers consumer technology businesses to scale customer acquisition profitably, expand customer lifetime value and optimize full lifecycle marketing, today announces the closing of a $12 million Series A round led by Mucker Capital.

Business Wire
Apr 2nd, 2024
Proxima Ai Raises $12 Million In Series A Financing

NEW YORK--(BUSINESS WIRE)--Proxima, a data intelligence software company that empowers consumer technology businesses to scale customer acquisition profitably, expand customer lifetime value and optimize full lifecycle marketing, today announces the closing of a $12 million Series A round led by Mucker Capital. Other investors in the round include Aglae Ventures (family office of LVMH founder), Great Oaks Venture Partners, Data Point Capital, Broadway Venture Partners, FirstLook Partners and Connexa Capital. Since launching in May 2022, Proxima has achieved over 400% revenue growth and increased its proprietary network of B2C connections to over 12,000. This powerful network harnesses over 65 million unique, anonymized shopper profiles, blending these with advanced AI models. This synergy empowers clients to elevate their marketing performance by unlocking deep, actionable insights and superior targeting. Their suite of offerings enables businesses to scale paid media efficiently across advertising platforms including Meta and TikTok, improve retention and customer lifetime value with predictive intelligence, and gain tactical insights with network-powered industry benchmarks

AlleyWatch
Mar 4th, 2024
The AlleyWatch Startup Daily Funding Report: 4/3/2024

Proxima, a predictive data intelligence platform focused on growth for e-commerce brands, has raised $12M in Series A funding from investors that include Great Oaks Venture Capital, Mucker Capital, Aglae Ventures, Data Point Capital, Connexa Capital, Broadway Partners, and FirstLook Partners.

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