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About ibotta
Industries
Consumer Software
Consumer Goods
Company Size
501-1,000
Company Stage
IPO
Headquarters
Denver, Colorado
Founded
2012
Overview
Ibotta operates in the shopping rewards market, providing a platform that connects brands with millennial consumers. The app allows users to earn cash-back rewards on their purchases, encouraging them to shop more frequently and spend more per visit. Brands and retailers partner with Ibotta to promote their products through targeted advertising within the app, especially during major shopping events like Black Friday. Ibotta generates revenue by charging these brands for featured placements and marketing campaigns designed to increase sales velocity and conversion rates. Unlike its competitors, Ibotta focuses on delivering insights that help brands understand consumer behavior, making it a valuable tool for enhancing brand awareness and driving incremental sales. The company's goal is to facilitate connections between brands and consumers while maximizing the effectiveness of marketing strategies.
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Simplify's Take
What believers are saying
- Ibotta's partnership with DoorDash expands its digital promotions offering.
- Expansion into 85,000 square feet in Denver indicates growth and increased operational capacity.
- The rise of mobile payment solutions could increase Ibotta's user engagement.
What critics are saying
- Class action lawsuit could lead to financial penalties and reputational damage.
- Departure of key executives may cause instability in leadership and strategy.
- Increased competition from platforms like Rakuten and Honey threatens market share.
What makes ibotta unique
- Ibotta offers cash-back rewards, enhancing consumer shopping frequency and spending.
- The app connects brands with millions of millennial consumers, boosting brand awareness.
- Ibotta's targeted marketing strategies drive significant incremental sales for partners.
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Funding
Total Funding
$637.3M
Above
Industry Average
Funded Over
3 Rounds
Benefits
Parental leave
Onsite gym
Dinner perk
Healthcare coverage
Culture club
401(k) match
Team wide bonus
Flexible time off
Equity
Lifestyle spending account
Growth & Insights and Company News
6 month growth
↑ 5%1 year growth
↑ 4%2 year growth
↑ 5%Rosen Law Firm files class action lawsuit against Ibotta, Inc.
NEW YORK, April 18, 2025 (GLOBE NEWSWIRE) -- Bragar Eagel Squire, P.C., a nationally recognized stockholder rights law firm, announces that a class action lawsuit has been filed against Ibotta, Inc. (“Ibotta” or the “Company”) (NYSE:IBTA) in the United States District Court for the District of Colorado on behalf of all persons and entities who purchased or otherwise acquired Ibotta securities pursuant and/or traceable to the registration statement and related prospectus issued in connection with Ibotta’s April 18, 2024 initial public offering (the “Class Period”). Investors have until June 16, 2025, to apply to the Court to be appointed as lead plaintiff in the lawsuit. Click here to participate in the action. The Complaint alleges that in connection with the Initial Public Offering on April 18, 2024, Ibotta issued a registration statement that contained false and/or misleading statements or omissions. Specifically, the Complaint alleges that: (1) The registration statement failed to warn investors of the risks concerning Ibotta's contract with The Kroger Co
Scott+Scott Attorneys at Law LLP is investigating Ibotta, Inc. for potential securities fraud.
This announcement follows the transition of the current Chief Financial Officer, Sunit Patel, who is leaving Ibotta to pursue an external opportunity in the telecom space and returning to his roots in that sector.
LOS ANGELES, March 10, 2025 /PRNewswire/ - The Schall Law Firm, a national shareholder rights litigation firm, announces that it is investigating claims on behalf of investors of Ibotta, Inc. ("Ibotta" or "the Company") (NYSE: IBTA) for violations of the securities laws.
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About ibotta
Industries
Consumer Software
Consumer Goods
Company Size
501-1,000
Company Stage
IPO
Headquarters
Denver, Colorado
Founded
2012
ibotta is Hiring for 17 Jobs on Simplify!
Find jobs on Simplify and start your career today
People Also Viewed
Discover companies similar to ibotta