ibotta

ibotta

Shopping rewards app for consumers

About ibotta

Simplify's Rating
Why ibotta is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Consumer Goods

Company Size

501-1,000

Company Stage

IPO

Headquarters

Denver, Colorado

Founded

2012

Overview

Ibotta operates in the shopping rewards market, providing a platform that connects brands with millennial consumers. The app allows users to earn cash-back rewards on their purchases, encouraging them to shop more frequently and spend more during each visit. Brands and retailers partner with Ibotta to promote their products through targeted advertising within the app, especially during major shopping events like Black Friday. Ibotta generates revenue by charging these brands for featured placements and marketing campaigns designed to increase sales velocity and conversion rates. The company helps its clients understand consumer behavior, making it easier for them to enhance brand awareness and market share. Ibotta's goal is to drive incremental sales for brands while providing valuable rewards to consumers.

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Simplify's Take

What believers are saying

  • Ibotta can leverage mobile payment solutions to enhance user convenience and app usage.
  • Collaborations with fintech companies could attract a broader user base for Ibotta.
  • The rise of eco-friendly shopping allows Ibotta to partner with sustainable brands.

What critics are saying

  • Ongoing class action lawsuits could lead to financial liabilities and reputational damage.
  • Departure of CFO Sunit Patel may cause instability in financial leadership.
  • Partnership with DoorDash may face challenges if integration issues arise.

What makes ibotta unique

  • Ibotta offers cash-back rewards, incentivizing frequent shopping and larger purchases.
  • The app connects brands with millions of millennial consumers for targeted marketing.
  • Ibotta's partnerships boost brand awareness and sales during key shopping events.

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Funding

Total Funding

$637.3M

Above

Industry Average

Funded Over

3 Rounds

IPO funding comparison data is currently unavailable. We're working to provide this information soon!
IPO Funding Comparison
Coming Soon

Benefits

Parental leave

Onsite gym

Dinner perk

Healthcare coverage

Culture club

401(k) match

Team wide bonus

Flexible time off

Equity

Lifestyle spending account

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 0%

2 year growth

↑ 0%
BambuUp
May 14th, 2025
Ibotta, Inc. (IBTA) Investors Who Lost Money Have Opportunity to Lead Securities Fraud Lawsuit

Ibotta, Inc. (IBTA) investors who lost money have opportunity to lead securities fraud lawsuit.

Rewbix
May 11th, 2025
Ibotta Investors Alerted of Class Action Lawsuit with a Deadline of June 16, 2025 - A Deep Dive into IBTA's Financial Performance

Faruqi & Faruqi, LLP, a renowned Securities Litigation firm, has recently reminded investors of the pending class action lawsuit against Ibotta.

Markets Gone Wild
Apr 19th, 2025
IBotta Investors: Seize the Chance to Join Securities Lawsuit Against IBotta, Inc. - First Filed by a Leading Law Firm

Rosen Law Firm files class action lawsuit against Ibotta, Inc.

GlobeNewswire
Apr 19th, 2025
Ibotta Alert: Bragar Eagel & Squire, P.C. Announces That A Class Action Lawsuit Has Been Filed Against Ibotta, Inc. And Encourages Investors To Contact The Firm

NEW YORK, April 18, 2025 (GLOBE NEWSWIRE) -- Bragar Eagel Squire, P.C., a nationally recognized stockholder rights law firm, announces that a class action lawsuit has been filed against Ibotta, Inc. (“Ibotta” or the “Company”) (NYSE:IBTA) in the United States District Court for the District of Colorado on behalf of all persons and entities who purchased or otherwise acquired Ibotta securities pursuant and/or traceable to the registration statement and related prospectus issued in connection with Ibotta’s April 18, 2024 initial public offering (the “Class Period”). Investors have until June 16, 2025, to apply to the Court to be appointed as lead plaintiff in the lawsuit. Click here to participate in the action. The Complaint alleges that in connection with the Initial Public Offering on April 18, 2024, Ibotta issued a registration statement that contained false and/or misleading statements or omissions. Specifically, the Complaint alleges that: (1) The registration statement failed to warn investors of the risks concerning Ibotta's contract with The Kroger Co

Markets Gone Wild
Apr 7th, 2025
Scott Scott Attorneys: Ibotta Investigation Reminder for Concerned Investors

Scott+Scott Attorneys at Law LLP is investigating Ibotta, Inc. for potential securities fraud.

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