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Industries
Consumer Software
Consumer Goods
Company Size
501-1,000
Company Stage
IPO
Total Funding
$58.4M
Headquarters
Denver, Colorado
Founded
2012
Ibotta operates a shopping rewards app that connects brands with millennial consumers by offering cash-back rewards for purchases. Users earn cash back by shopping at partner retailers, which encourages them to shop more frequently and spend more per visit. Brands and retailers collaborate with Ibotta to promote their products through targeted advertising within the app, especially during major shopping events like Black Friday. Ibotta generates revenue by charging these brands for featured placements and marketing campaigns designed to enhance sales and customer engagement. Unlike its competitors, Ibotta focuses on providing insights and tools that help brands understand consumer behavior, making it a valuable partner in their marketing efforts. The goal of Ibotta is to drive incremental sales for brands while enhancing the shopping experience for consumers.
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Total Funding
$58.4M
Below
Industry Average
Funded Over
3 Rounds
Parental leave
Onsite gym
Dinner perk
Healthcare coverage
Culture club
401(k) match
Team wide bonus
Flexible time off
Equity
Lifestyle spending account
DoorDash enters deal with Ibotta to expand digital promotions offering.
Ibotta appoints Chris Riedy as new Chief Revenue Officer.
Ibotta to expand into 85,000 square feet of space in Denver Colorado. Ibotta to expand into 85,000 square feet of space in Denver Colorado.Denver, Colorado — According to state and local development sources, Ibotta plans to build out 85,000 square feet of new space in Denver. The company plans to occupy the new space at 1400 16th St. in Denver, on or about September 1, 2025. According to the company website Built in Denver, CO, Ibotta (NYSE: IBTA) is a performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop all while paying only when their campaigns directly result in a sale
DENVER, Aug. 20, 2024 (GLOBE NEWSWIRE) -- Ibotta (NYSE: IBTA), the leading technology company providing digital promotions and performance marketing solutions, today announced that the Ibotta Performance Network (IPN) has been selected as winner of the “Performance Marketing Innovation Award” in the 7th annual MarTech Breakthrough Awards. The annual awards program is conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry. The Ibotta Performance Network (IPN) is the first digital network that delivers promotions in a coordinated fashion across retailer platforms, large third-party publisher sites and Ibotta’s direct-to-consumer properties. The IPN, which boasts a wide range of third party publishers including Walmart and Instacart, among many others, allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $2 billion through the IPN since 2012
During the second quarter, Ibotta launched its upgraded digital coupon program with Family Dollar, making Ibotta the exclusive provider of digital promotions for the retailer.
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Industries
Consumer Software
Consumer Goods
Company Size
501-1,000
Company Stage
IPO
Total Funding
$58.4M
Headquarters
Denver, Colorado
Founded
2012
Find jobs on Simplify and start your career today